The marketing funnel is outdated. Consumers don’t move in stages—they swirl through the “Messy Middle.” Let's reframe how we think about earned media, influence, and ROI.
www.heatherjonesconsulting.com/blog/2025/3/...
#DarkSocial #MessyMiddle #MarketingTrends #PRStrategy #EarnedMedia
That was a cute head fake, #TikTok. Was it a legitimate reboot, or was it part of some greater shenanigans? In my latest blog post, I talk about how we as communicators can steel ourselves and our brands for even more of a social media scramble in 2025. www.heatherjonesconsulting.com/blog/2025/1/...
#PR people - we need to adopt more of the “riches in niches” strategies that get exposure in highly targeted groups. What’s worked for you? Think newsletters, FB groups, Reddit, podcasts, etc.
