You don't need 10,000 subscribers to get a sponsor
3 ways sports creators can earn now, at whatever size you're at
The advice telling you to grow first and monetize later is keeping sports creators broke.
Substack takes 0% of your direct sponsorship revenue. Most sports newsletters never touch that stream.
New post: how to build it now.
open.substack.com/pub/theianpo...
#SportsBusiness #Newsletters
04.03.2026 13:52
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22.02.2026 17:43
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You Donβt Need a Press Pass. You Do Need Sources.
A reminder for sports creators that credibility is built one link at a time
A viral sports stat.
No real source.
Just β[USA Network]β in brackets.
Thatβs becoming normal. It shouldnβt be.
I wrote about credibility and sourcing in the creator economy here:
π open.substack.com/pub/theianpo...
13.02.2026 20:04
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Brutal news about the Washington Post layoffs and the elimination of the sports section.
To anyone affected: you still have an audience. You have leverage. You still have options.
If youβre considering newsletters or independent media, Iβm happy to help, no strings.
DMs open.
04.02.2026 22:49
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And as much as we might revere Knight, we canβt rule out that some alumni may have been paying players under the table when hoops won 3 nattys in 11 years. They just chose not to spend it on football until now and 23 years removed from the basketball programβs last trip to the Final Four.
21.01.2026 01:41
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I like this joke.
The % of 4- and 5-star players on Indianaβs roster compared to other major programs is quite small, suggesting they spent more wisely more coachable/developing players. Mendoza was a 2-star prospect.
They found/lucked into the best CFB coach most didnβt know about.
21.01.2026 01:41
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*Killed everyone but Miami, Ohio State, Iowa and Penn State. But you could still make that out to benefit UConn π
21.01.2026 01:33
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When he used the tariffs to *threaten* EU countries into better trade deals the last time, many of them explored and heavily considered the alternatives.
I donβt know what made me think of the tariffs and Gaddafiβs Line of Death in the same breath.
17.01.2026 17:17
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This is covering a Trump admin 101 for 5 years now.
13.01.2026 01:07
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Seeing commentary on Al Michaelsβ call of the Packers-Bears tonight, some positive, more negative.
As Al turned 81 this season, it is apparent he has lost a little off his fastball. Heβs missing calls or delaying description because he canβt see it.
Iβll still take this Al over most others.
11.01.2026 02:29
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Four generations of my family have served our country. Service is in my blood. The President wouldnβt know anything about that.
05.01.2026 18:24
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One night on broadway... you'll know it so well
03.01.2026 19:56
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Rising star in comedy. His story needs to be known.
25.12.2025 23:11
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"has an alcoholic's personality"
I've been saying he's the classic case of a "dry drunk" for close to a decade.
16.12.2025 18:11
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Now, if Menendez and his wife had stashed away some of those gold bars...
03.12.2025 19:09
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Hey who doesn't like seeing how the vomit is made?
03.12.2025 19:07
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CASE STUDY: How Gary Myers Built a 45-Year Sports Media Career by Thinking Like a Solopreneur (Before the Creator Economy Existed)
Gary Myersβ rΓ©sumΓ© is impressive on its own β seven books, multiple New York Times bestsellers, Inside the NFL, ESPN Radio, Vice TV documentaries, The Verdict, decades at the New York Daily News and t...
Gary Myers was doing multi-platform work before any of us had platforms β TV, radio, books, columns, etc
The real secret?
He promoted his work like no one else was going to do it. Never waited for permission.
Creators: the tools changed, the fundamentals didnβt.
open.substack.com/pub/theianpo...
02.12.2025 18:08
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I feel ya.
I see peers who have spent almost twice as many Thanksgivings with their parents as I had. I wish I had that later time in adulthood, too.
Happy Thanksgiving to you and yours.
27.11.2025 23:54
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Jones this year and Barkley doing what he did last year after the whole "Hard Knocks" scene couldn't be sitting well with Mara at all. Which makes me curious about Schoen's future as well.
10.11.2025 19:40
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Brian Daboll out as Giants head coach
Brian Daboll went 20-40-1 in his three-plus seasons as head coach of the Giants. Schoen remains GM.
Guess this was inevitable. I mean Daboll won a playoff game with Daniel Jones and now he's got the Colts in the No. 1 seed in the AFC. They may have something in Jaxson Dart, but there needs to be a change. The culture of losing is too much.
www.newsday.com/sports/footb...
10.11.2025 19:32
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Heismendoza!
#iupsu
08.11.2025 20:51
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I use em dashes β a lot. If youβre using short sentences instead β which is better than a slew of commas β I am OK with that. But em dashes was a big thing I took from journalism school β from the Elements of Style and beyond.
22.10.2025 00:15
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One of my responsibilities each week is editing celebrity birthdays. Did a Google search of Sammy Hagar and was very interested/disappointed to see Google's suggested playlist for Sammy Hagar. AI overviews.
06.10.2025 16:36
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If this is about Bluesky reaction, then I think that answers the question. I'm sure there's more volatility either way on X.
29.09.2025 17:17
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You have built a strong, important business that many value. I bet if you told your audience that you needed to take a break for x period of time, they would understand. Re-schedule out your proven evergreen content in a best of series for that period. And maybe even offer a pause deal for subs.
26.09.2025 01:40
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IF JFK Jr. told her that, then this Senate hearing took a much stranger, paranormal turn that anything RFK Jr. has uttered.
17.09.2025 16:44
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Messi-anic? Or Kane-ish?
Well letβs not go crazy either way but if gets close to Kaneβs production, that will be something.
31.08.2025 00:06
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Reflecting on Darwin Nunez's time at Liverpool, I smh at the "You're just a s--- Andy Carroll" chants.
I used to think, "No, he IS Andy Carroll"
Man bun aside, comparing their LFC eras:
Nunez: 95 apps, 25G, 0.46G/90
Carroll: 44 apps, 6G, 0.21G/90
No, Carroll's just a s--- Darwin Nunez
#LFC
10.08.2025 18:27
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Frimpong!!!! Thatβs two debutants on the scoresheet. Wirtz is on the clock. #lfc
10.08.2025 14:24
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Every manager and his staff in the Premier League are grumbling at the preparation theyβre going to need to do especially with Wirtz in the final half/third. His speed and precision of his work there is going to affect the league. Add to that the speed Ekitike, Frimpong and Kerkez. Yikes. #lfc
10.08.2025 14:17
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