Greg Piechota

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Subscription growth trends to watch in 2025 Subscriptions remain a vital revenue stream for most media companies, but the landscape is rapidly shifting. In response, publisher strategies also need

Subscription growth is slowing. So, how are successful publishers addressing this challenge?

To find out, I spoke to four industry experts - @kevglobal.bsky.social @magazinediaries.com @g-piechota.bsky.social and Madeleine White - to uncover 5 key trends. ⬇️

digitalcontentnext.org/blog/2025/02...

The future of news subscriptions offers room to grow During the INMA Subscription Masters Webinar series on Wednesday, INMA's Researcher-in-Residence Greg Piechota gave attendees an overview of the state of news subscriptions worldwide, including detail...

Bundling adds value for subscribers and can assist with retention, INMA Readers First Initiative Lead @g-piechota.bsky.social said during a recent Webinar.

Subscriptions Town Hall Push past the myth of a subscriptions ceiling with the power of news brands, big news coverage, and personalisation to pursue growth

Highlights of #INMA #Subscriptons Town Hall on Dec 4: Tor Jacobsen of @schibsted.bsky.social reflects on 15 years of digital subscription growth in Norway, the country where the highest proportion of people pay for online news. FREE registration: www.inma.org/modules/even...

Subscriptions Town Hall Push past the myth of a subscriptions ceiling with the power of news brands, big news coverage, and personalisation to pursue growth

Highlights of #INMA #Subscriptions Town Hall on Dec 4: Katrice Hardy of @dallasnews.bsky.social and @clionamooney.bsky.social of @irishtimes.bsky.social discuss the role of newsrooms and data in the subscription model. FREE registration: www.inma.org/modules/even...

Subscriptions Town Hall Push past the myth of a subscriptions ceiling with the power of news brands, big news coverage, and personalisation to pursue growth

Highlights of #INMA #Subscriptions Town Hall on Dec 4: David Edelman of Harvard Business School gives a keynote interview on the 5 promises of personalisation based on his new book "Personalized". FREE registration: www.inma.org/modules/even...

Subscriptions Town Hall Push past the myth of a subscriptions ceiling with the power of news brands, big news coverage, and personalisation to pursue growth

You're all invited to the FREE livestream of #INMA #Subscriptions Town Hall on Wed, Dec 4, from 10am to 12:30pm ET. We’ll distill insights from 2024's major news events and explore what's next for news subs in 2025 www.inma.org/modules/even...