More than half of U.S. adults use generative AI tools like ChatGPT for searches, and 87% of marketing chiefs say their board or CEO has asked them to create an AI search response strategy. Next step: unite the findings with an execution engine to optimize, like Gradial. digiday.com/media-buying...
A new generation of content operations leaders will emerge to adapt workflows and content strategy, modernize localization and taxonomy, guide subject matter experts, and transform professional content creators into modular content architects. www.forrester.com/blogs/forres... @kathleenwpierce #CMO
Agents Are Transforming the Marketer’s Role: For CMOs, the greater challenge is not adopting new tools but reshaping the teams, partners, and structures around them, ensuring that agentic AI becomes a source of scale, not fragmentation. www.bcg.com/publications... #contentops #marketing #CMO
CMT firms don’t need a sweeping overhaul to begin content operations modernization: they need three to five focused, high-impact use cases that deliver measurable results and clear KPIs. Prove impact early, create visible wins, and then scale the model. www.linkedin.com/pulse/where-... #AIAgents
Why new technologies don’t transform incumbent monoliths, but do transform buyer orgs: New ways of working are endemic to products like #Gradial and accelerate monolithic workflows for practitioners. hbr.org/2026/02/why-... #design #contentops #monoliths #CRM #figma
CMOs must rethink ownership, integration, and how to stay in control. A hybrid approach can help, with some technology taken in-house (though potentially operated by an agency), while other technology could be outsourced. www.bain.com/insights/wha... #AI #tech #marketing #ops
Orchestration: In this piece, I break down why tech, communications, and media CMOs must unify their stack, workflows, and teams, and how orchestrated web and campaign operations become the backbone of measurable growth. www.linkedin.com/pulse/scalin... #content #automation #marketing
AI is forcing marketing to move toward modular, governed content systems. For CMOs and CIOs, the shift is treating content as shared infrastructure, enabling speed, scale, and control at the same time. www.linkedin.com/pulse/conten... #content #contentops #metadata #marketing
What CMOs Should Ask About an Agency’s Operating Model: Composability isn’t a threat to operating models; it’s what enables agencies to scale, evolve, and meet rising client expectations. www.linkedin.com/pulse/what-c... #contentops #AI #composable #content
Target Corp with technology at the center: Making store visits and digital interaction “easier and more welcoming”; “accelerating technology” to remove friction; and “strengthening the team by building future-ready skills.” www.fastcompany.com/91485274/tar... #retail #content #CX
This: "AI is no longer a feature. It’s infrastructure. The debate phase is over. The execution phase has begun." "Marketing must evolve from storytelling alone to system design. From messaging to orchestration." www.thedrum.com/opinion/what... via @thedrum #content #ops #marketing
AI is now a new layer in how marketing operates. That means rethinking how stacks are built, customer journeys shaped and teams create value. Like it or not, marketing is becoming the leading change agent for organizations. The rewards and challenges are enormous. martech.org/five-ways-ai... #AI
The challenge is to design AI-enabled systems that preserve space for human choice. This requires deliberately retaining moments for reflection, decision-making, and exploration. The question is: Will we cede agency to machines, or will we design for human authorship? hbr.org/2025/12/ai-i... #AI
In 2026, the opportunity is to connect what already exists into a system that compounds value instead of duplicating effort. That’s what “strategic content orchestration” really means and why it’s the evolution from simple “content operations." contentmarketinginstitute.com/strategy-pla... #content
First-person, qual and quant: Right out of the gate, buyers want to know how your product will make their jobs easier, proving that you understand their industry and its challenges. If you can’t immediately articulate that, your buyers will move on. www.mediapost.com/publications... #industry
ARR plus: Value follows impact. Companies that can demonstrate real productivity gains for customers and operational leverage for themselves will earn premium valuations. www.businessinsider.com/software-arr... via @businessinsider #value #ARR #AI
This technology is @Gradial, and solves the challenges noted in the article: “Why approved web pages still don’t go live and how AI bridges the gap.” martech.org/why-approved... #ai #contentops #workflow #publishing @GeneDeLibero
The United States of fraud: The case for branding, customer service, personalization, and knowing what is purely transactional and what requires human touch. www.businessinsider.com/shoplifting-... via @businessinsider #retail #brand #martech #AI
Teneo Vision 2026: "Leaders today are using AI to redesign their operating model; not just to move faster, but to make sure the business is relevant and resilient five years from now." www.teneo.com/vision2026 #AI #opmodel #effectiveness #program #ROI
Content Ops: The next chapter is about scale, experimentation and structural shifts that help marketing teams grow in ways that were not possible in the pre-AI era. Differentiation comes from using AI to expand the range of what marketing can attempt. www.cmswire.com/digital-mark... #contentops
Branding: How Levi’s sells Americana to the world. “Our brand is actually bigger than our business right now. Our job is to get our fair share.” www.fastcompany.com/91448585/lev... #brand #mshare #content #geo #exports
IP inflection point: Disney on Thursday announced an agreement to bring its characters to OpenAI’s short-form video platform. Videos made with Sora will be available to stream on Disney+. Disney also said it would buy a $1 billion stake in OpenAI. www.nytimes.com/2025/12/11/b... #IP #media #tech
Future: SCAD just launched an AI major: “Our assumptions are that AI will create new domains in product development, design, story, and ethically focused systems. Our major is designed to develop the skills and practices that we see emerging in those fields.” www.fastcompany.com/91430743/sca...
Building Trust at the Digital Front Door: "When governments make digital access intuitive and reliable, residents respond. They choose digital not because they have to, but because it works best." www.linkedin.com/pulse/buildi... #tech #PS #UX #mobilefirst #content #personalization #privacy
Forrester: "A new generation of content operations leaders will emerge to adapt workflows and content strategy, modernize localization and taxonomy, guide subject matter experts, and transform professional content creators into modular content architects." www.forrester.com/blogs/forres...
The rise of AI slop in marketing: In an age of endless content, relevance is not earned by simply publishing more. Personalization only works if your content operations tools have QA, accessibility, and brand checks built in, enabling both speed and quality. www.fastcompany.com/91446432/the...
I joined Gradial from Accenture Song because I saw a technology capable of transforming how content operations teams and enterprise marketing as a whole could execute with speed, quality, and scale. Today, we announced our $35M Series B. www.gradial.com/blog/series-...
The key to high-performing teams isn’t more talent or perfect leaders: Success is about creating conditions where people can thrive together and collaboration, trust, and shared purpose matter more than individual stardom. www.fastcompany.com/91442722/hig... #growth #work #trust #teams #leaders
Forrester: A Big Bang reshapes agencies into Algorithms of Record, customizing instructions for how, when, and where to execute on behalf of a brand. The algorithm of record integrates the agency’s marketing OS, proprietary data, and client IP. www.forrester.com/blogs/a-big-... #ai #data
EU clears Omnicom-IPG $26bn deal: The decision allows the two U.S.-based holding companies to proceed with the deal and create the world's largest advertising agency group, commanding an estimated $26bn in annual revenues. www.campaignlive.com/article/eu-c... via @CampaignUs #agency #media #creative
