You're On Mute - The Podcast

The Wild West of cannabis marketing Patient and consumer interest couldn’t be higher. Here’s how marketers can meet demand.

A lot of people more knowledgeable than me explain why #cannabismarketing is fascinating right now. And I say some things too: mmm-online.com/home/channel... #MMMnews #LarryDobrow #advertising #cannabis #marketing #creativity #KyleBarich #fredkinch @griffenthorne1 @libuf21 #AmandaDaley

Hatching Twitter In days of rapid change, we look for models and templates and tropes and archetypes that we can use as guides to help us make sense of the swirling chaos around us. The rags-to-riches-story. The “n…

Put a handful of dysfunctional guys into a room and it’s not surprising they create something that gives a megaphone to our nation’s dysfunctional tendencies. We review @nickbilton’s terrific #HatchingTwitter: wp.me/P23AlC-pf

Episode 14-Jeff King Podcast Episode · You're On Mute · February 29, 2024 · 12m

Entrepreneur and Clean Energy Executive #JeffreyKing discusses whether it Is possible to live simply curious about the future without investing it with hope or fear on episode 14 of #YoureOnMuteThePodcast: podcasts.apple.com/us/podcast/e... #cleanenergy #cleantech #future #podcast

On Fire It was baseball that brought me to Oxford, Mississippi in June of 1992, and my arrival coincided with the publication of the first issue of The Oxford American, an audacious magazine that was, and …

If you’ve ever stared at a blank computer screen trying to figure out how to write something, anything, you’ll appreciate what Larry Brown goes through in #OnFire. Our review: wp.me/P23AlC-pl @cityofoxford #LarryBrown #Mississippi

Would I Lie to You?: Some thoughts on social media — Martin Bihl Everyone has an idea about what to do with social media and the problem of disinformation. Here's one that no one will like.

I suggest a way to fix what ails #socialmedia because someone has to and anyway, it’s been a while since #internettrolls have threatened my life. www.martinbihl.com/business-thinking/social-media-advertising #socialmedia #advertising #facebook #twitter #youtube #disinformation

Episode 13-Chris Trotter Podcast Episode · You're On Mute · February 29, 2024 · 13m

Writer and teacher #ChrisTroter explores the question “Is all art derivative?” and the follow up “And is that a bad thing or a good thing?” Episode 13 of #YoureOnMuteThePodcast: podcasts.apple.com/us/podcast/e... #art #creativity #podcast

The Past and Pending: Looking at Flair.ai — Martin Bihl What happens when a copywriter starts messing with an AI-powered graphics platform? Words, mostly. But also some insight about advertising.

What happens when a copywriter starts messing with an #AI-powered graphics platform? Words, mostly. But also some insight about #advertising. www.martinbihl.com/business-thi... @Apple @FlairAI_ #ArtificialIntelligence #GraphicDesign #Creativity

Adland We begin each project with a curious cocktail of optimism and cynicism. A new brief is a fresh opportunity to do something that will not simply excite us, but will actually excite humans we will ne…

Why knowing who #ArmandoTesta, #DavidAbbot, #MauriceLevy, & #JacquesSéguéla are is as important as knowing who #BillBernbach and #ClaudeCHopkins are. We review Mark Tungate’s Adland: the-agency-review.com/adland #advertising #marketing #advertisingagencies @MarkTungate

Episode 12-Ted Johnston Podcast Episode · You're On Mute · February 29, 2024 · 14m

Why are some people artists and some people are not? #TedJohnston starts by identifying three kinds of artists and then goes from there on episode 12 of #YoureOnMuteThePodcast: podcasts.apple.com/us/podcast/e...
#artists #creativity #podcast

Brazil’s Dance with the Devil That we are fascinated by marketing should come as no shock to anyone reading here. That we are fascinated by sport may surprise a few, but not those who have dug a little deeper into our oeuvre. T…

Why review a book on when the @Olympics AND the @FIFAWorldCup hit #Brazil? Because #branding, #marketing and #advertising. Also #money, #racism, #politicalcorruption. We review @EdgeofSports’s terrific #DanceWithTheDevil: the-agency-review.com/brazil-dance...

The Madness of the Method: Why process matters — Martin Bihl You walk into a meeting with a new client or a new agency, and you’re in that honeymoon phase when everyone is attentive and polite and laughs at each other’s stupid stupid jokes. And you’re there so ...

Without #process, nothing gets done. & sometimes WITH process nothing gets done too. My thoughts: www.martinbihl.com/business-thi...

Episode 11-Zach Bruno Podcast Episode · You're On Mute · February 29, 2024 · 15m

“Is love sustainable? If so, how, if not why?” #ZachBruno starts his answer by explaining that he’s never been in love, which gives episode 11 a fascinating perspective. #YoureOnMuteThePodcast: podcasts.apple.com/us/podcast/e... #love #podcast

The Brand Edition On marketing, utility, and roles

How agencies can use their expertise WITH the expertise clients have to create real value for everyone. No, really. My thoughts at #WhyIsThisInteresting: whyisthisinteresting.substack.com/p/the-brand-... #branding #marketing #advertising @WhyInteresting

Work Wise While we like to think that in some ancient time our feet did walk in a Jerusalem of appreciation for the value of higher education, that idea, like most things, is simply the cudgel that one …

We give you 3 really good reasons for reading @garygoldsmith ‘s #WorkWise – as if his resume (@Heineken ‏, @VW, @espn, etc) wasn’t a good enough reason. Our review: the-agency-review.com/work-wise @artcenteredu ‏ @underhead1 ‏

Episode 10-Michaela Morgan Podcast Episode · You're On Mute · February 29, 2024 · 14m

Recruiter #MichaelaMorgan discusses if bad things resonate longer than good things and they do, why, on episode 10 of #YoureOnMuteThePodcast: podcasts.apple.com/us/podcast/e... #resonance #badthings #goodthings #podcast

Ralph Peer and the Making of Popular Roots Music Reviews of books about people like Ralph Peer invariably take one of two approaches. Either they assume you know the importance of the person in question, and spend their time arguing the merits of…

If you thought the #disruption the #musicindustry was going through TODAY was tricky, check out what #RalphPeer navigated. TWICE. We review #BarryMazor’s terrific #biography: the-agency-review.com/ralph-peer-r... @AcmeRadioLive @ChiReviewPress ‏

10 things to Look for in a Chief Creative Officer — Martin Bihl Nobody asked me what makes a good CCO, so here you go. Advertising agencies beware.

I wrote this essay to help an agency find a #ChiefCreativeOfficer. But it occurs to me that you could also use it to evaluate the quality of an agency you were considering joining. It couldn’t hurt: www.martinbihl.com/business-thi... #advertising #creative #advertisingagencies

Episode 09-Leah Brier Bienstock Podcast Episode · You're On Mute · February 29, 2024 · 16m

Strategist #LeahBienstock dives deep into her mentoring of younger strategists to answer the question “Is critical thinking a skill that can be taught or is it a talent?” Episode 9 of #YoureOnMuteThePodcast: podcasts.apple.com/us/podcast/e... #criticalthinking #strategy #podcast #mentoring

Programmed By Fellows with Compassionate Visions: Some Thoughts on Constitutional AI  — Martin Bihl It's no secret that AI has been generating hallucinations - but have no fear, here comes Constitutional AI which will keep an eye on what AI produces. Or will it? Or said another way, who codes the wa...

If #AI uses the internet to generate content & if there’s a lot of crazy stuff on the internet, then some of it will wind up in your copy. How do you make that not happen? www.martinbihl.com/business-thinking/constitutional-ai #artificialintelligence #constitutionalai

Ugly is Only Skin Deep <a href=" Is Only Skin-Deep: The Story of the Ads That Changed the World”> When I teach an “Intro to Advertising” class, eventually we find ourselves arguing about the greatest cam…

What the success of @DDB_Worldwide ‘s classic #ThinkSmall campaign for @VW has to do with #BabyBoomers. Maybe. We review on @imseng’s #UglyisOnlySkinDeep: the-agency-review.com/ugly-skin-deep

Episode 08-Bryan Haut

Is happiness a state of being or a memory? It LOOKS like a simple question, but if it were, we’d probably all be a lot, um, happier. Marketing expert #BryanHaut on episode 8 of #YoureOnMuteThePodcast: open.spotify.com/episode/7l19... #memory #happiness #podcast

Empire of Sin A brand is a promise that a particular product will fulfill the particular need of a particular consumer. And its strength is measured by how reliably and thoroughly it does that. Now, there are lo…

.@garykrist brings a new approach to thinking about #NewOrleans in #EmpireOfSin. We hope our review does it justice: wp.me/P23AlC-12A

Interview with Martin Bihl Martin Bihl is the Executive Creative Director of LevLane – an advertising agency in Philadelphia and has worked with national and local clients for a number of categories and in his spare time, he ru...

I wasn’t sure if I was supposed to answer ALL the questions @museaward asked me, but I certainly had opinions about all of them so….: museaward.com/winner-inter... #creativity #marketing #writing #awards @IAA_Awards

Episode 07-Nic D'Amico Podcast Episode · You're On Mute · February 29, 2024 · 16m

Is there truth in relationships or are there only perspectives? And if so, how do relationships survive? Photographer & entrepreneur #NicDamico fills you in on episode 7 of #YoureOnMuteThePodcast: podcasts.apple.com/us/podcast/e... #truth #relationships #podcast

I Wish That I Knew What I Know Now: Career advice from people more successful than me — Martin Bihl We like to think we have a master plan. We like to think life is linear. We like to think we know what we’re doing while we’re doing it.&nbsp; But we also know that pretty much none of this is true . ...

If you asked really #successful and smart people what one piece of advice they wish they’d gotten when they started, what would they say? Stop wondering, I already asked some and here’s what they told me: www.martinbihl.com/business-thi... #careeradvice #business #advertising

A Beautiful Constraint There are many ways a person who does not consider themselves creative reveals that they do not consider themselves creative. But the one that has always stymied me is this one: “I don’t want to te…

If you re even remotely engaged in #creativity, read it. We review @eatbigfish and @markcbarden's @ABConstraint wp.me/P23AlC-12h

Episode 06-Cameron Weston

Marketing expert #CameronWeston dives into what the difference is between loyalty, friendship and love on episode 6 of #YoureOnMuteThePodcast: open.spotify.com/episode/4chf... #love #loyalty #friendship

Happywork Someone once asked Woody Hayes, the old irascible Ohio State football coach, why his teams rarely passed the ball. “There are three things that can happen when you pass the ball” he allegedly said,…

A consultant tries to fix a company more screwed up than yours. Probably. We review @ChrisReimer’s #Happywork wp.me/P23AlC-10K

Pleased to Meet You, Won't You Guess My Name? — Martin Bihl My friend&nbsp; Dave Marinaccio &nbsp;likes to say that even bad advertising works better than no advertising. And he’s right, of course. For as&nbsp; Woody Allen &nbsp;famously said, 80% of success i...

With so many #media choices, it’s understandable why some brands just "show up". Don't. www.martinbihl.com/business-thi...

Episode 05-Olivia Kenney

Nature vs nurture, give and take, and the metaphor of chiseling away in relationships – Olivia Kenney talks about whether you make your life or others make it for you on episode 5 of #YoureOnMuteThePodcast: open.spotify.com/episode/7d3o... #podcast