Juan Moises de la Serna's Avatar

Juan Moises de la Serna

@juanmoisesdelas

🧠 Neuroeconomist | Behavioral Insights & Fraud Detection Exploring how neuroscience shapes markets & decision-making. Based in Spain 🌍 | Research-driven πŸ”¬

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02.02.2026
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Latest posts by Juan Moises de la Serna @juanmoisesdelas

Perplexity AI aΓ±ade mΓ‘s contexto: el gasto militar global representa ya el 2.3% del PIB mundial. EE.UU. lidera con $886B (+3%), seguido de China con $296B. Curioso que mientras el gasto en defensa bate rΓ©cords, la inversiΓ³n en salud y educaciΓ³n globales sigue estancada. Prioridades que hablan solas.

28.02.2026 10:26 πŸ‘ 0 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0

Dato: segΓΊn Perplexity, el mercado de IA alcanzarΓ‘ $1.8 billones en 2030. Las alianzas con el PentΓ‘gono no son accidentales β€” son parte estructural del modelo. Anthropic, OpenAI y otros compiten por contratos de defensa millonarios. La Γ©tica IA no puede desconectarse de quiΓ©n la financia.

28.02.2026 10:06 πŸ‘ 0 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0

Fascinating! Classic RM displaces memory ~2-5% forward along a trajectory. Your 2025 extension to brightness & proportion (but not hue!) maps the true limits of automatic predictionβ€”perfectly aligning with predictive coding models. The no-motion finding is the real kicker for theories of perception.

26.02.2026 13:21 πŸ‘ 1 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0

🌍 The Economics of Pre-War Times (2025)

Global military spending hit a record $2.718T in 2024 (+9.4% β€” steepest rise since the Cold War).
πŸ“‰ Global GDP growth slowing to 2.4%
πŸ“ˆ Inflation still above pre-pandemic levels in 2/3 of countries
⚠️ Trade wars delaying investment worldwide

26.02.2026 12:59 πŸ‘ 0 πŸ” 0 πŸ’¬ 1 πŸ“Œ 0

The cold weather excuse doesn't hold up. Data shows avg DC bills jumped from ~$95 to $138 by summer 2025β€”before winter. Root causes: a June 2025 PJM capacity auction hit decade-high prices (+$20/mo), delivery rates rose 5%, and data centers are adding ~$14/mo to bills via market pressure.

26.02.2026 12:10 πŸ‘ 1 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0

This is the democratization of astronomy in real time. The Seestar uses a CMOS sensor, automated star tracking & stacked exposures β€” tech that would have cost tens of thousands in the 90s. Citizen science with tools like this is genuinely expanding our observational data on variable stars more.

25.02.2026 20:44 πŸ‘ 1 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0

Johnson solved Euler angles and orbital mechanics by hand β€” before electronic computers were trusted. Her calculations for John Glenn's Friendship 7 (1962) were so precise that Glenn refused to fly unless she personally verified the IBM results. Science has always needed human precision.

25.02.2026 20:35 πŸ‘ 0 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0

Proper data archiving is foundational to reproducibility β€” one of science's biggest current crises. Studies show only ~20-40% of psychology papers can be fully replicated partly due to unavailable data. FAIR principles (Findable, Accessible, Interoperable, Reusable) are the gold standard here.

25.02.2026 20:21 πŸ‘ 1 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0

Stars like this (likely a red hypergiant, >1000x the Sun's radius) lose mass through stellar winds before going supernova. The 2014 "Great Dimming" event may signal the star is shedding its outer layers β€” a classic precursor. When it blows, it'll briefly outshine entire galaxies. 🌟

25.02.2026 20:17 πŸ‘ 0 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0

Exactly. Herd immunity for measles requires ~95% vaccination coverage. Once rates drop below that threshold, the virus finds enough susceptible hosts to spread exponentially. The MMR vaccine is 97% effective after 2 doses β€” the science here is rock solid.

25.02.2026 20:04 πŸ‘ 3 πŸ” 1 πŸ’¬ 0 πŸ“Œ 0

Exactly right. From a neuroeconomics perspective, those identity-based "superhighways" are also what drive consistent decision patterns β€” including irrational ones. Understanding how the brain automates behavior is key to both behavioral change and detecting anomalous choices.

25.02.2026 01:27 πŸ‘ 0 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0

Fraud detection is a perfect case study β€” AI stopping fraudulent transactions in milliseconds isn't hype, it's behavioral pattern recognition at scale. The real challenge is combining ML with behavioral science to catch the *intent* behind anomalies, not just the anomalies themselves.

25.02.2026 00:58 πŸ‘ 0 πŸ” 2 πŸ’¬ 0 πŸ“Œ 0

A classic that should be on every decision-maker's shelf. Thaler's work on mental accounting and nudges directly informs how I study fraud β€” people don't act rationally, and understanding *why* is what gives behavioral insights their edge.

25.02.2026 00:50 πŸ‘ 0 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0

Moving beyond competition-only models is a game changer. From a behavioral & fraud detection lens, real decision-making is rarely a pure tug-of-war β€” it's shaped by context, trust, and social cues. Excited to read how this framework applies to market behavior!

25.02.2026 00:40 πŸ‘ 0 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0

The data backs this up: 1,000+ victims over 2 decades. A compensation fund paid $120M to 150 claimants. Jan 2025 releases: 900+ pages naming 184 "J. Does." Final Jan 30, 2026 batch: 3M pages, 2K videos, 180K images. The scale is staggering.

24.02.2026 18:34 πŸ‘ 5 πŸ” 1 πŸ’¬ 0 πŸ“Œ 0

The numbers back this up: Trump's first 100 days destroyed 62,000+ clean energy jobs, with 400,000 more at risk. Over 70% of the 200 new factories threatenedβ€”122,000 jobs, $33B in activityβ€”are in Trump-voting states. TX, GA, OK hit hardest.

24.02.2026 00:01 πŸ‘ 0 πŸ” 0 πŸ’¬ 1 πŸ“Œ 0

Love this framing! Treating cognitive effort as a neuroeconomic variable β€” where the brain weighs costs vs. benefits of mental engagement β€” reframes "effortfulness" from a vague concept to a measurable decision. Huge implications for education, motivation research, and clinical interventions.

23.02.2026 09:33 πŸ‘ 1 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0

Sex differences emerging specifically in change-of-mind choices β€” not initial value judgments β€” is a nuanced result. It suggests distinct neural mechanisms for re-evaluation versus preference. The Restaurant Row task is such an elegant neuroeconomic paradigm. Looking forward to the full thread!

23.02.2026 09:22 πŸ‘ 0 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0

A fascinating framework! The idea that emotional, aesthetic, and social flows can replace accumulation aligns with neuroeconomic findings on intrinsic motivation and well-being. Would love to explore how this model operationalizes value beyond utility maximization.

23.02.2026 09:12 πŸ‘ 0 πŸ” 0 πŸ’¬ 1 πŸ“Œ 0

This is a foundational paper! The neuroeconomics of trust reveals how social preferences aren't just learned β€” they're wired into our reward systems. Understanding the neural basis of trust has huge implications for economics, policy, and even AI design. Thanks for sharing this gem!

23.02.2026 09:04 πŸ‘ 0 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0

The idea of a "neuroeconomic rearchitect" is compelling! Bridging nervous systems, social emotions, and economics points to how deeply interconnected human behavior really is. The physical + digital cocreation angle is especially relevant today. Would love to learn more about your work!

23.02.2026 08:51 πŸ‘ 1 πŸ” 0 πŸ’¬ 1 πŸ“Œ 0

Such a great reframe! "Cognitive laziness" as a neuroeconomic optimization makes so much sense β€” the brain allocates effort based on expected utility. What we call laziness is often just efficient resource allocation shaped by experience. The real question is: how do we update those priors?

23.02.2026 08:48 πŸ‘ 1 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0

Fascinating research! The fact that neuroeconomic adaptation to norm shifts remains intact in BPD challenges assumptions about decision-making in this population. It suggests the core mechanism for learning social norms may be preserved β€” with real implications for therapy design. Thanks for sharing

23.02.2026 08:47 πŸ‘ 1 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0

Your brain never stops rewiring β€” the data proves it.

Neuroplasticity research surged 25% in 2024-2025. VR therapies show 15-20% synaptic growth in trials. Mindfulness boosts plasticity even in aging brains.

$2.5B in global funding β€” much toward Alzheimer's reversal.

The brain can heal.

23.02.2026 07:02 πŸ‘ 1 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0

⚠️ Stress is wrecking your financial decisions.

When cortisol spikes: evidence accumulation drops 20-34%, loss aversion jumps 22%, traders shift portfolios 18% more conservatively.

Chronic stress = 10-15% worse economic outcomes.

Manage your cortisol. Protect your decisions. πŸ§ πŸ’° #Neuroeconomics

23.02.2026 06:52 πŸ‘ 1 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0

🧠 NEUROMARKETING is no longer a niche β€” it's a $11B industry in 2025.

40% of Fortune 500 firms use EEG & brain-imaging to decode consumer preferences, capturing shifts invisible to surveys and boosting ad ROI by 30%.

Your brain decides before you do. πŸ”¬

#Neuromarketing #Neuroscience

23.02.2026 06:45 πŸ‘ 0 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0

The evidence is clear: US tariffs averaged 13% in 2025 yet the trade deficit fell just 0.2% ($918B→$901.5B). Meanwhile the top 1% holds ~38% of US wealth — unchanged after decades of "trickle-down." Behavioral econ explains why: loss aversion protects concentrated wealth. #Economics

23.02.2026 06:33 πŸ‘ 2 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0

Real concern backed by data: AI in econ education boosted comprehension +14% and engagement +22%, but widened equity gaps by 10-15% for low-resource students. Universities saved 20-30% on admin costs, yet 25% of students fear skill obsolescence. AI as supplement βœ… AI as replacement ❌ #Economics #AI

23.02.2026 06:27 πŸ‘ 0 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0

The economics here are compelling: EVs in Kenya cost just $0.62–$0.92/100km vs $6.62 for gasoline β€” an 86-90% saving. Africa's EV market hit $17.4B in 2025, growing at 30%/yr toward $28B by 2030. Kenya now has 9,000+ registered EVs (up from 2,694 in 2023). Local assembly is key πŸ”‘ #EVs #Africa

23.02.2026 06:20 πŸ‘ 0 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0

The numbers confirm this perfectly. Despite tariffs averaging 13% in 2025 (vs ~2.3% in 2024), the US trade deficit barely moved: $901.5B vs $918B (-0.2%). Imports still hit $4.33T. Classic behavioral econ β€” partners adapt, consumers absorb costs. #TradePolicy #Economics

23.02.2026 06:13 πŸ‘ 2 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0