Well...they say entrepreneurs should fall in love with the problem, not the product. www.adweek.com/brand-market...
03.03.2026 17:08
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Well...they say entrepreneurs should fall in love with the problem, not the product. www.adweek.com/brand-market...
Why talk about this today? Well, a fun story from TubeFilter that in a poll of TikTok users, 97% of them had followed a recipe they'd found on the app. How many of those recipes sucked? Hard to say. But it's probably fair to say the bad food influencers burned their cake, and ate it too.
If you mapped the level of social media influence someone has on a topic against the Dunning-Kruger Effect, you'd see their influence peaks at the same place their knowledge on the topic HITS THE FLOOR.
People who don't know how to cook are teaching people how to cook, feeding a death spiral of gross shit. Let's not be precious. It's gross.
The Alton Browns, Rachael Rays, and Gordon Ramsays of the world still have their place, but they now share it with the lady who dumps ice cream and boxed cake mix onto her hibachi grill. The result?
We can look at it across any genre in a long list of controversial topics: politics, science, religion...but it's more fun if we look at it through the lens of a less-controversial topic: FOOD INFLUENCERS.
The rise of de-influencing has only bolstered gains for people with trashy advice because the act of responding to a bad influencer only ups their relevance in the algorithm.
You want a long diatribe about food influencers? No? Too bad. Here's something I find fascinating about them.
The democratization of thought leadership through social media has destabilized the level of influence experts receive versus non-experts. 🧵⬇️
If you work in marketing, startups, or as a small business owner, let this be the single most important article you read this week. www.marketingbrew.com/stories/brea...
This is because bots are often doing real-time crawls of content when generating responses for users. They're trying to get to an answer as soon as possible, so they'll definitely err on the side of lazy and miss nuances in in-depth content. searchengineland.com/chatgpt-cita...
We're on the same page. *Most* organizations really shouldn't be looking for any future uptick in clicks and impressions. Those days are long gone. Consider goals that mitigate drops in those or shift to other metrics. searchengineland.com/retire-these...
We just launched a new product demo for our Business Intelligence dashboard. Forward us to a friend if you think they could benefit from some data-driven decision-making. In a few words: We deliver Big Data for Small Business. garvescope.com
Google has three local experiences a small business owner can optimize for using local SEO: the maps experience, the SERP local experience, and the hybrid SERP/maps experience.
New Post: The Beginner’s Guide to Local SEO (With Free Tools) garvescope.com/blog/local-s...
Small retail business owner working behind the counter. Follow this business priorities framework to rank your priorities.
New Post: A Simple Framework for Choosing Business Priorities garvescope.com/blog/busines...
Small business owner pricing handmade ceramic products. A small business owner prices handmade ceramics in a studio. Artisanal industries are on a long list of Business Intelligence use cases that can benefit immensely from smarter decision-making. What do do when you have no clear priorities at work, whether you're a founder or an employee.
New Post: Why Smart Founders Still Struggle to Set Priorities garvescope.com/blog/no-clea...
Person using a tablet to explore nearby locations, illustrating how users interact with Google Maps SEO results
New Post: Google Maps SEO: Why Most Businesses Optimize the Wrong Things garvescope.com/blog/google-...
If you have a brick-and-mortar shop, your single greatest growth channel is Google Maps. When was the last time you spent any effort optimizing for it? ahrefs.com/blog/google-...
For those who follow @bendoesit2 on TikTok, I've started to buy random TikTok Shop junk and review it. 100% always guaranteed to disappoint. explodingtopics.com/blog/find-vi...
Some new hooks for your YouTube, TikTok, and Reels videos. You're welcome. vidiq.com/blog/post/vi...
You know the other weird trend with the Super Bowl ads this year? What was the deal with so many of them using de-aging tech? www.adweek.com/brand-market...
Netflix and YouTube trying to constantly dunk on each other has been good for creators. If only so we can see YouTube's revenue numbers when they try to humble brag about being 25% larger than Netflix. Now if y'all could share some of that $60B, that'd be great. www.tubefilter.com/2026/02/05/a...
Most of these short-form video platforms are really good about testing content with near-immediacy. If your content doesn't pop off in the first day, it may grow some long-trail value but it's unlikely to unless it suddenly becomes relevant later. www.socialinsider.io/blog/how-lon...
I have mixed feelings about trendjacking. If you compare social media to music, it's the equivalent of sampling a track to create something new. That can be a cool avenue of creation and result in new things, but it can also be reductive. Like DJ Khaled. explodingtopics.com/blog/what-is...
What this article doesn't say outright (but it's the reason the article exists) is that we don't have good reporting tools on how well our brands permeate into the AI landscape. All we can do is check a long list of prompts where we hope we'd pop up and see if we do. ahrefs.com/blog/custom-...
We're talkin' NFL on TikTok, NFL on X, NFL on Reels, NFL on Bluesky, NFL on... www.cnbc.com/2026/02/06/n...
Business team discussing ideas during an informal meeting. How founders stay calm.
New Post: How Founders Stay Calm: Why Calm Doesn’t Come From Time Hacks garvescope.com/blog/how-fou...
Oh, we think business owners need this article ASAP. How many of you have a past-due invoice and a client making you crawl through the depths of hell to get paid for work you've done? quickbooks.intuit.com/r/payments/p...
Customer ordering food at a food truck counter
New Post: Reactive vs Proactive Business: The ‘Everything Is Urgent’ Trap garvescope.com/blog/reactiv...
Imagine if Apple released new, niche, single-purpose devices every year. That's pretty much what Google does the digital equivalent of. That's how we got Chrome, Gmail, Android, and the like.
