pete-bowen.com/banging-your...
08.12.2025 18:07
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My new book Profitable Google Ads is for sale on Amazon, but for the next few days it's available for free. If you want to grab a copy it's here:
www.amazon.com/dp/B0G43ZR7K9 or by searching your local Amazon for 'Profitable Google Ads'.
I consulted on an underperforming Google Ads account for a service broker. Over the years the account structure had become very complex. This complexity has a cost: pete-bowen.com/the-hidden-c...
When a someone says their leads are unqualified they might be talking about: bot spam, job seekers, ghosting, affordability, area, timing etc
Figuring out exactly what's meant by "unqualified lead" is the first step to improving lead quality. Diagnose then prescribe.
Anyone running a service business for long enough knows that some clients are impossible. I discovered an unexpected red flag: complexity. pete-bowen.com/complexity-i...
I have my kids an experience instead of presents. Some of them have kids of their own now and have adopted the same tradition so it couldn't have been that bad.
Thank you
Performance Max has been terrible for lead gen, but I ran one anyway and was surprised that it worked. Here's my write up: pete-bowen.com/can-performa...
But there’s the catch: PPC is mentally and emotionally brutal on people like this. pete-bowen.com/why-managing...
Here's irony for you: The more you care about doing a great job in PPC, the more likely you are to struggle with it as a career.
The best PPC people tend to be conscientious, detail-oriented, analytical thinkers. They are diligent and accountable. They take their work very personally.
What seems to be working for me (on Google Ads landing pages) is to use the benefits as headlines and justify / prove them with the features that produce the benefit.
Found some real weak points in my offering that would be a red flag for me if I was a buyer. Also identified a type of person who would never buy so it makes it easier to develop the marketing material.
I did this after reading your article. Helpful and sobering exercise, thank you.
I'm reminded of, a quote I saw "I only argue with my equals. All others I teach."
I no longer have the patience or opposition for arguing but I spend a lot of time teaching..
I took most of the morning of my wedding day off (checked emails over coffee) and used it to write my speech.
If you're running Google Ads for your SaaS, it's not enough to track free trial signups — you need to know which ads are actually bringing in paying users. Here's how: pete-bowen.com/google-ads-c...
Spam leads are a real problem. If you’re running Google Ads—especially Performance Max campaigns—you’re probably paying for junk leads. 2FA can stop spam but it comes with some downsides:
pete-bowen.com/reduce-conta...
I consulted on a Google Ads account for a clean room contractor. A specialist business with only a handful built every year. They were getting more than 10 000 clicks a month, but they hardly ever got a quality lead. Here's how we fixed this: pete-bowen.com/sanity-check...
I recently helped someone with an interesting Google Ads challenge. There are only about 600 exact searches per month. Phrase or broad match bring in more leads, but they don’t convert as well. Here's an approach for making the most of the available search volume. pete-bowen.com/two-campaign...
Lately, Google Ads has been unstable even for experienced PPC managers. Campaigns that were previously doing ok have issues like ads not showing for key search terms, extreme spikes in click costs, and budgets being spent erratically without corresponding results: pete-bowen.com/somethings-w...
This is for you if you’re running Google Ads and leads contact you via WhatsApp. Most clicks on the WhatsApp button don't make contact. Data here: pete-bowen.com/how-many-wha...
People need to believe 3 things before they’ll hire you:
1. That you actually understand them.
2. That you're competent.
3. That working with you won’t be a nightmare.
Most landing pages completely ignore the third. Here's how I fix this: pete-bowen.com/the-missing-...
Resident Alien
B2B advertisers often waste money on B2C leads when there are consumer versions of their products or services.
Here's how we used price in the ads to filter out B2C leads: pete-bowen.com/how-adding-p...
If you work in PPC and are anything like me, one day, you're the king of the world. The next day, Google changes something: ads don't run, clicks won't convert, and accounts get suspended.
I know work shouldn't affect my happiness but it does. Some ideas on this: pete-bowen.com/ppc-burnout-...
That'd be useful. I once beat an innocent smoke detector to death in the middle of the night because the oven was beeping.
Reddit who thought having the back button and the collapse menu button right next to each other and using almost the same icon was a good idea? Maybe I'm just old but I keep getting fooled by it.