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Alden Kroll

@aldenkroll

Product Designer. UI Designer. Biz dev. Marketing. Developer Outreach. Whatever else. At Valve, working mostly on Steam.

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10.11.2024
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Latest posts by Alden Kroll @aldenkroll

Steam Next Fest - February 2026 Edition: Intro Video
Steam Next Fest - February 2026 Edition: Intro Video YouTube video by Steam

We were all so very excited to participate in this latest Steam Next Fest welcome video!

www.youtube.com/watch?v=sm9w...

27.02.2026 16:22 πŸ‘ 4 πŸ” 1 πŸ’¬ 2 πŸ“Œ 0
A timeline visually representing the advice from my post, emphasising how dramatically and reliably having more time, with a testable build, converts to your game being better and your studio being safer.

A timeline visually representing the advice from my post, emphasising how dramatically and reliably having more time, with a testable build, converts to your game being better and your studio being safer.

I've been running an indie games studio for 15 years now, and it felt like a good time to boil down what I've learned into 4 pieces of advice:

www.pentadact.com/2026-01-08-1...

I hope it's of use, not least because goddamn I forgot how long blog posts take to write.

08.01.2026 18:02 πŸ‘ 1845 πŸ” 577 πŸ’¬ 51 πŸ“Œ 65
Preview
Steamworks Development - New revenue reporting: View impacts of past discounts - Steam News Updates to discount history pages integrates revenue and unit data for each discount

New from our team: see discount performance at a glance. Plus other useful stuff like revenue-per-day across the discount, and the number of times you've run that discount before.

store.steampowered.com/news/group/4...

15.09.2025 21:31 πŸ‘ 20 πŸ” 3 πŸ’¬ 2 πŸ“Œ 0
Seattle Indies SLICE - August 27th August 27th

Seattle-area game devs (and devs coming to town for PAX): I’ll be doing a Steam Q&A at a new one-day B2B game developers conference in Seattle two days ahead of PAX. Wednesday, August 27.

www.seattleslice.org

06.08.2025 02:42 πŸ‘ 2 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0
2025 Steam Dev Talks: Early Access
2025 Steam Dev Talks: Early Access YouTube video by Steamworks Development

Video: Steam Early Access in 2025

We talked with a number of game developers that have been using Steam Early Access for their games. This video highlights some of the key advice that these developers shared with us.

www.youtube.com/watch?v=qNYk...

08.07.2025 02:13 πŸ‘ 5 πŸ” 1 πŸ’¬ 1 πŸ“Œ 1
Next Fest Q&A April 1, 2025
Next Fest Q&A April 1, 2025 YouTube video by Steamworks Development

Ria and I ran another lightning-round Q&A session about Steam Next Fest last week. If you're curious about Next Fest or have a particular question in mind, there's a good chance we answered it here!

www.youtube.com/watch?v=LOIr...

11.04.2025 17:22 πŸ‘ 2 πŸ” 1 πŸ’¬ 0 πŸ“Œ 0
gamescom latam 2025 | How Steam Works - And How To Make It Work For

A few of us that work on Steam will be at gamescom latam, May 1 and 2 to meet with game developers!

We’ll be giving talks Thursday morning, Stage 1 and open to chat at our booth in the business area in the afternoons. Come say hi!

b2b.latam.gamescom.global/talks/14/1237

08.04.2025 18:55 πŸ‘ 4 πŸ” 1 πŸ’¬ 1 πŸ“Œ 0
Preview
If 2024 proves anything, it's that mainstream success hasn't made PC gaming any less weirdβ€”and thank God for that The consoleification of the hobby ain't happening any time soon.

This article is so good.
www.pcgamer.com/games/if-202...

28.12.2024 20:49 πŸ‘ 3 πŸ” 1 πŸ’¬ 1 πŸ“Œ 0
Next Fest Q&A December 3, 2024
Next Fest Q&A December 3, 2024 YouTube video by Steamworks Development

Tuesday we held another Next Fest virtual Q&A session to answer developers questions. Here is the recording if you are curious about Next Fest.
www.youtube.com/watch?v=Py5t...

05.12.2024 16:00 πŸ‘ 4 πŸ” 1 πŸ’¬ 0 πŸ“Œ 0