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James Kirkham

@spoonybear

Brand Strategist. Broadcaster. Cultural critic. Public Speaker. Founder of ICONIC, Holler. Formerly Chief Business Officer Defected Records & COPA90. Ex-Global Head of Social Mobile at Leo Burnett.

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11.11.2024
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Latest posts by James Kirkham @spoonybear

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Back on your radio today 3pm-5pm. Like drive time rave.
www.loose.fm

10.03.2026 10:55 πŸ‘ 1 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0
Preview
Bric-a-Brac Data My nan had her mantlepiece, and on it was a ceramic dog, a brass bell from a car boot sale I think to do with alcohol in some way, a photo of someone nobody alive could identify even then, a decorativ...

The digital junk drawer is the truest portrait of a person because it shows what they couldn't quite throw away.
www.linkedin.com/pulse/bric-a...

06.03.2026 15:17 πŸ‘ 0 πŸ” 1 πŸ’¬ 0 πŸ“Œ 0
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The Mavens of Safe Havens In The Tipping Point, Gladwell defined the maven as the person who accumulates knowledge in order to share, not show off like in the latter era of Insta.

"The people who hold that power say nothing about it publicly, because the back room only works while nobody knows it's there."

open.substack.com/pub/thoughts...

08.03.2026 09:56 πŸ‘ 1 πŸ” 1 πŸ’¬ 0 πŸ“Œ 0
Preview
The Mavens of Safe Havens In The Tipping Point, Gladwell defined the maven as the person who accumulates knowledge in order to share, not show off like in the latter era of Insta.

"The people who hold that power say nothing about it publicly, because the back room only works while nobody knows it's there."

open.substack.com/pub/thoughts...

08.03.2026 09:56 πŸ‘ 1 πŸ” 1 πŸ’¬ 0 πŸ“Œ 0
Preview
Bric-a-Brac Data My nan had her mantlepiece, and on it was a ceramic dog, a brass bell from a car boot sale I think to do with alcohol in some way, a photo of someone nobody alive could identify even then, a decorativ...

The digital junk drawer is the truest portrait of a person because it shows what they couldn't quite throw away.
www.linkedin.com/pulse/bric-a...

06.03.2026 15:17 πŸ‘ 0 πŸ” 1 πŸ’¬ 0 πŸ“Œ 0
Preview
Bric-a-Brac Data My nan had her mantlepiece, and on it was a ceramic dog, a brass bell from a car boot sale I think to do with alcohol in some way, a photo of someone nobody alive could identify even then, a decorativ...

The most intimate thing on your phone isn't the photo you posted, it's the screenshot you never sent.

πŸͺ† Bric-a-Brac Data
🫱 Counter Service
πŸ«€ Information Shivers

www.linkedin.com/pulse/bric-a...

06.03.2026 04:43 πŸ‘ 0 πŸ” 1 πŸ’¬ 0 πŸ“Œ 0
Preview
Bric-a-Brac Data My nan had her mantlepiece, and on it was a ceramic dog, a brass bell from a car boot sale I think to do with alcohol in some way, a photo of someone nobody alive could identify even then, a decorativ...

The most intimate thing on your phone isn't the photo you posted, it's the screenshot you never sent.

πŸͺ† Bric-a-Brac Data
🫱 Counter Service
πŸ«€ Information Shivers

www.linkedin.com/pulse/bric-a...

06.03.2026 04:43 πŸ‘ 0 πŸ” 1 πŸ’¬ 0 πŸ“Œ 0
Preview
RSVP to The Fine Line: Art, Ads & Authenticity | Partiful HOUSE OF BMG Presents The Fine Line: Art, Ads & Authenticity A conversation on culture, collaboration and creative integrity In conversation with BMG artists SAMM HENSHAW | FREYA RIDINGS & represent...

Can’t wait to host this st The Cross, HOUSE OF BMG, with artists Samm Henshaw and Freya Ridings - amongst others.

Invite details below, if you’re interested do what you can to get yourself on the list.

partiful.com/e/onX3jj8K5E...

04.03.2026 12:04 πŸ‘ 0 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0
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Revenge Of Millennial Cringe: How Brands Can Grow Up With Their Fans As Millennials’ β€œcringe” era loops back into cool, brands face a harder question: not how to stay young forever, but how to stay culturally legit while their fans grow up – and a new generation wants ...

Brands should resist the temptation to choose sides or chase lost youth. Enduring brands don’t freeze their identity at peak cool, they evolve alongside their audiences www.thesubthread.com/featured/rev...

04.03.2026 10:32 πŸ‘ 0 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0
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Random Access Memory / Random Access Culture - Brands and Culture By James Kirkham The term predates Daft Punk by several decades. Random Access Memory was coined to describe a kind […]

"The twentysomething who discover Metalheadz because a Goldie sample surfaced in a FredAgain set, then fall into the Reinforced Recs back catalogue via YouTube rabbit hole is now buying jungle white labels from Discogs at three in the morning.." www.brandsnculture.com/2026/02/26/r...

26.02.2026 14:57 πŸ‘ 0 πŸ” 1 πŸ’¬ 0 πŸ“Œ 0
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Messaging sunrise Someone sent me a voice note this week that was more thoughtful than anything I'd read on social media in months. Just a mate talking through an idea for about ninety seconds obviously unpolished and ...

The group chat is the kitchen. And every important conversation has always ended up in the kitchen (although perhaps not the kitchen chats during the afters at 4am they were something completely different). www.linkedin.com/pulse/messag...

27.02.2026 11:09 πŸ‘ 0 πŸ” 1 πŸ’¬ 0 πŸ“Œ 0
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The Walkman Alliance The first time I put on a Walkman and pressed play while walking around my house as a kid on Christmas morning, I became a different person.

You soundtracked mundane moments of your little life like it was a personal cinema.
open.substack.com/pub/thoughts...

02.03.2026 17:57 πŸ‘ 0 πŸ” 1 πŸ’¬ 0 πŸ“Œ 0
Preview
The Walkman Alliance The first time I put on a Walkman and pressed play while walking around my house as a kid on Christmas morning, I became a different person.

You soundtracked mundane moments of your little life like it was a personal cinema.
open.substack.com/pub/thoughts...

02.03.2026 17:57 πŸ‘ 0 πŸ” 1 πŸ’¬ 0 πŸ“Œ 0
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Netflix Backs Out of Bid for Warner Bros., Paving Way for an Ellison Takeover

The richest man owns X.

The second and third richest men control Google.

The fourth richest man owns Facebook, Instagram, and WhatsApp.

The fifth richest man owns The Washington Post.

And now the sixth richest could soon take over both Paramount and Warner Bros.

See the problem here?

26.02.2026 23:40 πŸ‘ 38949 πŸ” 16531 πŸ’¬ 1830 πŸ“Œ 1082
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Messaging sunrise Someone sent me a voice note this week that was more thoughtful than anything I'd read on social media in months. Just a mate talking through an idea for about ninety seconds obviously unpolished and ...

The group chat is the kitchen. And every important conversation has always ended up in the kitchen (although perhaps not the kitchen chats during the afters at 4am they were something completely different). www.linkedin.com/pulse/messag...

27.02.2026 11:09 πŸ‘ 0 πŸ” 1 πŸ’¬ 0 πŸ“Œ 0
Preview
Messaging sunrise Someone sent me a voice note this week that was more thoughtful than anything I'd read on social media in months. Just a mate talking through an idea for about ninety seconds obviously unpolished and ...

πŸŒ… Messaging Sunrise
πŸ€– Prompt Shops
πŸ” Remembering Web Raiding

www.linkedin.com/pulse/messag...

27.02.2026 06:59 πŸ‘ 0 πŸ” 1 πŸ’¬ 0 πŸ“Œ 0
Preview
Messaging sunrise Someone sent me a voice note this week that was more thoughtful than anything I'd read on social media in months. Just a mate talking through an idea for about ninety seconds obviously unpolished and ...

πŸŒ… Messaging Sunrise
πŸ€– Prompt Shops
πŸ” Remembering Web Raiding

www.linkedin.com/pulse/messag...

27.02.2026 06:59 πŸ‘ 0 πŸ” 1 πŸ’¬ 0 πŸ“Œ 0
Preview
Random Access Memory / Random Access Culture - Brands and Culture By James Kirkham The term predates Daft Punk by several decades. Random Access Memory was coined to describe a kind […]

"The twentysomething who discover Metalheadz because a Goldie sample surfaced in a FredAgain set, then fall into the Reinforced Recs back catalogue via YouTube rabbit hole is now buying jungle white labels from Discogs at three in the morning.." www.brandsnculture.com/2026/02/26/r...

26.02.2026 14:57 πŸ‘ 0 πŸ” 1 πŸ’¬ 0 πŸ“Œ 0
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The dangerous myth of the dead-end arts degree Last weekend saw another attack on arts education, with creative arts degrees described as β€œdead-end”. Here, James Kirkham spells out why they are anything but

Laura Trott thinks we should stop backing arts eduction just as machines give us endless answers. Human taste, judgement, history, creativity need cherishing more than ever. My thoughts on this misguided myth in Creative Review today. www.creativereview.co.uk/the-dangerou...

26.02.2026 12:41 πŸ‘ 0 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0
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Cigarettes and QR codes The cigarette card was the original content play really where you bought the habit and the content came free. My late 80s version was Garbage Pail Kids with the tiny pink sticks of gum and I used to b...

🚬 Cigarettes and QR codes
πŸ’„ Lipgloss Intelligence
πŸ“š Longform Drift

www.linkedin.com/pulse/cigare...

20.02.2026 06:54 πŸ‘ 0 πŸ” 1 πŸ’¬ 0 πŸ“Œ 0
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The Weather feed kids We grew up with seasons of content, culture, news so you knew what was coming. These kids grow up with a four-season day and no one has taught them to dress for any of it.

A fourteen-year-old’s thumb now moves through a dance trend, an ICE raid, a skincare tutorial, a eulogy, a meme about a dog, and a fundraiser for a man who lost his house in the time it took you to read this sentence.

open.substack.com/pub/thoughts...

16.02.2026 09:47 πŸ‘ 0 πŸ” 1 πŸ’¬ 0 πŸ“Œ 0
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BBC Radio 4 - The Media Show, MTV’s legacy, the new Lucy Letby documentary on Netflix and the traditional ad agency in crisis. MTV’s pop‑culture revolution, true crime boom, winners and losers in the ad industry.

My interview on yesterdays Radio4 Media show

www.bbc.co.uk/programmes/m...

19.02.2026 07:39 πŸ‘ 0 πŸ” 1 πŸ’¬ 0 πŸ“Œ 0
Preview
Cigarettes and QR codes The cigarette card was the original content play really where you bought the habit and the content came free. My late 80s version was Garbage Pail Kids with the tiny pink sticks of gum and I used to b...

🚬 Cigarettes and QR codes
πŸ’„ Lipgloss Intelligence
πŸ“š Longform Drift

www.linkedin.com/pulse/cigare...

20.02.2026 06:54 πŸ‘ 0 πŸ” 1 πŸ’¬ 0 πŸ“Œ 0
Preview
How Nigel Farage Gets Away With It (Question Time) Podcast Episode Β· The Rest Is Politics Β· 19/02/2026 Β· 51m

A brilliant and necessary opening to this. Farage with 17 breaches of ministerial code, tax avoidance, love and links to Bannon, Epstein, plotting downfall of a PM. Everybody needs to talk about the cover up on a massive scale. podcasts.apple.com/gb/podcast/t...

19.02.2026 08:38 πŸ‘ 7 πŸ” 3 πŸ’¬ 0 πŸ“Œ 0
Preview
BBC Radio 4 - The Media Show, MTV’s legacy, the new Lucy Letby documentary on Netflix and the traditional ad agency in crisis. MTV’s pop‑culture revolution, true crime boom, winners and losers in the ad industry.

My interview on yesterdays Radio4 Media show

www.bbc.co.uk/programmes/m...

19.02.2026 07:39 πŸ‘ 0 πŸ” 1 πŸ’¬ 0 πŸ“Œ 0
Preview
The Weather feed kids We grew up with seasons of content, culture, news so you knew what was coming. These kids grow up with a four-season day and no one has taught them to dress for any of it.

A fourteen-year-old’s thumb now moves through a dance trend, an ICE raid, a skincare tutorial, a eulogy, a meme about a dog, and a fundraiser for a man who lost his house in the time it took you to read this sentence.

open.substack.com/pub/thoughts...

16.02.2026 09:47 πŸ‘ 0 πŸ” 1 πŸ’¬ 0 πŸ“Œ 0
Preview
The Weather feed kids We grew up with seasons of content, culture, news so you knew what was coming. These kids grow up with a four-season day and no one has taught them to dress for any of it.

There's a generation growing up on feeds that shift like weather. Sunny one scroll, catastrophic the next. A dance trend, then a police chase, then a skincare routine, then a funeral. No forecast or preparation just constant exposure.

open.substack.com/pub/thoughts...

15.02.2026 17:11 πŸ‘ 0 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0
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UK ad agencies undergo their biggest exodus of staff as AI threatens industry Number of employees declined by more than 14% to 24,963 last year, with fall greatest among younger workers

β€œThe old agency model is gasping for air.” My thoughts in The Guardian tonight

www.theguardian.com/media/2026/f...

13.02.2026 20:29 πŸ‘ 0 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0
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πŸ“Ό Tape Deck Algorithms
πŸ€– What's the difference between me and you
🌊 Time wasters in Hythe

www.linkedin.com/pulse/tape-d...

13.02.2026 06:50 πŸ‘ 0 πŸ” 1 πŸ’¬ 0 πŸ“Œ 0
Post image Post image

πŸ“Ό Tape Deck Algorithms
πŸ€– What's the difference between me and you
🌊 Time wasters in Hythe

www.linkedin.com/pulse/tape-d...

13.02.2026 06:50 πŸ‘ 0 πŸ” 1 πŸ’¬ 0 πŸ“Œ 0