Mark Fischer

Bill Murray wants you to email him—inside Yahoo’s Super Bowl strategy Yahoo’s regional Super Bowl campaign from American Haiku includes an interactive second-screen experience and live “BillCam” with Bill Murray.

Here's a #SuperBowlLIV ad you may not see in your region. Here's the article, a gift from me to you. adage.com/article/spec...

Paging @judy-pollack.bsky.social

Why WeatherTech is taking a more ‘wild’ approach to the Super Bowl—behind its new strategy WeatherTech is taking a different direction with its Super Bowl spot this year as it tries to connect with a younger audience by highlighting the antics of four grannies.

After sitting out in 2024, WeatherTech came back with a hit #SuperBowl ad.

@shelikestoshop.bsky.social has the details

Head to our Instagram Live RIGHT NOW for an inside look behind the Coors Light “a case of the Mondays” Super Bowl ad ➡️ www.instagram.com/adage/live/1...

If you're not watching @jeaninepoggi.bsky.social and @timnudd.bsky.social chopping it up ahead of the Super Bowl, idk what you're doing ---> www.instagram.com/adage/live/1...

And last, BUT CERTAINLY NOT LEAST: @maskeroni.bsky.social

@springer66.bsky.social
@kittenmouse.bsky.social
@elizabethjmoore.bsky.social
@laurenchiardio.bsky.social
@ewanlarkin.bsky.social
@adrianneparmantier.bsky.social
@gillianfollett.bsky.social

And of course, follow @adage.com!!

We'll be giving away gift links all weekend long 🎁. In the meantime, here are some of my @adage.com friends you should be following for the #SuperBowl:

@jeaninepoggi.bsky.social
@timnudd.bsky.social
@sanchezsabrina.bsky.social
@jessicawohl.bsky.social
@parkerdelrey.bsky.social

Super Bowl 2025—unsung ad heroes who make Big Game commercials happen An animal trainer, animatronic designer and agency legal counsel are among those that Super Bowl LIX commercials couldn’t air without.

Give it up for the unsung heroes of the #SuperBowl ads, also from @parkerdelrey.bsky.social (gift link): adage.com/article/spec...

Super Bowl influencer marketing strategies—how brands are increasingly integrating creators into experiential Many brands are expanding their Super Bowl campaigns beyond just sponsored social posts this year to include experiential moments and exclusive New Orleans events.

Brands including Hellmann’s, Instacart and Abercrombie & Fitch are going beyond traditional influencer posts for the #SuperBowl. @gillianfollett.bsky.social takes you inside their strategies (gift link): adage.com/article/spec...

Super Bowl overtime commercials—what they cost and how they’re sold How brands negotiate Super Bowl overtime ad space.

If the #SuperBowl heads to overtime, you might want to read this from @parkerdelrey.bsky.social (gift link): adage.com/article/spec...

5 Super Bowl ad trends to watch Brands are avoiding controversy—but does playing it safe carry its own risks?

From a lack of a car ads to AI, AI and AI, here are 5 #SuperBowl trends to watch (gift link): adage.com/article/spec...

Super Bowl 2025 commercials and the brands buying them Tracking the latest Super Bowl commercials and teasers—which brands are buying ads and the agencies making them.

Let's start with Ad Age's #SuperBowl Ad Tracker, which includes every ad and teaser released for, as well as the agencies behind the creative (gift link): adage.com/article/spec...

patrick star from spongebob squarepants is holding a green flag and a yellow finger ALT: patrick star from spongebob squarepants is holding a green flag and a yellow finger

The #SuperBowl, aka The Biggest Night in Advertising, is just one day away! Here are some @adage.com gift article links to get all you marketers and creatives ready for the Big Game 🎁🎁🎁 (1/8)