The latest edition of our Six Americas segmentation is out today! We find that the group of people Alarmed about climate change have grown more than any other audience since 2015. Read more:
The research found that leading with the fact that there’s too much carbon dioxide pollution in the air is more effective compared to economic or technical framing. 72% of people in the US and UK agree excess carbon dioxide in the atmosphere is a problem: potentialenergycoalition.org/finding-a-co...
In partnership with @co2bc.bsky.social we conducted a large-scale assessment across the US and UK to learn what people currently think about carbon dioxide removal and what narratives improve understanding.
The world is changing and people's concerns are shifting along with it. For those of us working on climate change, we need to adapt how we talk about the issue. This report from @pe-coalition.bsky.social recommends 5 adjustments to make in 2026. potentialenergycoalition.org/wp-content/u...
We’re also proud to be working on a major study on new climate narratives that can accelerate impact for the next ten years, so we’ll have new insights to share in the coming months!
Consider this a snapshot of what we know today, and an invitation to help shape what we learn next. Read the report here: potentialenergycoalition.org/2026-climate...
We’ve pulled our most consistent insights into a new guide. Five Simple Shifts for Climate Communication in 2026 provides specific guidance on how to evolve the climate narrative in a way that reaches a broader audience and minimizes the possibility of polarization.
NEW: Our latest Climate Change in the American Mind: Beliefs and Attitudes report is now out. Do most Americans:
- worry about climate change?
- know climate change is mostly human-caused?
- hear regularly about climate change in the media?
Find out in the report:
Americans deserve transparent information about how climate change impacts them so they can make informed decisions and protect their financial security: www.nytimes.com/2025/12/05/o...
@nytopinion.nytimes.com
Our CEO, John Marshall, wrote in @nytimes.com why this matters. We need to shift how we are thinking and talking about climate change from a moral issue to something that has material impacts today on our pocketbooks and the things we care about.
Last month, climate-risk scores for flood, wildfire, heat, and air quality disappeared from Zillow listings. For millions of homebuyers, that data wasn’t just nice to have. It was how families understood the real risks behind the biggest financial decision of their lives.
And check out our report, The Return on Responsibility, for more insights on business climate messaging: potentialenergycoalition.org/the-business...
What do some consumers think ESG stands for? Eggs, sausages, and grits.
Will Howard, our Head of Advisory Services, spoke with @morningbrew.bsky.social on our research on how businesses can improve their climate messaging, including using plain language like the phrase responsible business.
Our Head of Advisory Services, Will Howard, shares with @fastcompany.com insights from our new report, The Cheaper, Better Choice: Messaging clean energy in a cost-of-living crisis.
www.fastcompany.com/91440180/how...
The clean energy brand is better than we think, and it’s easy to strengthen it further if we’re disciplined about emphasizing the right attributes. Specifically, positioning clean energy as the cheaper, better choice because it’s local, an unlimited resource, and a proven technology.
And make sure to subscribe to our That’s Interesting newsletter to stay updated on our latest knowledge and insights on how people think about climate change and how to talk about climate solutions: potentialenergycoalition.org/newsletter/
Check out our new report, The Cheaper, Better Choice, to learn more: potentialenergycoalition.org/the-cheaper-...
That’s Interesting: the national cost-of-living conversation isn’t a problem for clean energy. It’s an opportunity. Our research found most Americans already believe that clean energy costs the same or less than energy from fossil fuels.
Subscribe to That’s Interesting Newsletter for our latest research and data on how people think about climate change and what messaging strategies actually move the needle on building support for climate solutions: potentialenergycoalition.org/newsletter/
Our CEO, John Marshall, will be speaking at TEDxBoston Planet Action on Saturday, November 15 at MIT Kresge Auditorium to share what the data shows on how we should rebrand climate change.
Register to attend for free here: luma.com/ideas-in-action
We need a massive shift in how we talk about climate change to drive demand for solutions and make it an everyday issue that connects with people.
Looking for guidance on how to talk about climate change in this moment? Our CEO, John Marshall, joined @ayanaeliza.bsky.social on her WHAT IF WE GET IT RIGHT podcast to discuss what the data shows on how to be an effective climate communicator.
Tune in here: podcasts.apple.com/us/podcast/c...
Public support for carbon removal is strong.
New research shared by @co2bc.bsky.social + @pe-coalition.bsky.social finds:
🔹66% of people in the UK + US back government action on CDR
🔹64% view companies more favorably if they invest in CDR
Our CEO John Marshall shared at Axios House how linking the insurance crisis and climate change could make it easier for the public to understand the dangers of climate change because it highlights how it is impacting people's lives and wallets today: www.axios.com/2025/09/23/d...
Polls show 80% of Americans living in high-risk zones have become highly concerned about insurance costs.
If you’re interested in attending, use the discount code TISPKR25 to save 10% on your GreenFin registration. Learn more: buff.ly/zo958Bc.
Our Head of Insights and Advisory Services, Will Howard, will be speaking at @trellisgroup.bsky.social's #GreenFin on October 28 in San Jose. He’ll be presenting our research on best practices for how businesses should be talking about climate change.
On Possibly we’re always thinking about the most effective way to talk about climate change. What words resonate with people? And what makes people tune us out?
So we turned to @pe-coalition.bsky.social, a marketing firm for planet earth, for some tips
thepublicsradio.org/possibly-pod...
Our CEO, John Marshall, spoke with @jefftheyoung.bsky.social at @newsweek.com on how the data shows greenhushing could be bad for business: www.newsweek.com/why-corporat...
