Ammunition

The 6th love language: First round approval with no notes

"content pillar" is just a fancy way of saying "stuff we post a lot"

You don't need followers. You need fans. BIG difference.

You can’t outspend boring. Don't throw money at white noise and expect it to go viral.

The best ad metric is still: "Do people talk about it when they don’t have to?"

After Cannes Lions’ AI drama, the industry lesson is clear:

Hide your AI use and you lose the trust.

As the lines between live-action, virtual production, and AI continue to blur,… As the lines between live-action, virtual production, and AI continue to blur, brands are asking the same question: “What’s the smartest, and fastest, way to bring this idea to life?” Our production…

Set, studio, or AI?
It’s not a turf war, it’s a strategy call.

In The Bolt: how brands are mixing human shoots and AI without losing trust, and why 2025 is the year transparency stops being optional.

#VideoProduction #AI #Advertising

www.ammunition.agency/articles/set...

If you're not making custom GPTs, what's the point of even using AI?

Agencies either evolve or become case studies. Don't let avoiding modern tech make you obsolete.

B2B Has Entered Its Influencer Era Influencer marketing is no longer a B2C playground. In 2025, it’s become a powerful lever for B2B brands looking to build credibility, expand reach, and drive measurable business outcomes.

Think influencer marketing isn’t for B2B? Think again.

B2B has entered its influencer era.

We said it before: AI won’t replace you. Not knowing how to properly use it will.

“Why isn’t AI citing us?” might be the new “Why aren’t we ranking?”

New goal: be the content that AI cites. #AIcontent

What a 29 year old Creative Director knows better than a 49 year old Creative Director - with CD Emily Kurek Podcast Episode · Confessions of a Creative Director · 06/04/2025 · 57m

What’s scarier than a fast-moving young creative director? One who’s also right.

Creative Director Emily Kurek joined Jaime Cabrera on "Confessions of a Creative Director". Listen now. 🎧

Cracking the Code - Ranking in the Age of AI LLMs Forget just ranking on Google – a new frontier has emerged: ranking within the responses of AI Large Language Models (LLMs) like ChatGPT, Perplexity, and Gemini. The question isn't just "How do we get...

Google who? LLMs are the new search bar, and most brands aren’t ready. Here's how to make sure your content is seen with #SEO.

2025 Top 40: Design Winners - Indie Agency News We dig design—and love showing off the work of our members. The first Top 40: Design awards indie agency design in all of its forms. From large-scale rebrands

No. 4 of 40 🏆 Apparently, we’re not the only ones still humming our holiday album.
Big thanks to @indieagency.news for the recognition. Honored and humbled 🤝

Stop giving half-baked prompts to ChatGPT and expecting gold. Give it specifics and parameters. Treat prompting like a brief, not a Google search.

40 Under 40: Meet Jeremy Heilpern, Ammunition - Atlanta Business Chronicle Jeremy Heilpern is in the Atlanta Business Chronicle's 40 Under 40 Class of 2025, which represents Atlanta's best and brightest young professionals and emerging leaders.

Atlanta Business Chronicle picked a good one: CEO Jeremy Heilpern made the 2025 40 under 40 list 🏆 Proud is an understatement.

AI isn’t the magic. Your context, strategy, and prompt design are. LLMs are the dirt; you build the pyramid.

2025 Media Plan of the Year Jury announced Get your entries in by the final deadline on April 29.

Proud team over here: Chief Strategy Officer, Kelly Heilpern is a member of the jury for Adweek's 2025 Media Plan of the Year Awards! @adweek.bsky.social 👏
www.adweek.com/agencies/202...

AI isn't replacing genius, it's amplifying it. Use it to elevate your impact or get left behind. The choice is yours.

Ammunition Launches Venture Studio to Help Brands and Agencies Scale Ammunition, an Atlanta-based creative agency, is launching a venture studio and two new divisions to scale brands and agencies.

We've got news, BIG news. Check it:
www.adweek.com/agencies/amm...

Thanks @adweek.bsky.social 🤝

For brands that demand MORE, we’re ready In the early 2000s, “digital” arrived—and a clear line was drawn. Some agencies evolved.

For brands that demand MORE, we’re ready. We've found our unfair advantage. What is it? See here 👇 www.linkedin.com/pulse/brands...

Movers & Shakers: Master Lock, Snickers, Angostura and more This week’s agency news, people on the move and brand buzz.

Big thanks for the shout out 📢 @campaignus.bsky.social

Ammunition Ups Hayes To Chief Creative Officer Hayes joined Ammunition after it acquired his studio, Mad Hat Creative.

Leadership Shift: Jonathan Hayes is now CCO and Sean Brown steps in as Head of Production. Read more here 👉 www.mediapost.com/publications...

Humans now have an 8.25-second attention span. Your ad has less time than a goldfish. Use it wisely.

Hot take: If your campaign doesn't include #CTV in 2025, you're not running a campaign. You're just making content. #HotTake

Rory’s Masters win is proof: when you show up, stay consistent, and keep swinging, you win.

Congrats, Rory. Well deserved. #TheMasters

Worldwide Partners Announces Shortlist for 2025 Grand Indies Awards Find out which agencies are finalists for our 2025 Grand Indies awards across B2B, B2C, Healthcare, Outdoor, Social Good, Tech Innovation and Travel & Tourism categories.

Not one, but TWO spots on the Worldwide Partners Inc. Grand Indies shortlist. Proud is an understatement.

Meet the 192 Companies Making an Outsized Impact in the Southeast These dynamic growth engines are on an upward trajectory – and nothing is as compelling as a success story.

We’re officially one of the fastest-growing companies in the Southeast (again). Thanks for the shoutout @inc.com - here's to #96 💪 www.inc.com/regionals/so...