I feel like this photo of masked, armed men pepper spraying a pastor protecting his community is going to be a defining picture of this moment in America for a long, long time.
Good messaging supercharges business performance. I’ve always believed this to be true
& now I have the data to back it up. I looked at 13 analytics firms and correlated their messaging to business results. Here’s what I found. www.linkedin.com/posts/kevinm...
#productmarketing #messaging
I’ve long believed that clear, distinctive, value-focused messaging drives business results. But belief isn’t enough.
So I scored the messaging of 13 data companies and matched it to funding, ARR, & growth.
The result? A clear, data-backed pattern.
www.bigmessagefoundry.com/can-great-me...
Watching the Club World Cup on “DAZN” channel’s preview has taught me one thing: I’ll never subscribe to DAZN. A preview should show off your product in the best possible light. This kludge of a bad UI, during play commercials, and crap quality is an instant turn off.
Highly recommend this interview with @chenoweth.bsky.social.
“There’s no…magic number. But there is a theory of change, which is the main function of civil resistance movements is to mobilize with sufficient mass, with sufficient momentum to effectively begin to disrupt the opponent's coalition.”
Clay is quickly becoming a “must have” tool for marketing teams.
siliconangle.com/2025/06/15/c...
Is your company stricken with WAW Syndrome?
Every year, eager founders build new technologies and apps — only to find themselves afflicted with a company-killer.
“What Are We?” Syndrome can be diagnosed before it’s too late. Here are the signs that you might need help…
“Creativity is exactly like washing a pig. It's messy. It has no rules. No clear beginning, middle, or end. It's kind of a pain in the ass, and when you're done, you're not sure if the pig is really clean or why you were washing a pig in the first place.” Great quote. “Hey Whipple…”/Luke Sullivan.
Mission accomplished?
I got an email today from a business with the line "I saw you went to University of Maryland. Let's go Terps!" It was for a service that makes absolutely no sense for me.
Good personalization isn't referencing my school or sports team — it's offering something that makes sense for my needs.
Feature, not a bug.
How do you deposition the competition without having to enable Sales on 67 different companies + their features AND without giving those competitors free advertising?
www.bigmessagefoundry.com/articles/202...
How do you explain your technology on your home page when you have two distinct personas you need to address?
Here's a clever — and easy to understand — technique from Zenlytic.
I've seen many ways to accomplish this, but this is a really smart approach.
#marketing #messaging
Consistency trumps efficiency.
You'll get better the more you do it.
Focus on learning principles not tactics.
#marketingsky
I saw this today and have no clue what it means:
“Rembrandt’s virtuoso oeuvre of etchings vouchsafe Rembrandt’s sui generis mastery of the craft and towers as a singular achievement in the history of art if not the apotheosis.”
Say it simply. There are no awards for big words.
#marketing
"We're struggling with the move from SMB to Enterprise deals."
The tactics you used to get deals in smaller businesses just don't work when selling to the enterprise. Here's how to make the jump.
www.bigmessagefoundry.com/articles/2025/1/30/ujbzczcfk6gp10t6youd1f8x2mma9x
#ProductMarketing, #SaaS
We hate it. In fact, I’m going to write a “think piece” on the subject and prove my thought-leadership on this topic.
When you’re a Product Marketer, there’s nothing more difficult (or more easy to procrastinate) than your OWN messaging and website.
Sales needs help! Marketing isn't doing its job! We've got a conversion rate problem!
What do you mean by "conversion rate" problem? There are actually two types of conversion rate issues — and they call for very different tactics. Here's what to look for (and what to do).
#productmarketing
Copy on your website isn't a vanity project to impress your boss with fancy words like "massive scale" and "drives revenue". The only purpose is to turn readers into buyers.
You increase the likelihood of a reader —> a buyer by making your website easy to read and easy to understand.
Just started the series — glad to hear it’s worth it!
I don’t really understand this. Why don’t need this much cash just to IPO? And, as an employee, how much is going to be left over for YOU when so much has been sold off already in earlier rounds?
techcrunch.com/2024/12/17/d...
techcrunch.com/2024/12/13/t...
Interesting list. Many of these disruptive companies seem to be hyper-focused on a niche that they feel can be improved.
I reviewed message at 67 tech companies’ websites. What I found was not encouraging.
www.bigmessagefoundry.com/articles/2024/12/9-i-reviewed-67-tech-companies-messaging-so-you-dont-have-to
Embedded analytics have been around for years now, but we still focus on the technical stuff requirements and skip over the critical "business" issues.
Here are the "Three Immutable Laws of Embedded Analytics"
www.bigmessagefoundry.com/articles/2024/12/5/p9jqc685n0gwynoaapue5d0mxbwpde
#analytics
Why do so many product launches fail to connect with their audience?
I learned (the hard way) that a great launch isn't about getting all the boxes checked — it's about building a connection based on added value.
I'll never go back.
www.bigmessagefoundry.com/articles/202...
I stopped any advertising on Twitter more than a year ago because as a company, you just can’t risk having your content show up next to some of the stuff that’s posted up there these days. Why take the risk?
Note to self: remeber that Fidelity has serously questionably judgement.
techcrunch.com/2024/12/01/f...
Didn’t they do this in an episode of WKRP in Cincinnati? I don’t recall it working out too well…
www.bbc.com/news/videos/...
At the end of the day, you can’t have your message be “joy” if the counter message is “I’ll fix these problems” (whether or not the problems themselves are real). “Joy” is a message for a time when people feel things are going great. They clearly don’t.
