Oliveira getting the W UFC 326 was electric to watch. 🥊 From a business lens, look at the Paramount+ production. They’ve brought a Big Game feel to the Octagon that resonates with the casual viewer. It’s a masterclass in how a partnership can re-contextualize a product for a mass audience. #UFC326
Seniors: Rejection is just data, but a lack of networking is a choice. ☕ Even if you’ve been ghosted, keep scheduling those 1-on-1s. Growing your network is a lifelong project, not a temporary job hunt task. I’m dropping my 3-part Reach-out Framework here to help you break the ice.
Big agencies are officially embracing Vibe Coding—using AI to build functional tech without traditional dev backgrounds. 🤖 As a young professional, your ability to leverage these tools to build custom GEO (Generative Engine Optimization) reports is your new superpower. AI fluency is now a must.
Reflecting on the first month of The BroxtenDigital Show. 🎧 It has been such a cool experience providing a bridge between industry titans and the next generation of marketers. I’m learning just as much as the audience is! If you're a student or young pro, what insights are you dying to hear?
Hey Students and Young Pros in the Advertising & Marketing world, I got to interview Andrew Prince, on my podcast a couple of weeks ago, and he shares a ton of actionable insights that I know will help you win.
Check out the episode 1 summary here:
Wrapping up Q1 with a lot of gratitude. The show is growing and the work is rewarding. 🧠 However, my prediction for the rest of 2026? A massive tug-of-war between AI efficiency and job market stability. Now is the time to make yourself indispensable. What's your Q1 win?
The Manus AI integration in Meta Ads Manager is the talk of the industry this week. 📉 It’s buggy and limited, but don't ignore the intent. Meta is trying to remove the manual friction of media buying. If you’re a junior, start learning strategy, because the "button clicking" is being automated.
Charles Oliveira vs. Max Holloway at UFC 326 is the BMF fight we deserve. 🥋 My gut says Oliveira’s finishing ability is too high to ignore. Beyond the cage, the Paramount+ partnership is proving that the UFC is the king of distribution strategy, how can't you love this sport!. #UFC326 #MMA
Fresh off the press: Episode 3 of The BroxtenDigital Show featuring Alex Ryan! 🎙️ Alex is an Associate Director who has seen it all in the agency world. We dive deep into what it takes to climb the ladder in 2026. Perfect listening for your weekday commute. #Marketing #Podcast
Had a great chat with a student about advertising department silos. 🏢 Learning about the intersection of creative and media planning early on makes you a much more strategic candidate. You aren't just a "marketer"; you're a problem solver who knows how the whole agency engine runs. #AgencyLife
It’s March 1st. ⏰ If you are a graduating senior, the 4th quarter has officially begun. My advice: stop waiting for the perfect role and start high-volume networking. I’ve been dropping tactical advice on The BroxtenDigital Show all month to help you bridge the gap. #EarlyCareerAdvice
I am beyond hyped for the upcoming slate on The BroxtenDigital Show. We have Director and Exec-level guests ready to spill the secrets of agency and client-side life. If you are looking to level up or break-in to the industry, the sheer volume of value coming your way is unmatched.
UFC 326 in Vegas is the first hometown test of the Paramount+ partnership. 🥋 From a brand perspective, I am fascinated to see if the CBS/Paramount machine changes the in-arena sponsor layout or broadcast pacing. A new network means new monetization strategies. #UFC326 #SportsBiz
Dentsu and WPP pulling out of The Trade Desk’s OpenPath is a huge story. 📰 It proves that even the biggest platforms must answer to transparency demands. If agencies cannot guarantee clear supply chain costs to their clients, the tech simply does not matter. #Programmatic #AdTech
The AdVance program continues to deliver. ✨ Our recent stop at BLVD Creative Agency in Detroit was incredible. Getting to see under the hood of how top-tier creative shops operate is exactly why I love this industry. The Detroit ad scene is truly special. #DetroitAdvertising
March is the turning point for post-grad hiring. 🎓 If you haven't started treating the job hunt like a 9-to-5, start now. On The BroxtenDigital Show, I’m bringing on VPs and Directors to tell you exactly what they look for in an interview. Go get that role. #CareerAdvice
The job hunt is exhausting, but do not let up. 💼 Keep applying and keep networking. Those casual coffee chats often lead to offers. Need a boost? I built The BroxtenDigital Show to give you the exact tools and mindset to keep grinding. You got this. #MarketingJobs
I spent the other weekend geeking out over the Intuit Dome during the All-Star game. 🏟️ From a marketing lens, the "Game Face ID" for concessions is brilliant—it removes the friction of payment entirely. They’ve turned the arena into a giant conversion funnel. It’s the smartest venue in sports.
Is anyone else feeling the "AI Gold Rush" fatigue? 📉 Watching the Wix and Squarespace ads recently, it feels like the only selling point left is "AI does it for you." I wonder if we are nearing the saturation point where "Human Made" becomes the premium differentiator again. Thoughts?
Had an absolute blast at the ComArtSci Career Week Young Alumni Panel. 🎓 It is wild how quickly you go from "nervous student" to "person giving advice." The energy at MSU right now is unmatched. If any students from the panel are seeing this, my DMs are open for follow-up questions! #SpartansWill
I finally did the thing. 🎙️ Launching a podcast has been on my whiteboard for a year, and it's finally live now. It’s a mix of career mentorship and marketing analysis. If you have a commute today, give it a listen. I’m genuinely looking for constructive criticism, so don't hold back.
The 2026 World Cup is going to break every ad revenue record in history. 🌎 With matches across the US, Canada, and Mexico, we are looking at a "Super Bowl" level event every single day for a month. The smart brands are already locking in their "clean zone" experiential activations. June is coming!
To the Class of 2026: Stop stressing about the specific job title. Just get inside the building. 🏢 I started in Performance Media, but being at a holdco like Publicis means I can shadow the Strategy team whenever I want. Your first job isn't your final destination; it's your entry pass...
MSU Basketball is testing my heart health this season. 🏀 The volatility is the problem. Great teams have a high floor; right now, our floor is too low. From an analyst perspective, we are relying too much on individual brilliance and not enough on system execution. Izzo has a month to fix the flow.
Networking Challenge for the Class of 2026: ☕ Reach out to two professionals this week. Just two. Ask for 15 minutes to hear their story. These small touchpoints now are what get your resume moved forward later. The hidden job market runs on "I know someone who would be great for this."
Reading up on NBCU’s Legendary February strategy. 🥇 It is wild to think one network controls the narrative for the Super Bowl AND the Olympics simultaneously. It shows that in a fragmented media landscape, live sports remain the only true aggregator of mass audiences. What a time to be in media!
The Anthropic vs. ChatGPT ad war is fascinating. Anthropic is positioning itself as the premium, ad-free privacy option. But by integrating ads, ChatGPT is democratizing access to the most powerful tools on earth. In the history of tech, the accessible play usually beats the closed luxury garden.
The UFC's integration into Paramount+ is the most interesting media case study of Q1. 📊 They didn't just move content; they integrated ecosystems. The cross-promotion during the NFL playoffs was seamless. I expect 2026 to be the year the UFC transitions from "niche sport" to global media property.
The Super Bowl ads this year were a mixed bag. 🍿 Rocket Mortgage continues to set the standard for being culturally in touch. On the flip side, Anthropic's spot felt disconnected—spending 25 seconds reinforcing AI fear to sell a "safe" chatbot feels like a strategic misfire. What did you think?
I’m calling it: 2026 is the year of the Agentic Workflow. Tasks like budget pacing and SQRs are perfect for AI agents because they are rules-based. Agencies that automate this will free up their strategists to actually strategize. If you are doing manual pacing in Dec 2026, you're doing it wrong.
