I like where this is going
24.02.2026 10:21
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I like where this is going
Keep calm and carry on :).
- I can relate! 👯
Some might call it laziness. I don't think so.
Boring task → automate it → automation becomes interesting → rabbit hole → emerge with a gigantic backlog → repeat
Artists don't thrive on 9-5. Neither do engineers.
New post on my blog: sandervanhooft.com/blog/the-ar...
Writing a new blog post on how I've been working lately. Drops tomorrow.
CoolTV
This is exactly why we're building Vatly.
EU-based. EU-hosted. No US jurisdiction exposure.
If you're migrating from Lemon Squeezy, consider an EU alternative before defaulting to another US platform.
bsky.app/profile/sand...
If you know an EU founder currently migrating from LS, tag them here. Better to know the options before the migration is done.
LemonSqueezy is pushing users to Stripe Managed Payments.
You were already on US infrastructure with LS. The migration is a good moment to ask if you want to stay there.
EU-based MoR launching Q2.
vatly.com/vs/stripe
The grind is real 😆
Take the train to Bergen! One of the most beautiful train rides ever, guaranteed! 🏔️
I had the please to speak with @eddmann.com about event sourcing lessons learned from 10 years of production and a bunch of related patterns and concerns that have surrounded this architectural choice.
I'm glad that we were able to cover a lot of non-introductory material here.
Thanks! And well… we started about three-four years ago actually 😅
Know an EU SaaS founder planning to go global? Tag them — worth seeing the options before committing to a US-based MoR.
The Vatly landing page is live.
Global MoR, built EU-first. Pilot starts in March.
European SaaS founder looking to sell globally without the compliance headache? Now's a good time.
vatly.com
4 years ago, "EU sovereignty" in tech was niche.
Today, it's strategic infrastructure.
That's why we're building Vatly - EU-based global MoR for European SaaS.
Launches Q2.
→ vatly.com
I'm not here to convince skeptics. I'm here to build for the companies who take EU sovereignty seriously.
The remaining 5% who aren't concerned? That's fine. Different risk tolerance, different priorities. No hard feelings.
95% of my audience already gets it now. Recent geopolitical events did the education for me.
The market woke up.
Something shifted in the last month.
I used to spend hours explaining why European SaaS companies need EU-based infrastructure. Why data sovereignty matters.
Now? I don't have to. 🧵
Three years ago Mollie said: "Fantastic idea. Build it yourself. We'll support you."
So I'm building Vatly. A Merchant of Record for European SaaS. European team, European infra, European DNA.
You integrate once. We handle global tax compliance. No more €10k/year per country for local reps.
And Tim, you're welcome here. We have stroopwafels.
ASML, the most valuable tech company in Europe, is already here. Building the chips everyone depends on. Right here in the Netherlands.
The US had its century. Europe is quietly building the next one.
Every founder I talk to assumes Big Tech views Europe as a headache. But what if Apple looked at the US and saw a bigger one?
A country where policy changes overnight. Where your brand values are politically inconvenient. Where the talent you need is already packing bags for Berlin and Paris.
Apple already has its European headquarters in Cork, Ireland. Already builds features for the EU first. Already reorganizes product strategy around European law.
That's not resistance. That's rehearsal.
The US is experiencing its biggest brain drain in decades. Scientists leaving. Researchers relocating. The EU just pledged €500 million to attract them. France, Germany, Norway. All rolling out the red carpet.
"Think Different" used to be an Apple slogan. Now it's EU policy.
Privacy. Sustainability. Inclusion. Creative freedom. Apple built its entire identity on these values. They aren't American values right now. They're European ones.
🚀 I’ve been quietly working on Vatly with the Sandorian team for a while and I am now super excited 🙀 we're actually going to launch.
Selling SaaS worldwide sounds great — until you hit the compliance overhead involved.
We built Vatly to solve this.
#saas
I’ve been repositioning Sandorian a bit to better reflect where we’ve actually been adding the most value.
Still building software that lasts — just a bit more focused now.
👇
sandorian.com/blog/softwar...
