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Parker Herren

@parkerdelrey

Senior Media Reporter at Ad Age | Lover of Halloween πŸ¦‡ crochet 🧢 cats 🐈 he/him πŸ³οΈβ€πŸŒˆ

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19.05.2023
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Latest posts by Parker Herren @parkerdelrey

And just like that…season 3 premiere of AJLT is somehow even worse than the last two seasons

01.06.2025 22:12 πŸ‘ 1 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0
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Charli xcx pitches a new β€˜Final Destination’ film starring industry it-girls.

28.05.2025 15:07 πŸ‘ 138 πŸ” 12 πŸ’¬ 7 πŸ“Œ 11

Love scrolling the feed of reels my friends have liked and seeing who’s a freak that clearly doesn’t know this feed exists.

28.05.2025 13:29 πŸ‘ 1 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0

Max: gone, but not forgotten

14.05.2025 15:13 πŸ‘ 2 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0

The greatest lesson a parent can teach their child is how not to stand too close to a stranger in line

27.04.2025 13:12 πŸ‘ 1 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0

We’re reverting back to medieval times! Had to go to a physical store to pre-order my Switch 2 🫨

24.04.2025 20:20 πŸ‘ 0 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0

Will be debt girl summer after these Switch 2 preorders

24.04.2025 00:23 πŸ‘ 1 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0

I am a day late watching the new episode of The Last of Us. No, the episode was not spoiled on social mediaβ€”it was spoiled by the numerous Variety breaking news emails I receive for work documenting the episode πŸ™„

21.04.2025 22:35 πŸ‘ 0 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0

We complain about the number of trailers before movies, but the number of AMC ads?! An ad pre-trailers, silence your phone, screen format, concessions and then Nicole Kidman?! I’m already in the theaterβ€”leave me alone!

05.04.2025 19:39 πŸ‘ 1 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0

Universal drop the Wicked For Good trailer challenge

Dying seeing these trade headlines describe the trailer, and no trailer to watch.

03.04.2025 19:52 πŸ‘ 2 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0

Ah yes let me reply to this hotmail email address with all of my financial information because apparently student loan forgiveness is back on

18.03.2025 12:00 πŸ‘ 0 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0

Needing everyone to watch Grosse Pointe Garden Society on NBC so it never ends. Have been severely missing a cheesy Desperate Housewives-esque show in my life.

17.03.2025 19:28 πŸ‘ 0 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0

Pop music going off this month between Mayhem and now Selena, Chappell, Jade and Haim. Eating good these days!

14.03.2025 13:04 πŸ‘ 0 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0

Haven’t seen anyone talking about how good The Beast is on Mayhem. So talk to me about how good The Beast is.

11.03.2025 02:13 πŸ‘ 0 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0
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Don’t talk to me..

07.03.2025 12:13 πŸ‘ 65 πŸ” 3 πŸ’¬ 0 πŸ“Œ 0
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a man in a white tuxedo and bow tie says " don 't threaten me ALT: a man in a white tuxedo and bow tie says " don 't threaten me

Am I alone in wanting a season of #TraitorsUS where the viewer does not know who is a faithful or a traitor? I think it would be so fun to guess all season and test if I’d be as good on that show as I am in my mind

07.03.2025 03:17 πŸ‘ 3 πŸ” 0 πŸ’¬ 1 πŸ“Œ 0

Duuuuuude Hulu cutting the #Oscars live stream before Actress and Picture?! What I just sat through 3.5 hours to see?!

03.03.2025 03:44 πŸ‘ 21 πŸ” 1 πŸ’¬ 2 πŸ“Œ 0
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Inside Oscars ad dealsβ€”how awards show demand is following Super Bowl market trends Academy Awards see high demand despite slowed growth for awards season viewership.

You can read all the details on @adage.com πŸ—žοΈ

adage.com/article/medi...

27.02.2025 14:06 πŸ‘ 0 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0

Third: There was higher demand for Oscars ad space this year than in recent memory. That's because it's harder than ever to get a TV audience in one place at the same time.
And Hulu will hopefully provide an additional πŸ‘€ bump. For comp, Tubi brought over 13 million to the Super Bowl this year.

27.02.2025 14:06 πŸ‘ 0 πŸ” 0 πŸ’¬ 1 πŸ“Œ 0

Second: The price for brands to buy a 30-second commercial unit in the show this year was betweenπŸ’°$1.3 million and (for the first movers) and $2.3 million (for the last minute buyers).
And many advertisers buy multiple spotsπŸ“Ί Disney told me there was a 50% increase in custom and multi-unit ads.

27.02.2025 14:06 πŸ‘ 0 πŸ” 0 πŸ’¬ 1 πŸ“Œ 0

I'm a big time #Oscars nerd 🍿 who writes about TV advertising for Ad Age. So here's a few things you should know about the commercials in Sunday's show 🧡
First: you will continue to see sponsored moments built into the ceremony like last year's Don Julio toastπŸ₯‚

27.02.2025 14:06 πŸ‘ 2 πŸ” 2 πŸ’¬ 1 πŸ“Œ 0

An alarmingly Friday feeling Wednesday today

26.02.2025 19:07 πŸ‘ 0 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0

The pod convos on Love is Blind are always cringe. Why is this season’s cast so much worse?

24.02.2025 01:02 πŸ‘ 0 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0
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a woman in pajamas is dancing in a living room next to a statue ALT: a woman in pajamas is dancing in a living room next to a statue

Rewatching Ally McBeal and while there’s a lot that doesn’t hold up (a LOT), it’s refreshing to watch something so eager to find the good in people and situations during a time when entertainment is so skeptical and pandering.

18.02.2025 00:07 πŸ‘ 2 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0

Not knowing a new season of 90 Day FiancΓ© had started was the best surprise I could hoped for on this cold day off

17.02.2025 21:49 πŸ‘ 0 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0

They said The White Lotus s3 starts slow, give it a few episodes, etc. I thought the premiere was a blast??

17.02.2025 15:49 πŸ‘ 0 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0
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Watch Tubi’s Super Bowl brand ad showcasing fandom as fleshy hats Tubi aims to β€˜drive a feeling’ over a business outcome with a Super Bowl ad for the free Fox-owned streaming service.

Here's the story behind Tubi's oddly wonderful spot with a kid born to be a cowboy. Free article for yall! #SuperBowl
adage.com/article/spec...

10.02.2025 02:00 πŸ‘ 2 πŸ” 1 πŸ’¬ 0 πŸ“Œ 0
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Super Bowl overtime commercialsβ€”what they cost and how they’re sold How brands negotiate Super Bowl overtime ad space.

If the #SuperBowl heads to overtime, you might want to read this from @parkerdelrey.bsky.social (gift link): adage.com/article/spec...

08.02.2025 17:52 πŸ‘ 1 πŸ” 1 πŸ’¬ 1 πŸ“Œ 0
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Super Bowl 2025β€”unsung ad heroes who make Big Game commercials happen An animal trainer, animatronic designer and agency legal counsel are among those that Super Bowl LIX commercials couldn’t air without.

Give it up for the unsung heroes of the #SuperBowl ads, also from @parkerdelrey.bsky.social (gift link): adage.com/article/spec...

08.02.2025 17:52 πŸ‘ 1 πŸ” 1 πŸ’¬ 1 πŸ“Œ 0

How many islands or contained environments can these dinosaurs end up in? Even in the last Jurassic World, the story was dinos are free in the world but all nice. Except for the mean ones in that park.

05.02.2025 16:44 πŸ‘ 0 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0