@notyourhobby
Teaching craft beverage brands to work smarter, not harder. Specializing in sales, digital marketing, distribution management and business strategy. Learn more at notyourhobbymarketing.com
I’m speaking twice at Craft Brewers Conference in Philly, April 20–22. Honored, excited, and I can’t wait to see everyone.
Leading a session on digital marketing beyond social media and a 90 min distribution sales workshop!
Snag your tickets here:
https://www.craftbrewersconference.com/
Episode 11 is live: Part 2 of Chasing Profitability — Increase Sales (without discounting yourself into oblivion). Real tactics to grow revenue without turning into a coupon brand or living on social. Perfect for weekend listening.
Listen here:
notyourhobbymarketing.com/podcast
My friend and industry colleague David Nilsen has released his first podcast episode of the new year, and I feel very honored to be mentioned! If you haven't checked out Bean to Barstool, put it on your list. Thank you David!
@davidnilsenbeer.bsky.social
Your label has two seconds to earn attention.
I sat down with Amanda DeVries from Eye Candy Design on the latest episode to talk about packaging that actually sells. Fonts, colors, strategy—all of it.
Listen now → https://notyourhobbymarketing.com/podcast
AHHH OKAY I’M GONNA YELL FOR A SECOND: I’m speaking not once, but TWICE at the @brewersassoc Craft Brewers Conference in Philly, April 20–22, 2026 and my brain is doing cartwheels!
The early bird gets the cash flow - snag your tickets here:
https://www.craftbrewersconference.com/
Another podcast? Yeah, I rolled my eyes too.
But if you’re running a beverage brand, you might actually need this one.
This Is Not Your Hobby—a podcast tackling real bottlenecks in sales, marketing, and distribution for indie beverage folks.
https://www.notyourhobbymarketing.com/podcast
Now accepting new consulting clients! Just in time for the Q3 & Q4 planning scramble. Book a call with me before the roster fills up!
https://calendly.com/julie-nyhmarketing/discovery-session
Stop Googling how to increase your beverage sales. Join me in the Barrel 2 Business Collective. Built for scrappy brands like yours. Best $40 bucks you'll ever spend on your business.
https://www.notyourhobbymarketing.com/barrel-2-business-collective
Soft skills will make or break your beverage sales. Hard skills, like product knowledge and reporting, are the easy part - those are super teachable. But someone with amazing soft skills like empathy, active listening, observation, excellent communication, and good manners is worth your investment.
People have told me to do a thing for years and I haven't committed to it yet bc it's a ton of work, but thanks to the tech assist by a few wonderful friends and colleagues, you just might have to listen to me talk more soon...
More details coming, standby 💅
Indie Beverage Brands - stop trying to copy the business strategy of larger, national brands. You can be inspired by them, but you don't have the same resources, so you can't apply the same tactics.
Just a reminder for you heading into the weekend courtesy of the amazing #TaylorSwift
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#Entrepreneur #SmallBusiness #MentalHealth #WomanOwned
Getting unsubscribes on your email list? GOOD. You’re filtering for the right audience. Embrace it. You will never be able to sell anything to anyone who doesn't need your products.
Craft Beverage Brands: Your email list and your website are the only two digital assets you actually own. If your last site update was during the hard seltzer boom, we need to talk.
https://www.notyourhobbymarketing.com
Need help with beverage sales, digital marketing or distribution? Can't afford big agency help or consultants that only assist national brands? I've got you.
Buy a Consulting Punch Card here 👇
https://www.notyourhobbymarketing.com/punch-card/consulting-punch-card
For all the beverage brand owners/operators out there taking responsibility for distribution sales. If you can’t personally be out in your market at least 20 hours a week, you either need to restructure your calendar or hand sales off to someone else. Period.
Great summary by Fast Company on how to use AI for your small business!
https://pulse.ly/fy8btko8qz
Looking at your beverage sales depletion reports and hoping the numbers will just give you an answer isn’t a strategy. Hope doesn’t open new accounts. Hustle and training do.
🔗 Book a Discovery Call to get started
https://calendly.com/julie-nyhmarketing/discovery-session
Heading to Fort Collins Sept 16 for Craft Beer & Brewing’s Brewery Workshop. I’ll be on a panel digging into the messy, real-world side of growth & distribution in the beverage biz.
#BreweryWorkshop #CraftBeverage #BeerBusiness
Details & registration: https://breweryworkshop.com/
Soft skills = real sales. Today’s B2B Collective call is all about how to sell smarter in distro — even if you’ve never sold a thing in your life. $40/month. For your whole team. Totall worth it.
Sign up now and join the call today:
https://not-your-hobby-marketing.mn.co/
I finally wrote it all down: 124 real things I do to help beverage brands grow. Sales. Marketing. Strategy. Systems. And more...
Read the full blog post here 👇
https://www.notyourhobbymarketing.com/blog/124-revenue-driving-ways-i-help-beverage-brands-grow
I need a few more supplier and/or distributors to join me on a upcoming virtual panel conversation in early August. Raise your hand here in the comments or shoot me a DM!
Big News - Not Your Hobby is officially a member of the Hemp Beverage Alliance — and I couldn’t be more excited to join a collective of movers, makers, and mission-driven brands building a smarter, stronger future for hemp beverages.
https://www.hempbeveragealliance.org/
Just a reminder of my company POV (courtesy of one of my fav places in my old stomping grounds).
Wasting time on the wrong platforms?
Let’s fix that.
My Social Media Channel Cheat Sheet helps you figure out where to show up based on your actual business goals — not just what’s trending this week.
https://www.notyourhobbymarketing.com/nyhms-services
No one wants your product. They want what it helps them feel.
Think about it — your favorite drinks aren’t just tasty.
They’re tied to a moment.
🎯 The more emotion you inject into your marketing, the less you have to “sell.”
Success isn’t handed out — it’s built with smart, strategic hustle.
Want to know how your content actually leads to sales?
Sign up for The Bottleneck 👉 https://notyourhobbymarketing.kit.com/bottleneck
To get my entire download series over the next 6 days
#beveragebiz #marketingtips
You can’t grow sales in silence.
If you’re only reaching out to buyers when you need something — you’re not a partner, you’re a chore. Distribution sales are about repetition + relevance.
Agree or disagree? Let me know, take it to the comments.
“You can’t sell what no one sees.”
Wanna know how many times I’ve said that the past year or so? Too many.
And if you don’t know where to start — I do.
Let’s chat. I help small teams get loud in smart ways.
Book a call with me (I'm not scary).
www.notyourhobbymarketing.com
Not talent. Not cool packaging. Not fancy facilities.
It’s whether or not they show up online and in their physical spaces — even when it feels hard.
They're paying attention. They're being proactive. They're marketing.
#craftbeverages #marketing #beveragebusiness #consulting
