Most SEOs are committing a marketing cardinal sin. The sycophancy of agreement.
AI systems and social algorithms reward sameness.
Search surfaces are, ironically, one of the last bastions that show different sides. Google will often support the overarching sentiment, then quietly add a but.
Great new article by Despina Gavoyannis at @ahrefs.bsky.social that separates fact from fiction about “chunking” as an AI/SEO tactic
ahrefs.com/blog/seo-chu...
The implementation of the SEO audit recommendations
SEO isn’t a dark art. It’s not rocket science. It’s not some mysterious force that only special people can understand.
It’s a set of best practices for making your website visible to search engines and helpful to users. That’s it.
They can still be crawled right? Unless it is "noindex, nofollow". But yeah, I would advise against this set up
NEW 5-Minute Whiteboard: sparktoro.com/blog/traffic...
Traffic down. Revenue up? -- it's one of the biggest marketing stories the last few years, and it's happening more. If your KPIs/managers/clients are demanding you focus on traffic (and you're not CPC-ad-dependent), you should be fighting back.
Blue Monday is a piece of crap pseudo science originally part of a travel company's press release to sell holidays.
Can we all try to avoid rewarding marketeers, using this term, which tries to sell goods by parasiting on the back of real mental health campaigns.
"Click here" - Perhaps the most universally despised internal linking text. It provides zero context about the destination page and offers no value to users or search engines.
For charity communicators, it's time to look beyond social media.
In this new article for @charitycomms.bsky.social I explain how to get the right balance in your comms mix, in light of controversies surrounding X and Meta.
I'd love to hear your thoughts!
www.charitycomms.org.uk/its-time-to-...
SEO for Brand Recognition & Visibility - I expect that this becomes a key SEO area that's finally taken into consideration.
I've created a new #LearningSEO section with the best guides about it and I'd love to share your tips about it too! Just reply with it & I'll include w/ a link to your site.
Check which pages on your website people actually VISIT from search, not just what ranks. Rankings mean nothing if nobody clicks.
If you want to try one thing differently in 2025, consider how you can improve the implementation of your SEO recommendations. Establish the implementation gap between your recommendations and what is doable, and I promise you, it’ll provide new ways to improve your work https://buff.ly/4501uk7
