Today we talk about tiny inventions that changed our world.
Like the bread clip.
The coffee sleeve.
And that little arrow on your car’s fuel gauge.
“Small Wonders”
Under The Influence
11:30am
CBC Radio
Today we tell stories about the small inventions that changed our lives.
Like that tiny arrow on your fuel gauge.
“Small Wonders”
Today on Under The Influence
11:30am
CBC Radio
Remember those funny Polaroid commercials starring James Garner and Mariette Hartley?
They were so convincing as a couple, people thought they were married in real life.
SGEM Xtra podcast with author @terryoinfluence.bsky.social discussing his book, Against the Grain, is now available.
podcasts.apple.com/ca/podcast/t... @cbcradiocanada.bsky.social @casinoshiftmd.bsky.social
Love this:
Today we celebrate companies that go the extra inch.
11:30am
CBC Radio
#podcast
Funny and smart.
Did you know VW makes sausages?
Rolls Royce makes honey.
Ford makes hot sauce.
Lexus is in the restaurant business.
And some cars are named after foods.
It’s true.
11:30am
CBC Radio
#podcast
There are so many small ways to add personality to a brand.
A difficult subject.
Such a smart solution:
Love this ad:
Catalogues have been around since the mid-1800s.
Many have disappeared over the years (Eaton’s).
But they are making a comeback.
And did you know the J. Peterman catalogue is co-owned by actor John O’Hurley (Seinfeld)?
11:30am
CBC Radio
#podcast
Here’s to World Radio Day.
Jingles are catchy little ditties.
But some jingles also taught you how to use the product.
They were rhythmic instruction manuals.
11:30am
CBC Radio
#podcast
Remember sitcom theme songs that sung the show’s premise every week?
Like the Beverly Hillbillies?
And Gilligan’s Island?
There’s a category of ad jingles like that.
They weren’t just catchy, they taught you how to use the product.
11:30am
Under The Influence
CBC Radio
youtu.be/lBUMw3t6rIQ
The Oxford University Press chose “Rage Bait” as phrase of the year.
Today, we look at “Rage Marketing.”
Ad campaigns designed to make you angry.
Like the controversial Sydney Sweeney jeans/genes ads.
Under The Influence
11:30am
CBC Radio
The Oxford University Press chose “Rage Bait” as the phrase of the year.
Today, we look at “Rage Marketing.”
Ad campaigns designed to make you angry.
Including a story where an actor faked her own death in a stunt that enraged the public.
Under The Influence
11:30am
CBC Radio
When a car commercial made fun of student orchestras, a youth orchestra responded with a powerful video heard around the world.
When an American company insulted Newfoundland, the province responded.
“Clapback Advertising”
Under The Influence
11:30am
CBC Radio + podcast
Newfoundland took offence to a VRBO commercial.
The mayor of Moosejaw had something to say to Skip the Dishes.
And a youth orchestra was insulted by an Infinity car ad.
All of them issued response ads.
“Clapback Advertising” - today on Under The Influence.
11:30am
CBC Radio
Lately, advertisers have been creating fake ads, fake stores and even fake mistakes.
One actor faked her own death as a stunt.
Find out why - on Under The Influence.
11:30am
CBC Radio
(Podcast subscribers get extended version)
Under The Influence returns today.
Topic: Newsjacking.
When an advertiser hijacks a new story to get attention.
Like when SpecSavers created a hilarious ad about the Best Picture screwup at the Oscars.
11:30am
CBC Radio + podcast
Under The Influence returns for the 2026 season today.
The topic: Newsjacking.
That’s when advertisers hijack news stories to create controversial ads.
Like the ladder company that newsjacked the Louvre heist.
Tune in at 11:30am
CBC Radio One
Under The Influence returns tomorrow at 11:30am on CBC Radio One.
Under The Influence returns January 8.
Got an Under The Influence fan in the house?
Need a last minute Xmas gift idea? 🎄
My latest book is in your favourite book store - and the audio book is available, too.
This young man is my late father-in-law. He fought in WW2, never spoke about it, had shrapnel in his body for the rest of his life, and couldn’t sleep through thunderstorms.
Remembering him today.
Hello Halifax!
Looking forward to talking about my new book tonight as part of the Afterwords book festival.
7pm at the Bus Stop Theatre.
Thank you for such a fun evening, Moncton.
Enjoyed meeting everyone. Hat tip to Kim Wilson & Tire Shack Brewing!
See you next time.
So glad to be back in beautiful PEI.
I’ll be talking about my new book tonight at the Florence Simmons Performance Hall.
7pm.
Come by and say hello.
