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Mike San Román

@mikesanroman

→ software gentleman ↳ director of engineering, platform & technology @buffer.com ↳ co-founder carpeta.app & wtc.studio ↳ msanroman.io

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28.04.2023
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Latest posts by Mike San Román @mikesanroman

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I left my airpods in the office, and now I must workout at the gym like this is the 19th century

08.01.2026 15:36 👍 0 🔁 0 💬 0 📌 0
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The AI water issue is fake On the national, local, and personal level

Turns out I was wrong in my assumptions about the water impact of AI usage.

Still, there are significant environmental considerations, but I’d rather operate on accurate data than viral statistics shared through word-of-mouth.

andymasley.substack.com/p/the-ai-wat...

21.10.2025 14:36 👍 0 🔁 0 💬 0 📌 0
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When your body forces you to rest and your brain won’t let you I’ve spent weeks building recovery systems.

I've spent weeks writing about recovery systems. Then I got the flu and couldn't work for two days.

I learned the difference between active recovery (great at it) and passive recovery (struggle).

New newsletter: what happens when you can't control the timeline.

20.10.2025 14:37 👍 0 🔁 0 💬 0 📌 0
This Trick Forces Your Brain To Achieve Peak Performance
This Trick Forces Your Brain To Achieve Peak Performance Get the FREE Cognitive Load Guide: https://www.flowstate.com/flow/cognitive-loadABOUT RIAN DORISRían Doris is the Founder & CEO of FlowState.com, the world’s...

“Peak performers aren’t those who successfully juggle the most: they are the ones who refuse to juggle at all”.

13.10.2025 14:36 👍 0 🔁 0 💬 0 📌 0

We build false certainty from repeated failure. It feels logical, but it's just a limitation of perspective.

09.10.2025 10:03 👍 1 🔁 0 💬 0 📌 0

Just because you'd exhausted your current knowledge doesn't mean you'd exhausted all possibilities.

The bug you couldn't fix at 6pm that solved in 10 minutes the next morning. The problem that seemed impossible until someone with fresh eyes looked at it.

09.10.2025 10:03 👍 1 🔁 0 💬 1 📌 0

Think about the last time you gave up on something.

You probably tried everything you could think of. Different approaches, tools, timing. Nothing worked.

So you concluded it was impossible.

But here's the thing: you were confusing your history with reality.

09.10.2025 10:03 👍 0 🔁 0 💬 1 📌 0
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Me, preparing to respond to "any updates?" in Slack.

AI:
→ Analyzing thread context and tone
→ Drafting 7 variations of "no updates"
→ Optimizing punctuation placement
→ Running review for typos

10 minutes later: "No updates on my end, thanks!"

We are living in the future.

06.10.2025 14:36 👍 0 🔁 0 💬 0 📌 0

The shift from personal limitation to universal truth happens so smoothly that we don't notice.

Next time you hit a wall, try asking: "What would someone else try?" instead of "Why is this impossible?"

Different question, different possibilities.

30.09.2025 14:36 👍 0 🔁 0 💬 0 📌 0

Spoiler alert: the thing you gave up on probably wasn't actually impossible.

You just ran out of things to try within your current knowledge.

But here's what our brains do: they take "I can't solve this" and quietly transform it into "This can't be solved."

30.09.2025 14:36 👍 0 🔁 0 💬 1 📌 0

By Friday, you've lost hours to things you can't even remember doing.

Making this invisible work visible changes how you structure team workflows.

29.09.2025 14:36 👍 0 🔁 0 💬 0 📌 0

Teams measure sprints and story points, but there's a whole category of work that never gets tracked.

The constant small interruptions. The context switching. The mental overhead of keeping track of random loose ends.

29.09.2025 14:36 👍 0 🔁 0 💬 1 📌 0

If you do the first it's not that you lack ambition, is that the starting point already sets you up for friction.

When you begin with constraints, you optimize within them. When you begin with the ideal outcome, you discover which of those constraints are real and which were assumptions.

25.09.2025 14:36 👍 0 🔁 0 💬 0 📌 0

When thinking about strategy, some people think: "what can I build with these resources?".

Instead, they should be thinking: "What would this look like if it were perfect?".

25.09.2025 14:36 👍 0 🔁 0 💬 1 📌 0

After connecting my thousands of notes, book highlights, and outputs to AI, it can read years of knowledge in seconds and help me access patterns in ways I'd never be able to do immediately.

Stop thinking of AI as a creator. Start thinking of it as the engine behind your next brainstorming

24.09.2025 14:36 👍 0 🔁 0 💬 0 📌 0

So many leaders are using AI wrong. They ask it to write emails and generate reports.

AI's superpower for leaders is not creation, it's consumption.

24.09.2025 14:36 👍 0 🔁 0 💬 1 📌 0

"It's just 5 minutes" is the most expensive phrase in your workday.

Here's the real math:
→ 5 minutes to understand context
→ 5 minutes to do the thing
→ 5 minutes to communicate back
→ 15 minutes to regain focus

That "5-minute" task just cost you 30 minutes.

23.09.2025 14:36 👍 1 🔁 0 💬 0 📌 0

Modern tooling compresses the loop: weeks turn into hours. But faster cycles shift the pressure left.

Leadership now means building decision compression systems:

→ Clear priorities
→ Fewer handoffs
→ Fast feedback
→ Room to reflect

It’s not the tools. It’s the scaffolding.

22.04.2025 14:36 👍 2 🔁 0 💬 0 📌 0

What I'd tell my younger self today

→ Use AI, but stay in control. Don't let it flatten your curiosity or standards.
→ Invest in systems thinking.
→ Cultivate your unique perspective. Let your experience shape your work.
→ Practice good taste.

16.04.2025 14:36 👍 1 🔁 0 💬 0 📌 0

AI has changed our tools. Craft still sets us apart.

Judgment, taste, and perspective aren’t going out of style. They’re becoming the only advantage.

15.04.2025 14:36 👍 3 🔁 0 💬 0 📌 0

We are drowning already in SaaS tools built by AI in a haste. Thoughtless code, thoughtless features, thoughtless apps. As they are fast to build, they are fast to decay.

Care, clarity, and craft will stand out more than ever.

14.04.2025 14:36 👍 2 🔁 0 💬 0 📌 0

Anyone can generate code. Anyone can design. Still, most don’t know what to build, why to build it, or how to make it endure.

The tool is not the result.

11.04.2025 14:36 👍 0 🔁 0 💬 0 📌 0
Bill Gates and David Letterman
Bill Gates and David Letterman This is a brief clip of a 1995 interview of Microsoft founder Bill Gates by comedian David Letterman. At that time, the internet was not widely available to ...

I always think about how people laughing at AI shortcomings sound like Letterman in the 90s laughing at the Internet. History has a rhythm.

10.04.2025 14:36 👍 0 🔁 0 💬 0 📌 0

With AI, good enough is just getting faster. But great software needs care, clarity, and a strong perspective.

Good enough was never good enough, and now it will be even less than that.

09.04.2025 14:36 👍 0 🔁 0 💬 0 📌 0

thanks, hamish! 🙏

08.04.2025 17:56 👍 0 🔁 0 💬 0 📌 0
The future of engineering: embracing change without losing craft · Mike San Román The future of engineering belongs to those who grow with AI, not those who hide behind it. Craft, clarity, and perspective will define what’s next.

msanroman.io/blog/the-fut...

08.04.2025 14:36 👍 1 🔁 0 💬 1 📌 0

AI has changed how we build software.
But craft, judgment, and perspective still set engineers apart.

I wrote about the shifts I’m seeing — and why the future of engineering is about more than just speed.

Would love to hear how you’re thinking about it.

08.04.2025 14:36 👍 0 🔁 0 💬 1 📌 0

today it's a 7 espresso shots kind of day

(and I'm not mad about it)

27.02.2025 10:10 👍 1 🔁 0 💬 0 📌 0

we're here to stay ✨🦋

30.07.2024 15:45 👍 8 🔁 0 💬 0 📌 0
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Just setting up our Bsky 🦋

30.07.2024 15:31 👍 82 🔁 17 💬 7 📌 6