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Shane Carpenter

@shanecarpenter

I’m a strategy-first marketing and public relations consultant who partners with small and mid-size companies to build marketing programs that align with their business goals. Find out more at dshanecarpenter.com

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12.09.2023
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Latest posts by Shane Carpenter @shanecarpenter

We didn't get winter this year. We just had a really long fall.

10.03.2026 17:18 👍 0 🔁 0 💬 0 📌 0
People Who Use AI To Write Emails
People Who Use AI To Write Emails YouTube video by Ryan George

Need a laugh today? youtu.be/zDYabud11jQ?...

#FreelanceFriends

09.03.2026 17:16 👍 1 🔁 0 💬 0 📌 0

All day today and the majority of tomorrow, at least a couple of hours on Wednesday, and possibly a couple more hours on Wednesday or Thursday are all nonwork-related side quests. It's going to be one of those weeks.

03.03.2026 02:24 👍 1 🔁 0 💬 1 📌 0

I have too many things happening this week, so I'm not going to be able to make it.

#FreelanceFriends

02.03.2026 23:55 👍 1 🔁 0 💬 1 📌 0

It took the Post Office 5 days for my package to travel 127 miles, but they are an optimistic bunch. It left Denver at 10:28 this morning, and they say it will travel the 800+ miles to my city, and I'll have it by 9:00 pm tonight.

26.02.2026 22:55 👍 0 🔁 0 💬 0 📌 0

He's 11 weeks old. I think he's about six pounds. He loves to play, especially with my shoestrings.

#FreelanceFriends

26.02.2026 17:57 👍 3 🔁 0 💬 0 📌 0

I've always struggled with this time slot, going back to when it was FreelanceChat. It's right in the middle of my morning. If I get going on something, I'll lose track of time. But hey, I got two tasks done this morning, so I'm going to be ok with it.

#FreelanceFriends

26.02.2026 17:54 👍 8 🔁 0 💬 0 📌 0
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I'm really late, as usual, but please accept this pic of my puppy nephew, Maverick, as my apology.

#FreelanceFriends

26.02.2026 17:49 👍 9 🔁 0 💬 3 📌 0
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He's even more adorable in person. He's a spunky little thing too. Not intimidated by his big brother in the least.

19.02.2026 20:33 👍 1 🔁 0 💬 0 📌 0
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For the pet lovers in #FreelanceFriends. My sister got a new puppy about a week ago. This is Maverick.

19.02.2026 18:29 👍 6 🔁 0 💬 3 📌 0

1000%.

#FreelanceFriends

19.02.2026 18:23 👍 2 🔁 0 💬 0 📌 0

I saw the "generate your digital doplinger," where you gave AI a bunch of info about you and created your image. I was surprised how many jumped on that. Social engineering is crazy to watch in real time.

#FreelanceChat

19.02.2026 18:22 👍 4 🔁 1 💬 0 📌 1

A3: No...instead I will give it a summary. So, it starts (and ends) with me, but I only use it for outlines or to have it edit what I've already written. Having it create something for you is always a bad idea, imho.

#FreelanceChat

19.02.2026 18:19 👍 1 🔁 0 💬 1 📌 0

I'm shocked by the number of "experts" who suggest you throw your internal data or IP into ChatGPT.

#FreelanceChat

19.02.2026 18:12 👍 4 🔁 0 💬 1 📌 0

I'm not crazy about them, but they do help me stay organized.

#FreelanceFriends

19.02.2026 18:09 👍 2 🔁 0 💬 1 📌 0

100%. Though to be fair, I've run intoa fair share of people who don't either.

#FreelanceFriends

19.02.2026 18:04 👍 4 🔁 0 💬 1 📌 0

A2: I haven't run into that. Maybe. I ran that experiment for myself a few years ago and found it was easier and faster to start again than to try and edit AI-generated content. More than likely, that's what I would do if that situation came up.

#FreelanceFriends

19.02.2026 18:01 👍 4 🔁 0 💬 0 📌 0

A1: It's been noticed and seems to be highly accepted in my industry. AI is a tool. I think the best description I've heard of it is that it's a probability machine. Whether it's a benefit or detriment is going to depend on the user.

#FreelanceFriends

19.02.2026 17:52 👍 3 🔁 0 💬 0 📌 0

We're finally getting snow. It's about bloody time.

18.02.2026 18:53 👍 0 🔁 0 💬 0 📌 0

Instagram, LinkedIn, and not really social channel but Google Business Page. I might layer in YouTube later in the year. We'll see how it goes.

#FreelanceFriends

17.02.2026 14:29 👍 2 🔁 0 💬 1 📌 0

A1: My website is the central point. I have newsletter and I'm narrowing my focus on social to three channels. I might layer in fourth as the year goes on but we'll see. Trying to do too much can be as bad as doing nothing at all.

#FreelanceFriends

13.02.2026 15:48 👍 2 🔁 0 💬 2 📌 0

They haunt people?

#FreelanceFriends

13.02.2026 15:43 👍 3 🔁 0 💬 1 📌 0

A2: It's really easy to let marketing fall through cracks because other things are happening. I'm taking my own advice and focusing on consistency on when I market and the messaging. I'm also narrowed my focus one where I'm marketing as well. Purpose and intent are critical.

#FreelanceFriends

13.02.2026 15:41 👍 2 🔁 0 💬 1 📌 1

A3: Marketing isn't a faucet you can turn on and out come the clients. You don't have to do it everyday but it should be the campaign that never ends. It needs to be consistent and messaging needs to be clear. It's helping you build your reputation.

#FreelanceFriends

13.02.2026 15:33 👍 1 🔁 0 💬 0 📌 0

Nobody knows your business better than you do. I look at every marketing post and article I write as something to think about because unless I'm sitting down with you and talking about you're doing, I couldn't possibly have a clue what might work for your specific business.

#FreelanceFriends

13.02.2026 15:17 👍 2 🔁 0 💬 0 📌 0

Super Boring.

09.02.2026 02:11 👍 0 🔁 0 💬 0 📌 0

It's a little early for tomatoes. They will be planted in mid-March, which is good because I need to finalize what varieties I'm growing. But I am planting pepper this weekend.

#FreelanceFriends

29.01.2026 19:45 👍 4 🔁 0 💬 0 📌 0
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I'm Shane. I'm from the Boise Idaho area where I do marketing and public relations. I can't stay because I'm on a deadline, but I wanted to pop in and say hi. These are my onions that are about 2.5 weeks old.

#FreelanceFriends

29.01.2026 17:22 👍 8 🔁 0 💬 4 📌 0

Neither can I because I have absolutely no idea what I'm going to get, but I hope to get something good.

23.01.2026 20:47 👍 1 🔁 0 💬 0 📌 0

Haha. I do love growing tomatoes. And this year, I'm growing out a couple new crosses Craig made. I got the seeds from him right a couple of weeks ago. Should be fun.

23.01.2026 02:58 👍 2 🔁 0 💬 1 📌 0