just Jarno's Avatar

just Jarno

@jarnovandriel

A structured data fanboy who enjoys http://wikidata.org/wiki/Q1129653 Want to have a chat? Just schedule a call: https://calendly.com/jarnovandriel

548
Followers
176
Following
66
Posts
30.10.2023
Joined
Posts Following

Latest posts by just Jarno @jarnovandriel

Turning websites in fully functioning knowledge graphs - without needing a stacks of diverse devs, or going broke on tokens.

Now this seems promising!

03.03.2026 15:02 πŸ‘ 1 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0
Preview
Does Structured Data Markup influence EEAT? - The Invisible Graph Yes, Structured Data Markup = E-E-A-T fairy dust, or so the popular answer goes. Complete nonsense, because magic does not compute! The real story is...

Oh, and if you want na interesting piece of markup to test your tool on, have it check this page: invisiblegraph.com/semantic-sto...

10.08.2025 16:08 πŸ‘ 1 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0
Preview
SEO Schema Visualizer - Chrome Web Store Visualize JSON-LD schema markup at the click of a button

I'm always willing to help out. Although @simoncox.com, you might want to have a chat with Ziggy Shtrosberg - www.linkedin.com/in/ziggyshtr...

He created a cool plugin (SEO Schema Visualizer) you might want to cooperate on: chromewebstore.google.com/detail/seo-s...

10.08.2025 16:06 πŸ‘ 2 πŸ” 0 πŸ’¬ 2 πŸ“Œ 0
How Structured Data & Schema Work for AI Search with Jarno van Driel
How Structured Data & Schema Work for AI Search with Jarno van Driel YouTube video by Candour Agency

@jlwchambers.bsky.social from @withcandour.co.uk and I had a marvelous chat about SEO, Structured Data, and the evolution of the WWW (Jack's an end-boss host 🍻).

2 dudes hanging out, talking about tons of cool but also some heavy stuff, and ending with people.

www.youtube.com/watch?v=x3oI...

05.08.2025 14:30 πŸ‘ 12 πŸ” 4 πŸ’¬ 0 πŸ“Œ 1
Preview
The hollow universe The year is 2237. The universe is quiet. The worlds we used to visit are still there, but no one comes. They don’t know why. They don’t know what they did wrong.

What if the universe gave you everything you wanted…
…so perfectly you never had to go anywhere again?

The Hollow Universe is a story about convenience, control, and the slow death of discovery.

www.jonoalderson.com/misc/the-hol...

19.07.2025 21:14 πŸ‘ 11 πŸ” 3 πŸ’¬ 2 πŸ“Œ 0

So far, the future of Knowledge Graphs and structured data looks great, though the majority of these developments do NOT seem to involve any on-page markup (as we've grown accustomed to).

Something really spectacular needs to happen to keep the future of on-page markup alive.

2/2

09.07.2025 11:03 πŸ‘ 5 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0

Sounds awesome in theory, but:
- The main people behind schema.org have left Google
- Bing hasn't updated its guidelines in a decade
- Google is actively reducing the amount of markup it supports
- The only schema.org developments are around eCommerce; otherwise, the vocabulary has grown stale.

1/2

09.07.2025 10:59 πŸ‘ 6 πŸ” 1 πŸ’¬ 1 πŸ“Œ 0
Post image

Too bad about the errors though.

08.07.2025 20:13 πŸ‘ 2 πŸ” 0 πŸ’¬ 1 πŸ“Œ 0

Cool, great to see you there.

24.06.2025 14:15 πŸ‘ 1 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0
Preview
Digital Olympus Event | Sep 11, 2025 | Amsterdam, Netherlands A digital marketing conference in Amsterdam for top marketers ready to rethink old patterns. Join for strategies, learning and networking!

I can't wait to attend the Digital Olympus Event in Amsterdam on September 11. Last year's edition was truly memorable, and this year's edition has a great line-up once again. Will I see you there too?

digitalolympus.net/digital-olym...

24.06.2025 12:10 πŸ‘ 2 πŸ” 0 πŸ’¬ 0 πŸ“Œ 1
Post image

Google Search snippets with stock level colors πŸš₯ www.seroundtable.com/google-searc...

#google #googleuserinterface #googlemerchantcenter #googleshopping

12.06.2025 11:21 πŸ‘ 2 πŸ” 1 πŸ’¬ 0 πŸ“Œ 0
Preview
Adding markup support for loyalty programs Β |Β  Google Search Central Blog Β |Β  Google for Developers

Google adds support for Loyalty Program structured data markup!

Yet another step closer to achieving parity between the schema.org vocabulary and Google Merchant Center specifications.

developers.google.com/search/blog/...

10.06.2025 14:15 πŸ‘ 3 πŸ” 1 πŸ’¬ 0 πŸ“Œ 0

Congrats! Have fun.

05.06.2025 16:00 πŸ‘ 1 πŸ” 0 πŸ’¬ 1 πŸ“Œ 0
Post image

"... whether they asked for it, is a different story πŸ˜…..."

I can relate to that sentiment. I expressed my sentiments about that during Friends of Search with this slide. πŸ˜‡

20.05.2025 19:08 πŸ‘ 3 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0
Preview
Introducing NLWeb: Bringing conversational interfaces directly to the web - Source

Are we looking at the future of how we interact with the web?

Conversational web interfaces that allow people to achieve their goals, while websites stay in control of the information that's being served - without going broke in the process.

The possibilities...

news.microsoft.com/source/featu...

20.05.2025 14:26 πŸ‘ 3 πŸ” 1 πŸ’¬ 1 πŸ“Œ 0

HPcamp '25

17.05.2025 16:38 πŸ‘ 0 πŸ” 0 πŸ’¬ 1 πŸ“Œ 0

I always feel sorry for the folks doing the colonoscopy, seems like a shitty job (and yes, I shared that insight with them when I had mine).

23.04.2025 20:04 πŸ‘ 0 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0

There's a lot it could do but doesn't because every line of additional code comes at a cost for them.

And because of what is possible, many continuously make the mistake of over evaluating what it Google actually does.

If only it did a bit more of what it could...

16.04.2025 14:11 πŸ‘ 1 πŸ” 0 πŸ’¬ 1 πŸ“Œ 0
Post image

The April 2025 edition of #BrightonSEO took place earlier this week in Brighton. If you weren’t able to attend β€” or if you did but couldn’t catch all the presentations β€” here are some of the published decks for you to check out πŸ‘€ hub.seofomo.co/surveys/best...

13.04.2025 16:38 πŸ‘ 15 πŸ” 9 πŸ’¬ 0 πŸ“Œ 0

Thank you for saying that @yordan-dimitrov.com

13.04.2025 11:45 πŸ‘ 1 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0

I have to say, I saw your talk, and once again was blown away by the energy you were putting out. If I had a hat, I would have taken it of for you.

13.04.2025 00:42 πŸ‘ 4 πŸ” 0 πŸ’¬ 1 πŸ“Œ 0

It's a truly great piece. I'm happy you decided to save it.

I miss your thought inducing publications.

27.03.2025 22:22 πŸ‘ 1 πŸ” 0 πŸ’¬ 1 πŸ“Œ 0

Thanks @hellemans.me, although I don't think the message comes quite across without the slide about "Out of context keyword stuffing" leading up to it. 😁

14.03.2025 12:16 πŸ‘ 3 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0
Bart Simpson writing "LLMs aren't using schema" on a chalk board

Bart Simpson writing "LLMs aren't using schema" on a chalk board

Not like _that_, anyway.

25.02.2025 20:49 πŸ‘ 11 πŸ” 1 πŸ’¬ 3 πŸ“Œ 0

So should we infer that email = pure evil? 🫣

25.02.2025 11:59 πŸ‘ 1 πŸ” 0 πŸ’¬ 1 πŸ“Œ 0

I'd probably be creating devices for disabled people (prostheses, modifying wheelchairs, etc). Would be a marvelous reason to dust off my engineer's diploma.

18.02.2025 01:33 πŸ‘ 7 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0
Post image

Less than 2 weeks to go until Dave Ojeda, @crystalontheweb.bsky.social & @jarnovandriel.bsky.social join @patrickhathaway.bsky.social to discuss structured data in the age of AI.

Sign up for this free webinar here: sitebulb.com/resources/guid...

14.02.2025 10:40 πŸ‘ 2 πŸ” 3 πŸ’¬ 0 πŸ“Œ 0

Cool thing is though, LLMs have started offering us the UX the semantic web was missing (thus making things like agents possible) while also letting everybody query and infer information without having to be a database engineer.

Just watch some of the demos @kidehen.bsky.social has been sharing.

07.02.2025 12:20 πŸ‘ 1 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0

For anybody interested in the application of LLMs in combination with semantic metadata, they should follow @kidehen.bsky.social. He's been posting all kinds of eye-opening demos for a very long time already.

07.02.2025 12:02 πŸ‘ 3 πŸ” 1 πŸ’¬ 0 πŸ“Œ 0
Post image

Should be a good webinar on the Google exploit that @markwilliamscook.com found, register at omt.tips/exploit-webinar Today at 16:00 GMT.

06.02.2025 13:31 πŸ‘ 11 πŸ” 6 πŸ’¬ 1 πŸ“Œ 0