I have a new version of my web site up!
I'm focusing on what I call Human Powered PPC Strategy.
Have a few new services:
PPC AI Strategy Double Check
Learn & Return PPC Coaching
PPC Competitive Analysis
neptunemoon.com
UPDATE: Ginny Marvin of Google Ads replied to original poster and me that this is not new and not for everything
And if you haven't heard... Google Ads now makes you check a required box granting Google reps authorization to make changes in your ads account in order to open a support ticket with humans.
My blog post with so many questions on this here:
officialppcchat.com/2026/02/24/w...
Make plans to join me for PPC Chat today, over on our Slack, where our topic is:
"Sorting Through AI Hype"
Today, December 2nd at 12:00 PM ET
join.slack.com/t/ppcchatgro...
If you can't join the conversation live, you can add your thoughts later too!
Are we going to come to our senses on all these AI data centers before it is too late?
The new Meta one in Louisiana is being touted as using more electricity than the city of New Orleans at peak usage.
WTF are we doing?
My latest over on LinkedIn where I lament clients wanting to optimize for multiple goals with equal priority:
www.linkedin.com/pulse/your-g...
Join me for PPC Chat today, over on our Slack, where our topic is:
"Platforms’ Dark Patterns & How It Impacts PPC"
Today, October 21st at 12:00 PM ET
If you can't participate live, you can always add your thoughts later!
join.slack.com/t/ppcchatgro...
Join me for PPC Chat today, over on our Slack, where our topic is:
"PPC Guardrails in 2025"
Today, October 7th at 12:00 PM ET
join.slack.com/t/ppcchatgro...
Can't join live? Add your thoughts to the conversation later!
Join me today, in just over 2 hours over on our Slack, for PPC Chat's live chat where our topic is:
"Automation vs. Control - Where is that line today in PPC?"
Today, September 30th at 12:00 PM ET
join.slack.com/t/ppcchatgro...
You can add your thoughts later if you can't join live too!
I have good private insurance.
I knew it could be expensive cause it was $350 last year. Hence me looking up coupons prior to going to pharmacy.
That is a 4x price increase.
But they will also take way less.
Make it make sense (you can't - our system is so messed up).
Paxlovid rang up at $1484.89 today - not a typo. Ended up getting it for $0 cause I had printed a copay card from Pfizer ahead of time & pharmacist worked her magic, but WTF????
Anyone who thinks insurance companies will save us from bad vax policy is deluding themselves.
Join me for PPC Chat today (yes it is Tuesday!) over on our Slack, where our topic is:
"Q4 2025 Predictions"
Today, September 2nd at 12:00 PM ET
If you can't join live - add your comments later.
join.slack.com/t/ppcchatgro...
Join me for PPC Chat today, over on our Slack, in just under 3 hours at 12:00 PM ET.
Our topic is “Getting It Wrong in PPC”
If you can’t join the conversation live, you can always catch up later and add your thoughts to the question threads.
join.slack.com/t/ppcchatgro...
Thinking about attending HeroConf San Diego this September?
PPC Chat has a 15% discount code you can use if you haven’t registered yet.
Use this code for friend or training tickets: PPCchat15
ti.to/roughagendau...
Join guest host Julia Vyse for tomorrow’s PPC Chat, over on the PPC Chat Slack where the topic is:
“Wishing & Hoping - PPC Edition”
Tomorrow, August 12th at 12:00 PM ET
join.slack.com/t/ppcchatgro...
If you can’t join live, you can always catch up later and add your thoughts to the conversation.
So let me get this straight… Google had massive restrictions on financial sector advertising but it jumping head first into financial services AI?
Make it make sense. Also. What could possibly go wrong????
www.searchenginejournal.com/google-is-te...
This is an absolutely fantastic read!
Could not agree more on protecting your data and being mindful in what you’re doing and WHY you’re doing it.
zoescaman.substack.com/p/myths-mess...
Join me for PPC Chat today, over on our Slack, where our topic is:
"AI Max, AI Overview Ads, AI Anything Else?"
Today, August 5th at 12:00 PM ET
join.slack.com/t/ppcchatgro...
Can't join live? Add your thoughts later!
To whomever gave the advice to companies to do a popup offering a discount for signing up with email only to have it demand your cell phone number to get the discount…
Way to create bad feelings about a brand I don’t know even yet.
If you’re a brand - do not do this. Earn that mobile number.
You can find me on LinkedIn here:
www.linkedin.com/in/neptunemo...
I have been traveling a lot this summer, but that's good news if you're looking for an account or strategy review or want to book a session to chat with a PPC expert about the topic of your choice!
I have some openings in August and September.
Message me if you're interested in learning more.
Screenshot from article that reads: Google searches that contain more words, ask questions or use full sentences tend to produce AI summaries more often. Longer searches are more likely to produce an AI summary. Just 8% of one- or two-word searches resulted in an AI summary. But that share rose to 53% for searches with 10 words or more. A bar chart showing that Questions and longer search queries are more likely to produce AI summaries. Other types of searches that tend to result in AI summaries include: Searches that form questions: 60% of search queries that began with question words such as “who,” “what,” “when” or “why” resulted in an AI summary. Searches that use full sentences: 36% of searches that include both a noun and a verb generated an AI summary.
This bit was particularly interesting too as Google relies on ad clicks for the bulk of their revenue. How will they monetize the AI Overview experience if it leads to fewer clicks?
Sure hope it isn't charging even more for the clicks on non AI Overview pages...
Interesting study from Pew Research about clicking behavior when AI Overviews were present.
People click less when overview is shown. How will Google monetize this cause their current model relies on clicks on ads...
www.pewresearch.org/short-reads/...
Join me for PPC Chat today, over on our Slack, where our topic is:
"Reaching Cold Audiences in 2025"
Today, July 22nd at 12:00 PM ET
join.slack.com/t/ppcchatgro...
If you can't join live, you can add your thoughts later too!
Morning all!
Reuters is reporting that OpenAI is going to launch a browser “in the coming weeks” which, if true, could have far reaching impacts on all of us in digital advertising.
Curious what you all think about this? Big deal or no big whoop?
www.reuters.com/business/med...
Join me for PPC Chat today, over on our Slack, where the topic is:
"Managing Expectations - Platform Learning Periods"
Today, July 8th at 12:00 PM ET
join.slack.com/t/ppcchatgro...
If you can't join the conversation live, catch up later & add your thoughts.
Where to Find PPC Chat:
We are on a number of platforms and do a weekly live chat on our Slack where we discuss a timely topic in PPC pm Tuesdays at 12:00 PM ET.
officialppcchat.com/where-to-fin...
From a community member:
"In the performance world, a lot of advice boils down to the same few tactics for each channel, & might not work for your industry or specific needs. This community has helped me in so many ways over the years with new ways of thinking, smart questions, and sheer kindness.”
Looking to grow in your PPC knowledge and career?
Join the original PPC Community, PPC Chat, where PPC professionals of all levels can find PPC news, ask questions & get support from some of the most brilliant minds in PPC.
We are a welcoming community & have a presence on a number of platforms.
Advertisers to Google: Hey we'd like to advertise on these specific terms.
Google: Super. But also we will include this other stuff.
Advertiser: But we just want these terms in this campaign.
Google: But you're missing other traffic then? So no.
Advertisers: ... 😩
