Mariya Delano

Screenshot of a thread with three posts from Mariya Delano as seen on Mastodon. First post has 8 replies, 374 shares, 414 likes. Second post has 1 replies, 40 shares, 92 likes. Third post has 2 replies, 57 shares, 96 likes.

You do not need an algorithm for social media to work.

These screenshots are from a recent thread that I posted to Mastodon - a federated social media platform with no algorithm whatsoever. Posts get shared only through users following, replying to, and resharing them.

Marketing to Feel Alive Why love matters in business.

Best marketing approach? Love.

Think of the first time you touched the sleek metal of a MacBook or heard the soulful cry of a rock song.

Recall how you felt – the tingling of your toes, the soft ringing of your heart.

Do you feel it? A part of your soul just came to life for the very first time.

A large part of the #marketing SaaS and tool/software economy is based on marketers generally paying for things they think they need, but really don't.

#seo

"AI" is a catch-all term for any algorithm I can't explain

Apply It Yourself: you can encourage your biggest fans even further by promoting their content, featuring them on your own marketing channels, inviting them to an ambassador program, or hiring them for official collaborations.

Results: my content about SparkToro got 32,616 views and 590 engagements; brought 3x as many directly attributable conversions as SparkToro's webinars; and increased sessions on several product pages by 162-397%.

Solution: SparkToro invested into encouraging their biggest fans, which led fans like me (Mariya Delano) to promote SparkToro and create fan content about their product.

Problem: Despite their large pubic presence and great top-of-funnel traffic, SparkToro have struggled to articulate the value of their product, educate users on how to use their software, or improve conversions to their paid plans.

Here's the TLDR on our case study:
- Background: SparkToro is a B2B SaaS company that makes audience research software, whose team includes two high-profile marketing influencers.

SparkToro Case Study: Increasing Product Usage and Educating Customers through Fan-Driven Content ��... SparkToro saw a significant lift in product awareness, usage, and qualified traffic thanks to content created by a single fan who was neither affiliated with the company nor financially incentivized...

I've finally put together my full love story with SparkToro, the content I've made about them, and all of my shoutouts about their software and their team. 💜 💛 💙

If you're wondered why I like this software so much... this is your answer.

kalynamarketing.com/blog/sparkto...

SparkToro & Followerwonk Joint Twitter Analysis: 19.42% of Active Accounts Are Fake or Spam - SparkT... TL;DR - From May 13-15, 2022, SparkToro and Followerwonk conducted a rigorous, joint analysis of five datasets including a variety of active (i.e.

Reminds me of this old study from SparkToro https://sparktoro.com/blog/sparktoro-followerwonk-joint-twitter-analysis-19-42-of-active-accounts-are-fake-or-spam

I need to find better ways to discover accounts to follow. I’ve added 6+ feeds but still feel like I see the same accounts I already follow 🥲

Proof that I make funny faces - a collage of six photos of a white woman with brown hair in a black blazer and navy blue top speaking on stage, making funny facial expressions and poses.

If any new marketing people are joining – hi, I'm a B2B tech marketer.

I run an agency; specialize in content, organic growth, audience research, and earned media. I also write really emotional pieces that are still somehow about marketing (supposedly). And I make funny faces, a lot.

*furiously checks timelines across bluesky, Threads, and Mastodon to see who's joined today*

oh my god. why do we keep proving that whole "truth is stranger than fiction" cliche. we can stop now. GET US OFF THIS RIDE

Why we should set higher standards for content production If we want our traffic to convert to sales or higher brand awareness, we must improve our content past “good enough.” Here’s why.

If we want our traffic to convert to sales or higher brand awareness, we must improve our content past “good enough.” Here’s why.

My new piece for Search Engine Land goes deeper into what I mean + practical frameworks for how to improve your content quality. 🧐

A tale of two snippets: What link attribution in SGE tells us about search More on the latest UI changes in SGE and how this new feature fits into the evolution of search engine results.

“Are Google’s AI-generated summaries in their Search Generative Experience (SGE) interface unfairly stealing clicks from the website publishers who originally created those answers?”

My first piece for Search Engine Land is live!

Thoughts on SEO, marketing, content, & SERP design

Please support striking workers in the way they’ve asked for. Instead of a viewer boycott, which they haven’t asked for, can you commit to donating to the strike fund, which they have? Maybe an amount equal to what you pay for streaming each month, for even one of the streamers, if not all?

Spotify screenshot of a show called Attention Deficit Marketing Disorder (or ADMD) by Mariya Delano.

Hi friends!

I launched a podcast yesterday. It’s an accompanying show to my newsletter, “Attention Deficit Marketing Disorder” (or ADMD).

The first episode is about Meta’s Threads and the loneliness that social media can cause for all of us.

Find it on Substack, Apple Podcasts, and Spotify!

I really don’t know what is gonna happen with Threads. It feels stagnated, which is a very strange thing to say of a brand new social media platform. But because everyone just kind of ported their existing Twitter habits and a lot of their preexisting following… that platform doesn’t FEEL new

I do wonder how much having a presence on brutally algo-driven places like Facebook, Insta, and new Twitter actually *is* helping 99% of creators get noticed nowadays, vs just tricking us into *thinking* it’s helping.

I can tell y’all that I am coming back to Bluesky for the memes.

This place has the best memes out of any Twitter alternatives and I’m on most of them at this point 😅

Lmao these people have always cracked me up on other socials too. They were SO BAD on TikTok

[joins an app made by the king of dogshit apps] i can’t believe this app is dogshit

I feel the struggle. Never leave the sims unpaused 😱

About - Attention Deficit Marketing Disorder A marketing newsletter that talks about love, joy, grief, and fear. We'll cover practical concepts in marketing work by looking at the emotions around them. Click to read Attention Deficit Marketing D...

Woot woot my marketing newsletter got a rebrand and a fancy new domain name.

If you’re curious why Rand Fishkin, Rian van der Merwe, and marketers from OpenView, Stripe, Growclass, and many more praise my sappy essays on content:

https://www.admdnewsletter.com/about

I said this a year ago elsewhere, but I’ll say it again here: It's impossible to overstate how much the big tech CEOs & VCs are being radicalized within their bubble. The level of paranoia & contrived victimization is off the charts, and they increasingly only consume media that they have funded.

On the Birth of a New Internet Watching the old web die a painful death as something new is being born from the ashes.

I want to tell you a story about how I, a marketer with a small social media following, accidentally blew up Mastodon with some war reporting. And what the internet might look like on the other side of dying legacy social media.

https://admd.substack.com/p/on-the-birth-of-a-new-internet