Stories, attractors and the ecology of the mind, using Le Guin as a narrative spine and rejecting the whole nonsense of memes. A new blog post.
Apologies for the actual banner picture being replaced by company branding. I'm trying to find out what happened
thecynefin.co/the-pattern-...
09.03.2026 08:05
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The Book on the Shelf - The Cynefin Co
I have a copy of Mrs Beeton’s Book of Household Management on my shelf. It was given to my paternal grandmother, Florence Wild, in 1911 as a prize for proficiency in dressmaking (advanced grade). The ...
A blog post for International Women's Day, picking up on the Augustine/Pelagius theme using as a spine three women, my paternal Grandmother, my mother and my Grandaughter coupled with a theme of Manda Scott's Boudica and Roman novel series. thecynefin.co/the-book-on-...
08.03.2026 09:48
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Twelvetide 25:12 The Navigator's Return - The Cynefin Co
A Manifesto for Custodianship He told the story of his journey, and they listened — the Cyclops, Circe, the land of the dead. But elsewhere in the house, late into the night, a different story was bei...
From the twelvetide series on wayshaping, perdurability & narrative through the metaphor of the Estuary, ’The Navigator’s Return’, using Homer’s Odyssey as the epigram. Contains the Estuarine Manifesto; seven key propositions for understanding wayshaping
thecynefin.co/twelvetide-2...
06.03.2026 06:53
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Twelvetide 25:11 The Delta - The Cynefin Co
Emergence, Complexity and the Ever-Changing Coastline The wolves had given him the law of the pack. Bagheera had given him the hunt. Baloo had given him the words that open doors in the jungle. But wh...
’The Delta’: “Emergence in narrative is the appearance of meaning that no single story contains. A phenomenon that is easy to illustrate but surprisingly difficult to design for, and the difficulty is precisely what makes Wayshaping a practice rather than a method”
thecynefin.co/twelvetide-2...
02.03.2026 09:55
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St David’s 2026 a work in progress - The Cynefin Co
Each thing, as far as it can by its own power, strives to persevere in its being Spinoza, Ethics It’s St David’s Day, and time to provide the annual update on methods, tools, acronyms, software, and f...
Annual St David's Day update on where we are with various methods, tools, frameworks etc. thecynefin.co/st-davids-20...
01.03.2026 17:59
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Twelvetide 25:09 Skin in the Game - The Cynefin Co
Sacrifice, Consequence and the Stories That Last Call me Ishmael, because I survived to tell it, and survival is not the same as victory, nor telling the same as understanding. But the story that cost...
The metaphor of the Estuary, the post titled ’Skin in the Game’, uses Melville’s Moby Dick as the epigram. “The Wayshaper’s goal is not to provide the organisation with a better story but to increase the organisation’s own capacity for narrative sense-making”
thecynefin.co/twelvetide-2...
28.02.2026 05:49
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Twelvetide 25:08 The Brackish Zone - The Cynefin Co
Where the Interesting Work Happens I have been circling the brackish zone since Post One, and it is time to address it directly. The brackish zone is where salt water and fresh water meet in the estua...
“Organisations that rush through the brackish zone consistently arrive at new stable states that are less rich, less adaptive and less genuine than they could have been, precisely because they have not done the work that only the brackish zone makes possible.”
thecynefin.co/twelvetide-2...
27.02.2026 08:24
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Twelvetide 25:07 Storm Channels - The Cynefin Co
How Disruption Creates New Pathways The entry for Earth in the Guide had read: Mostly Harmless. Ford had always meant to go back and expand it. He had notes. He had, he was fairly sure, a great deal w...
’Storm Channels’, using Adams’s The Hitchhiker’s Guide to the Galaxy as the epigram. “In narrative terms, anti-fragility appears most clearly in two forms: the heresy that renews doctrine, and the story of failure that becomes the founding lore of future success”
thecynefin.co/twelvetide-2...
26.02.2026 07:05
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Llwybr - The Cynefin Co
My recent Twelvetide series introduced the idea of perdurability and linked it to our current work on Wayshaping. The original concept came from work by my good friends Mark James and Mushfiqa Jamalu...
An update post on the concept of wayshaping in organisations, its links to perdurability, and the Welsh word Llwybr, which means much more than 'path'. Links to an earlier post for those who want to sign up for the development of the WRASSE, which we can now get started on.
thecynefin.co/llwybr/
25.02.2026 19:13
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Twelvetide 25:06 The River Goddess & the River Pilot - The Cynefin Co
Two Modes of Custodianship The Mole once asked the Rat whether he had ever followed the river all the way to the sea. The Rat was quiet for a moment. ‘No,’ he said. ‘I know where the banks go soft in ...
'The River Goddess & the River Pilot’, 'Wind in the Willows’ as epigram. “The pilot’s orientation is to the passage within a defined time. The goddess’s is toward the system: the long-term health of the waterway itself, the conditions that make all passages possible”
thecynefin.co/twelvetide-2...
25.02.2026 08:28
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Acumen revisited - The Cynefin Co
Acumen (n): Sharpness of wit, quickness or penetration of perception, keenness of discrimination; (now esp.) the ability to make good judgements and decisions. Oxford English Dictionary Yesterday I wr...
Another post in the series of frameworks to understand the correct balance between humans and AI, this time looking at acumen both as a unique human concept and as a useful acronym. As with yesterday's post, this was informed by my visit to Ukraine just over a week ago. thecynefin.co/acumen-revis...
24.02.2026 17:33
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Twelvetide 25:05 Dredging - The Cynefin Co
The Necessary Work of Removing Obsolete Stories The cake had rotted and the dress had yellowed and the clocks had stopped, and still she called it her wedding day. There is no haunting so thorough as ...
Twelvetide series: 'Dredging’, using Dickens’s ‘Great Expectations’ as the epigram. “A zombie story is not a false story. That is what makes it difficult to address. It was true once, or at least it was a reasonable interpretation of conditions that once obtained”
thecynefin.co/twelvetide-2...
24.02.2026 07:19
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Twilight’s Last Gleaming - The Cynefin Co
Yesterday I started to revisit an old framework that predates Cynefin, one I used at our Vancouver event when we were working through the balance between AI and human decision-making. I’m still not su...
The 3S triad (sentience, sapience & salience) was introduced as part of my continued work on the role of AI/Human balance. This post also positions the importance in the context of my experiences in Ukraine (a week of teaching in Lviv) just over a week ago. thecynefin.co/twilights-la...
23.02.2026 20:32
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Twelvetide 25:03 The Salinity Index - The Cynefin Co
Measuring the Balance Between Tradition and Novelty Dandelion had told the story of El-ahrairah so many times that the does knew it by heart. But when they reached the high downs and the runs were str...
not the preservation of specific stories but the maintenance of the narrative infrastructure that allows new stories to be recognised as belonging to the same living culture. The question is never what happened? But always, what does this teach us about how to navigate?
thecynefin.co/twelvetide-2...
22.02.2026 07:13
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Twelvetide 25:02 The Salt Marsh & the Mangrove - The Cynefin Co
Resilience as Identity Through Storm He lay on the cot and slept. In the harbour, the fishermen measured the skeleton with a piece of line. Eighteen feet, nose to tail. The old man did not go down to ...
Wayshaping, perdurability & narrative through the metaphor of the Estuary, post 'The Salt Marsh & the Mangrove’, with Hemingway’s The Old Man and the Sea as the epigram. “The crisis communicator is managing the surface. The Wayshaper is attending to the substrate.”
thecynefin.co/twelvetide-2...
21.02.2026 06:01
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As an FYI, I will be in Paris from the 6th to the 14th of November for a Ring Cycle at the Paris Opera, so other than the 6th, 7th, 10th and 13th (from 1600), I'm free if anyone wants to organise something. We may do a public event, but we will then be looking for a host.
20.02.2026 08:17
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Twelvetide 25:01 Where River Meets Sea - The Cynefin Co
The Custodian, Not the Pilot He had been a man, then a woman, then something the language had no ready word for, and through all of it the same self persisted — not the self that others saw, which cha...
Any 'chief story officer's role is: "Not to compose the approved narrative, but to tend the meaning-making substrate: to keep the estuary in the condition of productive tension that allows stories to form, be tested against experience, be sedimented if they hold"
thecynefin.co/twelvetide-2...
20.02.2026 07:03
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M&A 12/12: a new journey - The Cynefin Co
The methods and principles outlined in this series represent decades of practice navigating the most difficult aspects of organisational change. From that beer at a Datasolve management event to compl...
Final post in the M&A opens up (I hope) some new pathways & opportunities. Very happy to talk with in-house teams & specialist consultants. We may create a field book. With very little amendment, it could become a generic approach to organisational change thecynefin.co/ma-12-12-a-n...
12.02.2026 05:40
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