Images show effortful pro-environmental behaviours of recycling and cycling and alternatives of an overflowing bin or driving
🌎 New paper in @commspsychol.nature.com 🌍
doi.org/10.1038/s442...
There is an urgent need to choose behaviours that mitigate climate change, but these are often more effortful. Can we increase pro-environmental motivation?
Joint w/ Luis Sebastian Contreras-Huerta & amazing international team 👇🧵