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Heather Hawke

@heatherhwk

LA/OC based ~ Senior Director of Publicity at Reybee, Inc ~ Founding Editor of Decorated Youth Magazine ~ Photographer ~ https://heatherhawke.co/ ~ https://instagram.com/heatherhwk/

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23.12.2023
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Latest posts by Heather Hawke @heatherhwk

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Music rules

30.12.2025 23:46 πŸ‘ 0 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0

Recommended reading

20.11.2025 16:50 πŸ‘ 0 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0
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Signature Dish: Sam Kristofski - DECORATED YOUTH 'Signature Dish' is our longform interview series where we go β€œall in” on someone’s journey: exploring the past, present, and creative pulse of people today. Interview with and images courtesy of Sam ...

Sam Kristofski told me his filmmaking style is β€œbasically jazz, but worse” - and somehow that’s the most accurate (and inspiring) answer I’ve ever heard. New 'Signature Dish' interview is up now. www.decoratedyouth.com/signature-di...

23.09.2025 22:30 πŸ‘ 0 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0
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Interview: Laveda Have Their Ears to the Ground - The Alternative Leah speaks with NYC-based indie rock band Laveda about their new LP 'Love, Darla,' out now on Bar/None Records

We spoke with NYC indie rockers Laveda! πŸ–€ Read our interview here: www.getalternative.com/interview-la...

17.09.2025 17:39 πŸ‘ 3 πŸ” 4 πŸ’¬ 0 πŸ“Œ 0
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Premiere & Artist Essay: Luke Marzec Shares His Adventurous Process, and Performance Video for β€œBroken Promises” - Scummy Water Tower SWT premiere's Luke Marzec and he pens an essay about his songwriting journey the last few years.

On Friday, August 15, British soul-experimental musician Luke Marzec will release his debut album. SWT is excited to highlight his great music through a live performance video for his song "Broken Promises" and an essay he wrote about songwriting.

scummywatertower.com/premieres/ar...

#Musicsky 🎧

14.08.2025 16:34 πŸ‘ 1 πŸ” 2 πŸ’¬ 0 πŸ“Œ 1
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Signature Dish: Night Moves - DECORATED YOUTH 'Signature Dish' is our longform interview series where we go β€œall in” on someone’s journey: exploring the past, present, and creative pulse of people today. Interview with John Pelant. Lead photo by ...

They’ve survived lineup changes, late-night breakdowns, and a tour van with β€œpersonality.” Now, Night Moves drops Double Life - and the inside scoop’s on Decorated Youth. www.decoratedyouth.com/signature-di...

14.08.2025 17:35 πŸ‘ 0 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0
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Lew Apollo – Fool’s Gold (2025) Album Review - Scummy Water Tower Hello reader, Welcome back. I hope you've been enjoying our content this week. Today, we're going to delve into Lew Apollo. He's an Austin, Texas-based producer, songwriter, and soul artist who was br...

On Friday, August 8, Austin, Texas, based singer-songwriter Lew Apollo is releasing his latest album Fool's Gold. Check out out @alexmtheel.bsky.social's review to see what he thought of the release!

scummywatertower.com/reviews/lew-...

#newmusic #music #newalbum #Musicsky 🎧

07.08.2025 15:44 πŸ‘ 4 πŸ” 1 πŸ’¬ 0 πŸ“Œ 1
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Tasting Menu volume 1 - DECORATED YOUTH Playlist by Heather Hawke. In a streaming era where it’s not unusual for singles sometimes only being deemed β€œnew” within the week of its release, for this series I want to provide a space to slow dow...

Introducing: β€˜Tasting Menu’ a series I've started to share songs I enjoy and do so in a more β€œevergreen” format. Each song will coordinate with a flavor profile (sweet, salty, sour, bitter, umami, palate cleanser). Happy listening! www.decoratedyouth.com/tasting-menu...

06.08.2025 18:57 πŸ‘ 0 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0

Such an iconic album

17.07.2025 17:38 πŸ‘ 1 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0

Being (literally) online vs being offline were distinctly separate modes, plus the fact of getting kicked offline and having to reconnect anytime someone called the landline

14.07.2025 20:59 πŸ‘ 2 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0

Happy Turnstile release day to all who celebrate!

06.06.2025 14:23 πŸ‘ 1 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0

Knowing Chicago is the birthplace of so many (epic) indie rock bands, how long do you think it'll take for a new local band to call themselves something along the lines of "Phicago Cope" or "Cope Phicago"

08.05.2025 17:37 πŸ‘ 0 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0
Moses Sumney & Hayley Williams - I Like It I Like It [Lyric Video]
Moses Sumney & Hayley Williams - I Like It I Like It [Lyric Video] YouTube video by Moses Sumney

A collab I didn't know I wanted/needed youtu.be/d5OB461GCD8?...

08.05.2025 17:23 πŸ‘ 0 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0

An observation I've noticed the last few years is that some writers/photogs/creatives are putting their Venmo/Buy Me a Coffee accounts front and center on their websites and socials and have begun to completly remove ways to professionally contact them through email addresses/contact forms etc...

08.05.2025 15:51 πŸ‘ 0 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0

Definitely! I, too, see so much echo chamber regurgitation in the music biz these days. It's been cool to see what you've been doing with your see/saw page! Truly one of the few writer's I've seen that preaches covering indie/non-household names and actually doing so!

07.05.2025 20:47 πŸ‘ 1 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0

Makes sense, I understand that point! I feel like from my perspective (as both someone who's been running a blog and works in PR for over a decade) what happens when it's a independent artist/band (who doesn't even have a label/manager/booker) but hires a PR firm to break out of their local market?

07.05.2025 18:23 πŸ‘ 0 πŸ” 0 πŸ’¬ 1 πŸ“Œ 0

I feel like some people in the music biz seem to think "if it's local / independent" it's automaticly "cool / good" and if they have a PR agency involved it's automatically deemed "ugh"... Isn't the reason we're all in the industry to push music we like whether or not it falls into either category?

07.05.2025 16:23 πŸ‘ 0 πŸ” 0 πŸ’¬ 2 πŸ“Œ 0

Growing up in Northern Nevada there wasn't really a "local" music scene, in fact it was rare that we even got national bands to perform in the city and so I looked to the other nearest big city's "local" scenes (hi, Vegas, LA and SF)

07.05.2025 16:12 πŸ‘ 1 πŸ” 0 πŸ’¬ 1 πŸ“Œ 0
HAIM - Down to be wrong (Official Video)
HAIM - Down to be wrong (Official Video) YouTube video by HAIM

This song rules youtu.be/tkwCq_XZzbM?...

25.04.2025 19:15 πŸ‘ 0 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0
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Gonna be real with you, this feels like an advertisement for spiritual death

22.04.2025 21:26 πŸ‘ 16404 πŸ” 3641 πŸ’¬ 643 πŸ“Œ 1488

Thought I needed more coffee but turns out getting a mobile alert that an earthquake is about to strike and then it hits does the exact same thing

14.04.2025 17:20 πŸ‘ 1 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0
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β€˜We Created a Pitchfork Fest for Trans Rights’ Ekko Astral’s Liberation Weekend aims to fight eroding support for the community, even as some companies β€œdon’t want to be associated with this.”

i spoke to @jael.bsky.social about liberation weekend 2025, scheduling a "trans-forward and trans-fronted" music festival under a hostile regime, and leveraging visibility in music to move cultural needles www.vulture.com/article/libe...

09.04.2025 20:13 πŸ‘ 163 πŸ” 52 πŸ’¬ 4 πŸ“Œ 4

Have been working in music PR for nine years and for the life of me I still spell the words "physical" (when talking about physical copies) and "psychedelic" (psych rock) incorrectly... think it would be fun to lean into that and start calling them "psychedelic copies" and "physical rock" instead

07.04.2025 21:06 πŸ‘ 2 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0

constantly oscillating between "it's ok to like whatever pop culture you want" and "enjoying that garbage is a sign of a neglected mind and a malnourished soul"

01.04.2025 18:16 πŸ‘ 43 πŸ” 6 πŸ’¬ 2 πŸ“Œ 1

On the first listen of Wet Leg's new single and I feel like the new stuff may be better than their debut

01.04.2025 20:11 πŸ‘ 1 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0

So rad! Congrats!

21.03.2025 18:24 πŸ‘ 1 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0

Ohh, this looks so cool! Congrats, Annie!

14.03.2025 20:16 πŸ‘ 1 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0
Finn Wolfhard - Choose the latter (Official Music Video)
Finn Wolfhard - Choose the latter (Official Music Video) YouTube video by Finn Wolfhard

As a sucker for lo-fi, fuzzy power-pop I'm really enjoying this first solo track from Finn youtu.be/J4P4GTNIr84?...

06.03.2025 16:08 πŸ‘ 0 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0

Epic list!

04.03.2025 22:49 πŸ‘ 0 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0