What you need to know about Meta’s advertising changes on implied sensitive data: www.charitycomms.org.uk/what-you-nee...
More reasons as to why charities (especially those in healthcare) should be looking at additional social media platforms and search marketing!
#fundraising #charitymarketing
@mindcharity.bsky.social who have 508k followers on X have just announced that they will no longer be posting there.
This is one of the first loud quits from a really big charity I have seen.
They hadn't posted on X since November.
They are here instead and building up from their 2k followers.
⚙️More PMax controls:
Campaign-level negative keywords now rolling out globally.
Retailers: Opt to apply brand exclusions to Search only.
Optimize for incremental, new higher lifetime value customers with high value new customer mode.
Device targeting & Age-based demo exclusions in beta.
2/3
Paid search ads (Google) should still be used, but it's worth keeping a close eye on CPCs, CPAs and testing other platforms alongside such as Microsoft Ads (Bing).
#fundraising #charitymarketing
When Google Altered Its Ad Rules, Charities Paid the Price: www.nytimes.com/2025/01/21/t...
An interesting read if you've got 5 mins spare!
Another reason why you should try and utilise the ad grant and SEO as much as possible when in the charity sector.
I just joined the ballot for free #brightonSEO and #heroconf UK tickets. Want in too? Sign up at forms.gle/UNEnkmLPsLyC... by 12pm Friday 6 Dec and you could grab yourself a free single day ticket for April's conferences - essential for all search and digital marketers.
great week to be this site
when they utilise their email marketing, social channels and homepage to spread the word about #GivingTuesday.
Why not give it a go! Your warm audiences are those that are most likely to give on Giving Tuesday.
www.givingtuesday.org
#GivingTuesday is around the corner (Dec 3rd to be exact). Although it isn't as well known in the UK, the date actually coincides with the annual launch of the @biggive.bsky.social #ChristmasChallenge.
It's tricky to target with SEO or Google Ads, HOWEVER, I've seen great results with clients
Google Search Console recommendations is fully rolled out (but here is why you may not see it) www.seroundtable.com/google-searc...
#google #googleseo #googlesearchconsole
With a fully remote team of just 20 employees, Bluesky has surpassed 20 million users in its first year since opening to the public and is stealing thunder from rivals hundreds of times its size.
At a time when conventional wisdom among bosses is that workers must be in-person to be productive.
Even using platforms like Semrush or SERanking it can be sometimes difficult to decipher whether a competitor is using a paid or Google ad grant account.
By using this method you can gain a better understanding of whether to target terms with a paid account
💡Did you know you can work out whether charities are using a Google ad grant or paid account to bid on search terms by utilising the ad transparency center?
If an ad grant is being used it will state "Ad funded by".
Peak CPM season is here, and #CharityMarketers, hang in there! Giving propensity ramps up in Dec., and CPMs will settle based on 3 years of our campaign data. My article from last year is still relevant—check it out! If you find it helpful, a share would be great! ✌🏼
www.linkedin.com/pulse/from-a...
Thanks for putting this together 😊
Bluesky now has over 20M people!! 🎉
We've been adding over a million users per day for the last few days. To celebrate, here are 20 fun facts about Bluesky:
He already had separation anxiety before, but it's 10x worse because I also now follow him around. Fearful of him being in a room on his own for too long 😂
Ah yes, WIlbur is on Leve as well for clusters.
Yes I can imagine it definitely made your job search difficult!
It's made Wilbur super clingy to me, and he can't really be left on his own because of his frequency of seizures. We are just very thankful our family live nearby, and we WFH
He's doing generally okay. He's on the max dosage of epiphen but still having grand mal seizures at least once a month. We're still very much in the learning phase of what medication works for him. How about your dog?
We also have similar surnames 😂
Hi Abi, thanks for the follow.
It seems like we have a lot in common. My dog has epilepsy too. He was diagnosed in February this year. It's been an emotional rollercoaster.
I also have experiences of burnout, back when I was working in-house.
Very glad to be here, away from the dreaded 'X'
