Peter Erni

🤯 Old marketing models fail:
Linear funnels, too complex, sales > relationships, not built for digital.
🌐 Enter the Marketing Dartboard Model: structured, scalable, AI-ready. Already in use at Suva, WWF & more.
Funnel = dead or misunderstood?

This is going to be amazing! 😇

I can’t stop laughing and I guess the Chinese, too.

That’s a huge turnaround!
#DigitalMarketing

Autsch ... #Migros plant wohl ihren nächsten #Shitstorm? Werbung für Alkohol; mutig, zu mutig oder ... ?

Wow ... I couldn't agree more!
#SocialMediaMarketing #ReceptionMarketing

Let's wait and see. And as #TikTok (and the world) just learned in the last few months: we can be well off with and without the US.

The topic is just as complex as it is relevant! Current systems for #ContentModeration and #FactChecking have been inadequate and often too heavily influenced by their "funders." But where is the journey headed now?

Marketing Funnel Diamond by Peter Erni

Ever heard of the 💎#MarketingDiamond? Me neither. 🤣 But it emerged from expert talks on modern marketing success. It blends the 4 "R’s" (Business, Audience, Contextual & Channel Relevance) with the classic funnel. Thoughts?

Eine erfreuliche Entwicklung.
Wer die #Etoro noch nicht nutzt, unbedingt mal testen!
etoro.tw/3K6BxGh

How to Avoid US-Based Digital Services—and Why You Might Want To Amid growing concerns over Big Tech firms aligning with Trump administration policies, people are starting to move their digital lives to services based overseas. Here's what you need to know.

Amid growing concerns over Big Tech firms aligning with Trump administration policies, people are starting to move their digital lives to services based overseas. Here's what you need to know.

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#BlueskyTipp #BlueskyBasics #Lists

No more words needed (sorry for mine). 😅

Viel Glück 😅

Let's get rolling!
go.bsky.app/V4NL3sp

Digital 2025: Global Overview Report — DataReportal – Global Digital Insights The complete guide to how the world uses the internet, social media, mobile devices, and ecommerce in 2025. 630+ pages of rich data, insights, and analysis.

Für alle Number Crunchers da draussen, der Digital Report 2025 ist erschienen. 650 Seiten mit Zahlen und Trends. Die Länder Reports dürften demnächst folgen. Happy crunching everybody 🍪

datareportal.com/reports/digi...

Anthropic adds web search to its Claude chatbot Anthropic’s AI-powered chatbot, Claude, can now search the web — a capability that had long eluded it. Web search is available now in preview for paid Claude users in the U.S., Anthropic said on its blog, with support for free users and additional…

Anthropic adds web search to its Claude chatbot

Graphic Reception Marketing

Is #R𝗲𝗰𝗲𝗽𝘁𝗶𝗼𝗻M𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 the next marketing disruption as it builds on 𝗯𝗶𝗴 𝗱𝗮𝘁𝗮, 𝗮𝗹𝗴𝗼𝗿𝗶𝘁𝗵𝗺𝘀, and 𝗔𝗜?
Join our online session hosted by Advatera!

📅 26 March 2025, 1.00 pm – 2.00 pm
📢 Speaker: Peter Erni, CEO, Author, and Lecturer
🌄 Book your slot: www.advatera.com/en/events/is...

Peter Erni is an entrepreneur and expert in strategic content and social media marketing.

I'm an entrepreneur and expert in strategic #ContentMarketing and #SocialMediaPerformanceMarketing. I'm teaching at HWZ, ZHAW, BFH, and HSLU and I have published a case study on the marketing disruption Digital #ReceptionMarketing in Essentials of Modern Marketing by Prof. #PhilipKotler.

B&H Team: jung, dynamisch, innovativ

BECOMING IS BETTER THAN BEING
Bei B&H findest du Expert:innen für #ReceptionMarketing, strategisches #ContentMarketing und #SocialMediaPerformanceMarketing. Wir unterstützen und beraten von der Strategie über die Konzeption bis hin zur Umsetzung. 💛