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Paul Sturrock

@psturrock

Founder https://climb.works/, https://nichenavigation.substack.com/. Building Curiosity-Driven Businesses #marketinginpublic #buildinpublic Very part-time Associate Lecturer, Entrepreneurship for Central Saint Martins-Birkbeck Joint MBA

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18.12.2023
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Latest posts by Paul Sturrock @psturrock

If I were giving a commencement speech it would just be:

"The ability to attract funding and the ability to manage a business are two totally separate things that rarely occur in the same person. Good luck!"

23.06.2025 16:46 πŸ‘ 61 πŸ” 4 πŸ’¬ 1 πŸ“Œ 0
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πŸ“’ No More First Past the Post Elections! Thursday’s election results confirm what so many of us already know: the current voting system is broken. With 5 parties polling strongly, First Past the Post is delivering chaos and turning election...

🚨 Thursday’s elections prove it: First Past the Post is broken. 5 parties, chaotic results, millions left unrepresented. We need Proportional Representation β€” NOW.
✍️ Sign the petition:

actionnetwork.org/petitions/20...

04.05.2025 06:24 πŸ‘ 2 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0

The UK is going to have to make a choice.

Do we stand with Ukraine and Europe?

Or are we with Trump's America and Putin's Russia?

That's what it comes down to.

We must choose Europe.

28.02.2025 22:55 πŸ‘ 218 πŸ” 43 πŸ’¬ 5 πŸ“Œ 2
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I have covered presidential politics for 40 years. This was the most juvenile display by a President and Vice President I have ever seen. Other presidents treated their enemies with more respect. This is a low point and a dark day for the US. Totally embarrassing.

28.02.2025 19:00 πŸ‘ 48994 πŸ” 10856 πŸ’¬ 1820 πŸ“Œ 652
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Dickless chode

28.02.2025 20:02 πŸ‘ 69887 πŸ” 8029 πŸ’¬ 8990 πŸ“Œ 1569
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El Capitan displays a massive American flag upside downβ€”the traditional signal of distress or extreme emergency.

23.02.2025 18:01 πŸ‘ 95801 πŸ” 20896 πŸ’¬ 1002 πŸ“Œ 934
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Paul Sturrock on Substack β€œas far as you can manage it, you should make sure your psychological centre of gravity is in your real and immediate world – the world of your family and friends and neighborhood, your work and your ...

This is one of the most constructive advice I've read lately about how to navigate the current shit storm.

substack.com/profile/4828...

22.02.2025 10:21 πŸ‘ 3 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0
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No notes

20.02.2025 14:58 πŸ‘ 36030 πŸ” 7827 πŸ’¬ 734 πŸ“Œ 299
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Sign the Petition National Commission on Electoral Reform

πŸ’₯ I’ve just signed the petition calling for a β€œNational Commission on Electoral Reform” - Will YOU sign too? actionstorm.org/petitions/nc...

09.02.2025 16:15 πŸ‘ 3 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0

Thank you--that means a lot!

07.02.2025 17:20 πŸ‘ 0 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0
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do i need to live in the uk to register a limited company here No, you do not need to live in the UK to register a limited company. The process is straightforward and can be completed entirely online, regardless of your...

Just did a quick check because I was curious myself-though I live here. Surprised to find out you don't need to live here at all: www.perplexity.ai/search/do-i-...
Registered addresses are easy as legit companies provide them for about 40 GBP a year.

07.02.2025 15:10 πŸ‘ 2 πŸ” 0 πŸ’¬ 1 πŸ“Œ 0

Yup. I think the timeline is flexible. The point I was trying to emphasise is make it near-term and get on with it.

07.02.2025 12:24 πŸ‘ 0 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0

The UK is dead easy. You can register a company online for about Β£15 (haven't done it for a few years). You may need a UK address for one director. Tax is 19% though...

07.02.2025 12:22 πŸ‘ 1 πŸ” 0 πŸ’¬ 1 πŸ“Œ 0

I'm lucky to be self-employed so meetings are not a problem!
What I love about this is the simple idea that you can get something substantial done in a short time horizon--if you just start.
I see too many people procrastinate their dreams by overthinking and underdoing.

07.02.2025 08:51 πŸ‘ 1 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0

Basecamp manages projects in 6-weeks cycles.

"We believe there’s a great six week version of nearly everything. We’ve come to discover that nearly everything important can be done in six weeks or less. And done well".

What's a 6 week version of something you want to build?

Start!

#buildinpublic

07.02.2025 08:37 πŸ‘ 3 πŸ” 0 πŸ’¬ 2 πŸ“Œ 0
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Wayfinding without Maps How to find a path to your destination when you don’t know the way | A great podcast recommendation exploring how to maintain β€œSuperagency” in the context of AI and uncertainty.

Intelligence isn't about having all the answers. It's about knowing how to find them. For founders, this means developing three things:

- Pattern Recognition
- Systematic Discovery
- Value Sensing:

#buildinpublic #bootstrapping #startups

nichenavigation.substack.com/p/wayfinding...

06.02.2025 18:29 πŸ‘ 7 πŸ” 1 πŸ’¬ 1 πŸ“Œ 0
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I usually don’t do politics here. But this message from my daughter, who’s a paediatrician in Uganda, brings home the real consequences of America’s descent into early β€˜30s isolationism-- and perhaps worse. Imbeciles stroke their egos in DC, and babies in Africa die.

29.01.2025 07:16 πŸ‘ 2 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0
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Westminster is debating PR on 30th January. Tell your MP to be there. Over 21 million votes cast in 2024 were ignored or wasted. After the most disproportionate election ever, there is a crucial parliamentary debate on 30th Jan on changing the voting system. Don’t let ...

Over 21 million votes cast in 2024 were ignored or wasted. After the most disproportionate election ever, there is a crucial parliamentary debate on 30th Jan on changing the voting system. Write to demand your MP attend and support fair votes: actionnetwork.org/letters/pr-d...

23.01.2025 17:49 πŸ‘ 0 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0
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ClimbWorks

www.climb.works
An unaccelerator

17.01.2025 21:38 πŸ‘ 2 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0

That’s amazingly generous! Thanks!

17.01.2025 13:05 πŸ‘ 0 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0

Substack is my favourite, best signal to noise. Like it here but only starting to turn up.
LinkedIn in is unfortunately necessary because I’m in the middle of a launch campaign and that’s where a lot of my target customers are.

17.01.2025 08:05 πŸ‘ 1 πŸ” 0 πŸ’¬ 2 πŸ“Œ 0
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Every A daily newsletter on what comes next in tech. 75K+ readers.

Just listened to the podcast. Very intrigued. I use gmail, pay for Superhuman and SaneBox. Which ones do you think it will replace?

Loyal Every.to subscriber due to @lexpro.bsky.social, sitting at 2700 on the wait list. But swear I was further up a week ago. Looking forward t checking it out.

16.01.2025 12:09 πŸ‘ 0 πŸ” 0 πŸ’¬ 1 πŸ“Œ 0

One of my earliest bosses--an excellent salesman used to say:

"Never discuss price, before you're convinced that the customer understands the value of what you're offering">

15.01.2025 17:07 πŸ‘ 1 πŸ” 0 πŸ’¬ 1 πŸ“Œ 0
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Paul Sturrock on Substack For years, I've been recommending Rob Fitzpatrick's "The Mom Test" as one of the 5 essential books for startup founders. While it’s still the best place to start for an intro on how to interview cus...

For years, I've been recommending Rob Fitzpatrick's "The Mom Test" as one of the 5 essential books for startup founders. It's still an essential read, but @mjwhansen.com's book is the next step--a master class!

#buildinpublic #bootstrap #JTBD
substack.com/profile/4828...

15.01.2025 09:31 πŸ‘ 10 πŸ” 0 πŸ’¬ 1 πŸ“Œ 1
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Paul Sturrock on Substack Beyond OneThing: a plan for focus and balance For a long time, I have been trying to use the OneThing method as my guideline for deciding what to do nextβ€”whether right now, or this year. If you’re n...

Trying a new twist on daily planning to combine focus with balance and realism:

substack.com/@psturrock/n...

#focus #balance #enough #productivity

13.01.2025 15:52 πŸ‘ 1 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0

I’m in Europe and it’s late. But I’ll answer that tomorrow. Even if it wasn’t me that you were asking.

08.01.2025 21:11 πŸ‘ 1 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0

Thanks for passing this on. Feels like there’s a tribe of us wanting to move the ocean liner.

08.01.2025 21:09 πŸ‘ 2 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0
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Why do you make money? Instead of resolutions, maybe it's a good time to check in on your Why.

Getting back to posting in 2025: Why do you make money?
#buildinpublic #marketinpublic

open.substack.com/pub/nichenav...

08.01.2025 16:42 πŸ‘ 4 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0

Don’t. I make a cup of coffee and give myself an hour to follow my curiosity, uninterrupted, without expectation.
Usually the best hour of the day and often surprisingly creative and productive.

17.12.2024 11:52 πŸ‘ 2 πŸ” 0 πŸ’¬ 1 πŸ“Œ 0

I’m looking for 10 #indiehackers that wants to be added to social lists and get promoted on SocialListHub.com (first come, first serve)

If you are interested, let me know down here πŸ‘‡

#buildinpublic

12.12.2024 00:29 πŸ‘ 11 πŸ” 1 πŸ’¬ 10 πŸ“Œ 0