Dan Taylor

Nah all about rankings for random niche keywords and not splitting out the brand innit.

The query space is now infinite. What that means for how brands build authority, earn selection by AI systems, and rethink search strategy. via @taylordanrw.bsky.social

Pokemon turns 30 today, which makes me feel... Old. But the profound effect that the world's biggest media franchise has had on shaping many things is remarkable.

Here's my take on how it's affected travel and tourism: www.linkedin.com/pulse/pok%25...

#Pokemon #Tourism

I'll take this, another term alongside Edge SEO:

The Infinite Tail: How AI has rewritten the rules of search discovery - SALT.agency® For a considerable time, searching online was a relatively straightforward exercise. Users would either rely on a short, memorable phrase, known as the “short

The Infinite Tail

salt.agency/blog/the-inf...

Happy New Year, everyone!I had a thought over the Christmas break, and it's niggling away in my brain... And now I need to test a theory. If y'all have 5 minutes, please could you DM me your disavow files? No matter how old they are...

Learn how to overcome Magento’s common SEO challenges and build a fast, structured, and AI-ready ecommerce store. via @taylordanrw.bsky.social

The User Journey Isn’t Linear Anymore: It’s Always On Decision-making is no longer linear, and AI has exposed how fluid the customer journey really is.

The User Journey Isn’t Linear Anymore: It’s Always On.

Decision-making is no longer linear, and AI has exposed how fluid the customer journey really is.

www.searchenginejournal.com/the-user-jou...

#SEO #Marketing #DigitalMarketing #AI

The New Rules of AI-Led International Search Discovery Please answer as many, or a couple, of the five questions below as you can. I'd love if you could answer them all.

If you’ve seen content or brands gain visibility without “ranking” in the traditional sense, I’d love your perspective.

docs.google.com/forms/d/e/1F...

The aim is to capture real, experience-led insight from people actually working with:

<> AI answers and retrieval systems

<> Non-Google engines like Baidu, Yandex, Naver, privacy-first search (SwissCows), and local portals

<> International or multi-market search challenges

I’m working on a collaborative flagship article for International Search News on how AI is changing search discovery globally, especially outside a Google-centric view.

The next phase of competition is about who controls the interface through which people ask questions, explore ideas, and make decisions. That interface might look like a browser today. Tomorrow it might be an AI assistant, an operating system feature, or something embedded into every app you use.

I’m planning my 2026 talks, webinars, and podcasts — so here it is: I’m open to speaking opportunities 🎤

If you know a conference, meetup, or podcast I should speak at, tag them! 🙌

#SEO #SEOspeaker #DigitalMarketing #AI #MarketingEvents

Google Doppl: How AI Try-Ons Could Redefine Fashion Discovery - SALT.agency® When Google launches something new through its Labs division, it often signals a bigger shift. The latest example is Google Doppl, an experimental app that

Google Doppl

salt.agency/blog/google-...

#SEO #Google #AI #Doppl #Fashion

Google’s UK Monopoly Just Got a Reality Check (Candence #112) Hello everyone! The BBC has reported on a major development that could reshape the way search works in the UK. The Competition and Markets Authority (CMA) has formally designated Google’s search busin...

Google is being challenged in the UK, and search could be changing shape... In a "fair" way.

#SEO #Google

www.linkedin.com/pulse/google...

EU wants key sectors to use made-in-Europe AI The EU on Wednesday told European businesses in critical sectors to ramp up their uptake of artificial intelligence and pushed for the bloc to cut its dependence on foreign AI

EU wants key sectors to use made-in-Europe AI

www.phelpscountyfocus.com/article_e737...

#AI #EU #Europe

Optimising for Agentic Commerce Protocol - A Technical Guide for SEOs - SALT.agency® The way people discover and buy products online is shifting.

Optimising for Agentic Commerce Protocol – A Technical Guide for SEOs

salt.agency/blog/agentic...

#SEO #AgenticSEO #ACP #ChatGPT #AI

Optimising for Agentic Commerce Protocol - A Technical Guide for SEOs - SALT.agency® The way people discover and buy products online is shifting.

Optimising for Agentic Commerce Protocol – A Technical Guide for SEOs

salt.agency/blog/agentic...

#SEO

Does schema help you surface more in Google's AI Mode? - SALT.agency® There has been a lot of discussion in the SEO community about whether Schema markup influences visibility in Google’s AI Mode.

Does schema help you surface more in Google’s AI Mode?

salt.agency/blog/schema-...

#SEO #AI #AIMode #Google

🎉🎉🎉

Last night, SALT won the Best SEO Campaign (Large) category at the UK Agency Awards for our work with Swaledale Butchers®, challenging major UK retailers for some quite punchy search queries!

Thank you Shelley!

Google’s latest AI tests hint at a future where discovery is interactive, immersive, and data-driven. via @taylordanrw.bsky.social

#Google

Defining GEO and drawing lines against SEO (Cadence #105) Adjacent Practices in Different Spaces Are SEO an GEO the same? No. SEO (Search Engine Optimization) and GEO (Generative Engine Optimization) are not the same thing.

Defining GEO and drawing lines against SEO (Cadence #105)

www.linkedin.com/pulse/defini...

#SEO

Very disappointed sigh.

WONDERFUL

That has to go down as the shortest-lived SEO hack in history.

Spamming ChatGPT shared conversation links, and pointing links at them/doing your best to get them indexed by Google so you show up on page one IS NOT an advanced strategy.

If your SEO agency/consultant is doing this, run.

Google Search Central APAC 2025: Everything From Day 2 The second day at SCL was packed with breaking news about the Google Trends API launch and insights about links, Schema, and the use of AI imagery.

Google Search Central APAC 2025: Everything From Day 2

www.searchenginejournal.com/google-searc...

#SEO
#SearchCentralLive
#DeepDive2025
#SEOCommunity
#LiveFromBangkok
#scldd25

Folks attending the Google Search Central Live, Deep Dive Asia Pacific in Bangkok.

I'm already here! Reach out if you fancy grabbing a coffee, lunch, walk around Bangkok and sampling street food!

Is It Time To Remove Focus From Average Position In GSC? Google’s evolving results pages call for a shift from average position to more precise, feature-based performance metrics. via @taylordanrw.bsky.social

Google’s evolving results pages call for a shift from average position to more precise, feature-based performance metrics. via @taylordanrw.bsky.social

Interesting approach to 503 your search agency website, right before launching a rebrand.