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Alex Duff

@duffofbrentford

Author of Smart Money (Brentford FC), Le Fric (Tour de France) & Football's Secret Trade (Player transfers).

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13.11.2024
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Latest posts by Alex Duff @duffofbrentford

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Watch it back via this link (from about halfway through):

www.youtube.com/live/SSBw-lY...

07.03.2026 17:36 πŸ‘ 0 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0
Preview
SSAC26 Day2: Main Stage - Bill James Room - Ballroom West YouTube video by 42 Analytics

About halfway through:

www.youtube.com/live/SSBw-lY...

07.03.2026 17:34 πŸ‘ 1 πŸ” 0 πŸ’¬ 1 πŸ“Œ 0

Yep. It was live streamed and you should be able to watch it back

07.03.2026 17:27 πŸ‘ 0 πŸ” 0 πŸ’¬ 1 πŸ“Œ 0

More Matthew Benham:

-Thomas Frank's legacy at Brentford was Danish friendly & open culture

-It appears there are cultural issues at Tottenham

-English football culture has traditionally been unfriendly and closed

07.03.2026 17:19 πŸ‘ 1 πŸ” 0 πŸ’¬ 1 πŸ“Œ 0

Biggest surprise / shock for me:

We passed on signing Eze for Β£4 million in 2019.

07.03.2026 17:11 πŸ‘ 1 πŸ” 0 πŸ’¬ 1 πŸ“Œ 0

More Matthew Benham at #SSAC26

-Creating shooting opportunities (and squandering them) is under-rated

-Bryan Mbeumo's stats at aged 19 were 'meh' and signed on scouting

-Coaches set to make team selection and in-game decisions based on AI modelling

#dataanalytics

07.03.2026 17:08 πŸ‘ 0 πŸ” 0 πŸ’¬ 1 πŸ“Œ 0

Matthew Benham headlines at #SSAC26

-Brentford had 20% chance of relegation at start of season

-Didn't seriously consider hiring anyone other than Keith Andrews

-Players still get bonuses for set piece goals (including kick-off goals)

-Brentford passed on signing Eze for Β£4 million in 2019

07.03.2026 16:57 πŸ‘ 1 πŸ” 0 πŸ’¬ 1 πŸ“Œ 0
Preview
SSAC26 Day2: Main Stage - Bill James Room - Ballroom West YouTube video by 42 Analytics

Starting soon - live stream here:

www.youtube.com/live/SSBw-lY...

07.03.2026 15:55 πŸ‘ 1 πŸ” 0 πŸ’¬ 1 πŸ“Œ 0
Men in Blazers Presents: How Smart Data Turned a Small Club Into A Premier League Threat (Live Podcast) | MIT Sloan Sports Analytics Conference

Next Saturday. Brentford owner Matthew Benham. Live podcast with Men in Blazers. At Sloan Sports Analytics conference. 🍿🍿🍿

www.sloansportsconference.com/event/men-in...

28.02.2026 08:37 πŸ‘ 2 πŸ” 0 πŸ’¬ 1 πŸ“Œ 0

I also found The Observer's take quite puzzling. 😳

23.02.2026 16:40 πŸ‘ 1 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0
Preview
North Korea: world’s most secretive nation lands in spotlight at Women’s Asian Cup | Samantha Lewis The world’s No 9-ranked team, who have been largely absent from international competitions for over a decade, is reaping the benefits of state-sponsored investment

the Women's Asian Cup is less than a week away, and one of the most fascinating storylines this year is the return of North Korea to the international stage.

here's my story about an unlikely powerhouse of women's football over at @theguardian.com.

www.theguardian.com/sport/2026/f...

23.02.2026 05:52 πŸ‘ 30 πŸ” 11 πŸ’¬ 1 πŸ“Œ 2
Preview
Mikel Arteta admits Arsenal could not handle Brentford’s set-piece β€˜chaos’ Mikel Arteta admitted that Arsenal weren’t ruthless enough to beat a physical Brentford team as they struggled to handle their opponents’ set-piece β€˜chaos’

Set piece scholars since 2015. πŸ‘¨πŸΌβ€πŸŽ“

www.theguardian.com/football/202...

13.02.2026 10:03 πŸ‘ 0 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0
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Under the lights at Brentford.

Another top shift by the defense. 🫑

12.02.2026 22:50 πŸ‘ 1 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0
Bruce Springsteen - Streets Of Minneapolis (Official Audio)
Bruce Springsteen - Streets Of Minneapolis (Official Audio) YouTube video by Bruce Springsteen

I wrote this song on Saturday, recorded it yesterday and released it to you today in response to the state terror being visited on the city of Minneapolis. It’s dedicated to the people of Minneapolis, our innocent immigrant neighbors and in memory of Alex Pretti and Renee Good.

Stay free

28.01.2026 17:02 πŸ‘ 97507 πŸ” 40894 πŸ’¬ 4301 πŸ“Œ 5365
BILLY BRAGG - CITY OF HEROES
BILLY BRAGG - CITY OF HEROES YouTube video by Billy Bragg

I wrote this yesterday about the hero city of Minneapolis

www.youtube.com/watch?v=IKOW...

26.01.2026 22:42 πŸ‘ 5872 πŸ” 2411 πŸ’¬ 204 πŸ“Œ 399
Ben Ryan | How Brentford FC Builds High Performance Through Data
Ben Ryan | How Brentford FC Builds High Performance Through Data YouTube video by Performance People

Worth a listen: one of the most candid interviews about how Brentford operate.

From 25 minutes in.

Ben Ryan's back story with Fiji also remarkable.

So you could just listen to it all.

m.youtube.com/watch?v=K1Wg...

21.01.2026 20:29 πŸ‘ 2 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0
Preview
Grand Β£30m gamble on the Tour to reboot British cycling Hopes are high that costly start of both men’s and women’s races in UK can reap dividends

The Tour’s back, but at a higher cost than ever before…

observer.co.uk/news/sport/a...

18.01.2026 01:28 πŸ‘ 6 πŸ” 3 πŸ’¬ 0 πŸ“Œ 0
Preview
Brazil’s Bolsonaro finds novel way to reduce 27-year sentence: reading books Former president convicted for coup plot to take advantage of law that knocks four days off jail term for each book read

Cannot wait for the Bolsonaro book club discussion about 'Defeito de Cor'

www.theguardian.com/world/2026/j...

16.01.2026 16:13 πŸ‘ 1 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0

I would guess the Β£65 million includes ASO's fee plus public costs including policing, road closures etc.

ASO may hoover up some private sponsorship deals, provided they don't clash with their primary sponsors.

16.01.2026 15:55 πŸ‘ 1 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0

For sure. I am guessing hosting fees + sponsorship + hospitality + merch could bring in an extra €25 million for the men's race.

And they can probably add €15 million, maybe more, for the women's race.

16.01.2026 14:53 πŸ‘ 0 πŸ” 0 πŸ’¬ 1 πŸ“Œ 0
AMAURY SPORT ORGANISATION (Entreprises) - Data INPI

You can see ASO's accounts for free via link below. (You used to have to pay for them but now just need to register.)

data.inpi.fr/entreprises/...

16.01.2026 13:26 πŸ‘ 0 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0

Interestingly, ASO staff receive bonuses partly based on length of employment.

This means Yann Le Moenner (CEO since 2008) will likely get bumper bonus based on loyalty and profits.

So not much incentive for ASO to change the status quo unless there is s serious moment of reckoning.

16.01.2026 13:26 πŸ‘ 1 πŸ” 0 πŸ’¬ 1 πŸ“Œ 0

I agree with Richard Plugge cycling is in a downward spiral (even if some team budgets are rising)

-Cycling races does not easily fit social media age

-No big global stars or compelling rivalries

-No consolidated strategy or marketing plan*

*save for the anodyne Netflix series

16.01.2026 13:26 πŸ‘ 1 πŸ” 0 πŸ’¬ 1 πŸ“Œ 0

Some likely reasons:

-ASO own the TDF, the sport's golden goose and barely share revenue with teams

-Long term income streams from France TV and sponsors

-Fewer doping controversies

-They remain small & nimble and can adapt or discontinue money-losing parts of business

16.01.2026 13:26 πŸ‘ 0 πŸ” 0 πŸ’¬ 1 πŸ“Œ 0

For the first time in a while, I looked at ASO's accounts - they are in as strong a position financially as they have ever been.

-Group's profit rising exponentially for 5+ years.

-In 2024, record €131 million profit

(€90 million of which converted into dividend for the Amaury family.)

16.01.2026 13:26 πŸ‘ 0 πŸ” 0 πŸ’¬ 1 πŸ“Œ 0

The Tour de France owner Amaury Sport Organisation (ASO) is posting very strong financial results even as cycling is in a 'downward cycle'

Short thread🧡

16.01.2026 13:26 πŸ‘ 3 πŸ” 2 πŸ’¬ 1 πŸ“Œ 1
Preview
Why Brentford are having such an incredible season We analyse the Bees' success this season and how continuity in the dugout has taken them to another level

5 months later..the reverse ferret.

www.premierleague.com/en/news/4537...

14.01.2026 17:30 πŸ‘ 1 πŸ” 1 πŸ’¬ 0 πŸ“Œ 0

I've lost count. 😳

But yes that sounds right.

Cycling 2020 (Wouter Vandenhaute)
World Series Cycling (Jonathan Price)
Velon (joint venture by teams)
One Cycling (Saudi Arabia)

On paper, and over coffee, the idea always looks great.

13.01.2026 07:17 πŸ‘ 4 πŸ” 1 πŸ’¬ 1 πŸ“Œ 0
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Brentford in highest mid-season league placing in 88 years. πŸ‘€

Back then leading Arsenal by 3 points, before imploding and finishing sixth.

Daily Mirror: Jan. 2 1938

09.01.2026 11:00 πŸ‘ 2 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0
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Brentford has not fired a head coach since Marinus Dijkhuizen in 2015.

Since then UK has jettisoned four prime ministers, the European Union and more than 100 Premier League coaches.

05.01.2026 12:48 πŸ‘ 9 πŸ” 4 πŸ’¬ 0 πŸ“Œ 0