Ian Booth [SEO]

Free JavaScript SEO Training Course | Sitebulb This free training, delivered by Sam Torres and Tory Gray, will cover the understanding, investigation, and auditing of JavaScript for SEO.

Has your technical #SEO team taken our JavaScript SEO course yet? It's free & on-demand: sitebulb.com/javascript-seo...

Huge thanks to @womenintechseo.bsky.social & @sam.thegray.co @tory.thegray.co for partnering with us on this initiative.

What can SEOs learn from smelly farts on a Monday?

* it's fine not having results for internal searches
* empty search results pages should return 404
* you can also just block internal search from indexing with robots.txt or noindex

Researched Google's New AI Mode So You Don't Have To 🚀

Evaluated hundreds of AI Mode outputs across user intents & here's what you NEED to know:

🔍 It's genuinely AI-powered - the same query "cheap flights" produced seemingly endless variations of output text ranging from 370 to 449 words!

How it fits together @johnmu.com

Little tip - You can compare crawls of staging to a live website by using 'URL Mapping' in crawl comparison.

Equivalent URLs are then compared against each other to identify changes and issues between the crawls.

(More in out tutorial here - www.screamingfrog.co.uk/seo-spider/t...)

Seeking metaphor This is how we learn. An apple is a lot like an orange, but you can eat the skin and it's not as sweet. If you know what an orange is, you're most of the way to understanding an apple. But the indoctrination of school pushes us to be literal. When people talk about apples and oranges, good students imagine that they're talking about apples and oranges.

Seeking metaphor

This is how we learn. An apple is a lot like an orange, but you can eat the skin and it's not as sweet. If you know what an orange is, you're most of the way to understanding an apple. But the indoctrination of school pushes us to be literal. When people talk about apples and…

Mark and Shelley on the screen

Mark Williams-Cook: AI Overviews & The Impact On search – #IMHO @markwilliamscook.com

interviewed by Shelley Walsh @shelleywalsh.bsky.social

Watch it and subscribe to Shelley's YouTube channel!

www.youtube.com/watch?v=YYS-...

Creating Unique Content That Ranks in the Age of AI Creating Unique Content That Ranks in the Age of AI

Generative AI has made content creation easy, but the web is flooded with low-quality content.

How do we cut through and create better content... Uniqueness. Originality. Information Gain.

Read more here:

www.wolfgangdigital.com/blog/creatin...

#seo #ContentMarketing #DigitalMarketing

Holy cow a lot happened this week.
Just sent out Marie's Notes and Search News You Can Use

Creating Unique Content That Ranks in the Age of AI Creating Unique Content That Ranks in the Age of AI

Generative AI has made content creation easy, but the web is flooded with low-quality content.

How do we cut through and create better content... Uniqueness. Originality. Information Gain.

Read more here:

www.wolfgangdigital.com/blog/creatin...

#seo #ContentMarketing #DigitalMarketing

Google's srsltid= parameter: What it means for SEO and attribution Is Google misattributing organic search traffic to Shopping? Learn why the new srsltid= parameter in organic listings has stirred controversy.

Currently analyzing a site where most organic URLs contain the srsltid= parameter in Google's results (context in the link below), which is also seemingly causing ChatGPT to link to srsltid= URLs as well 😅

searchengineland.com/google-srslt...

Systems and Methods for Improving the Ranking of News Articles The SEO Patent Podcast · Episode

If anyone wants a nice quick audio breakdown with this patent, we covered it on the SEO Patent Podcast a few weeks ago open.spotify.com/episode/7K4e...

Just read this Costco exchange. Fabulous!

Now's a particularly good time to donate to Internet Archive & your favorite DEI groups. ❤️

Screenshot of classifier output

I fine-tuned a DistilBERT model based on 4.8M real queries which can now accurately predict the rq_semantic_query_class of any search term. 😍

It's free to use at rqpredictor.streamlit.app

Big news. Looks like manual actions have been applied in Europe for site reputation abuse (at least for coupons). Laura Chiocciora provided some information on X this morning, and I just checked a number of sites I had documented. Yep, all seeing big drops starting yesterday into today. Deindexed.

‘Kneecap’ Getting Irish Re-Release Following BAFTA Nomination Success (EXCLUSIVE) Wildcard Distribution is hoping to capitalise on Kneecap's BAFTA and — hopefully — Oscar success by re-releasing the hit biopic in Irish cinemas

Missed Kneecap in the cinema first time round? Lucky you - it's coming back! 🔥 variety.com/2025/film/gl...

Google has partnered with The Associated Press to gain real-time access to its content for Gemini www.seroundtable.com/google-partn...

Screenshot of SEOFOMO

Find our latest article in @aleyda.bsky.social 's #SEOFOMO and then explain it to your clients😄
Thanks to Koozai's Kelly-Anne for writing it!
#seo

In April of 2020, right in the thick of COVID's first onslaught, Naomi Wolf was getting pelters from me and others for saying that non-5G Belfast had the “calm” of the 1970s.

(This despite Belfast *having* 5G and the 70s not being the calmest of times for Belfast).

It was really... something.

SEO for Brand Recognition and Visibility: Why is So Important & How to Start?

Learn about SEO for Branding Recognition and Visibility from my latest Crawling Mondays with guests: @mordyoberstein.bsky.social and @gfiorelli1.bsky.social - watch now: www.youtube.com/watch?v=bqvV...

English speakers that accept the pronunciation of names like Anaïs and Thibault because they know that despite using a similar alphabet they're French language names but can't grasp the same logic for Irish language names like Siobhán or Eoghan or Caoilfhionn are the worst type of willful eejits.

Wikipedia is the last major, visible platform for facts that they can’t buy. The attacks are going to be merciless.

Art should be funded like science. To properly fund art, you fund failure. Funding failure will give you occasional excellence. Creating any art with the aim of it being popular enough to make money, will give you consistent mediocrity. Arists need funding to play and fail because that's the process

RP if you agree.

a little girl with blonde hair is making a funny face with her mouth open . ALT: a little girl with blonde hair is making a funny face with her mouth open .

It's done. I'm out! It's all getting a bit too weird now, I think.

And yes, this is the official account 🤝

We’ll be using #LateLateToyShow for all of our content tonight 🎅

You can watch the show worldwide on @rteplayer.bsky.social 👇

NEW research: sparktoro.com/blog/new-res...

We looked at:
- 332 million searches
- Over 21 months
- From ~130K mobile & desktop, Google searchers

And published:
- 13 charts & graphs
- including data on many never-before-answered Qs about how people use Google

Here's a little sample 👇