Gregory Kennedy

Measuring marketing success be like…

Download my new eBook, Content is Fire and Social Media is Gasoline.

A collection of 100 battle-tested principles that strip away the hype and get to the heart of what actually works in modern marketing.

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www.wearebrandzen.com/content-is-f...

Let’s see your insta explore page.

What plans do you have for the three-day weekend?

Taken from Content is Fire, Social Media is Gasoline. My collection of 100 battle-tested principles gets to the heart of what works in modern marketing.

Drops on Jan 1, 2025. Sign up to get notified.

wearebrandzen.com/content-is-f...

If you keep using them, people will think that everything you say is total BS. It is a two-letter acronym everyone knows but doesn’t like to use except when one deserves it.

Yes, it can be a necessary evil as you sometimes need to signal that you are one of the tribe, but try and stay away from three-letter acronyms like CPM, CPC, or COB, and avoid the four-letter ones like ASAP, SWOT, or AIDA.

Jargon kills your credibility

Taken from Content is Fire, Social Media is Gasoline. My collection of 100 battle-tested principles gets to the heart of what works in modern marketing.

Drops on Jan 1, 2025. Sign up to get notified.

↓
www.wearebrandzen.com

Build community to build authoriity

When you cultivate a passionate community, you create evangelists who spread your message with more authenticity than any ad ever could. Your community becomes your credibility.

Sales and marketing in 2024 be like:

How to improve your WFH experience:

-Get a multi-monitor setup.
-Use a high-quality external camera.
-Buy extra lights so you look decent on Zoom.
-Find a position with a great IRL background.
-AirPods work well for me, but consider other options.
-Get a bad-ass espresso machine.

I was in New Jersey getting some choice tomato pie yesterday and snapped this photo of the team behind the drones in a garage in a back alley in Newark.

15 Customer Experience Predictions For 2025 This is the sixth year that I’ve compiled a set of customer service and experience-related predictions for the coming year.

From: 15 Customer Experience Predictions For 2025

www.forbes.com/sites/adrian...

Branding is back!

In 2025, brand marketing will be the growth lever that matters most. Why? Because algorithms have perfected the art of optimizing for every last click and conversion. Building a strong, memorable brand will be back in vogue to create new demand and capture attention.

In 2025, stop giving up so early. You know what I am talking about. That blog post, initiative, or idea that you tired once, or twice? Keep going. Make 2025 about commitment, iteration, and persistence.

Lucky guesses don't scale, but data-driven decisions do.

Generously giving a buddy my old iPhone. So many memories.

I can't believe I am saying this, but Claud AI is clearly more creative than ChatGPT. It's able to provide more unique ideas and reach counterintuitive conclusions (with my help), whereas ChatGPT falls completely flat.

As much as everyone wants to be aliens. It's not aliens until it's aliens.

BrandZen BrandZen is a marketing strategy and content creation agency. We offer a variety of services to help our clients perform at their peak and achieve their goals.

Taken from Content is Fire, Social Media is Gasoline. My collection of 100 battle-tested principles gets to the heart of what works in modern marketing.

Drops on Jan 1, 2025. Sign up to get notified.

↓
www.wearebrandzen.com

Exceed expectations

If you give them what they paid for, it will be forgettable. If they get what they imagined, it will be memorable. But if you blow their mind, it will be unforgettable. Do that.

I have been doing lots of trade shows and events again. Is it me, or is there now more proof of insurance requirements for event spaces?

Web designer still using Flash.

BrandZen BrandZen is a marketing strategy and content creation agency. We offer a variety of services to help our clients perform at their peak and achieve their goals.

Taken from Content is Fire, Social Media is Gasoline. My collection of 100 battle-tested principles that strip away the hype and get to the heart of what actually works in modern marketing.

Drops on Jan 1, 2025. Sign up to get notified.
↓
www.wearebrandzen.com

Control the narrative

Get out in front of the narrative and control it. Do not let others define it for you. State your case on your owned and operated channels. Go direct and communicate directly.

Imagine you’re at a dinner party with your heroes. What would you talk about?

Sardines also.

Skill > Luck

Cool, it's cold in Seattle right now, so I am doing more running and indoor cycling at the moment.