Hollie Berman

The latest viral choreography craze? Line dancing It has moved from honky-tonks to urban bars

Line dancing is no longer the preserve of far-flung cowboys: in nyc there is a gathering happening almost every night. How did it go from “dorky” to “sexy”? I headed down to a Western bar in Brooklyn to find out, for @economist.com 🤠

How magicians stay relevant in the age of AI As TikTok dulls the world’s sense of wonder, conjurors are adapting

Technology has dulled our sense of wonder. That is a troubling prospect for one group of professionals: magicians 🪄

How are they adapting? For @economist.com’s Christmas issue, I headed to a convention for magicians in Las Vegas, among other places, to find out www.economist.com/interactive/...

How to value OnlyFans, the platform that remade porn Also on the daily podcast: the Dalai Lama’s future and the fancy-fruit frenzy

Ft. me eating strawberries on the same podcast episode as Bonnie Blue and the Dalai Lama somehow 🎧 www.economist.com/podcasts/202...

Would you pay $19 for a strawberry? The rise of luxury fruit

How much would you pay for a strawberry? The business of luxury fruit is on the rise in America. For this week's issue of @economist.com, I headed to a vertical strawberry farm in New Jersey to find out why 🍓 www.economist.com/business/202...

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Proud to share that The US in Brief from @economist.com won best political newsletter at this year’s Publisher Newsletter Awards 🏆 Want to read our daily analysis of the second Trump presidency? Subscribe here www.economist.com/newsletters/...

TikTok is changing the perfume business You too can smell like freshly cut grass or a rich old woman

Fragrance may be the smallest category in beauty, but thanks to social media it is growing and changing fast.

I fell down TikTok’s perfume rabbit hole for @economist.com (featuring smells of cookies, cat urine and opulent old ladies)
economist.com/culture/2025...

Thanks Rachel! I agree, it's been fascinating to watch

The women vying to make conservatism fashionable online Intellectual dominance is not enough for the MAGA movement. Aesthetic dominance must follow

Beauty routines with a side of Trump, raw milk lattes and “Make America Hot Again” parties: in the lucrative world of fashion and lifestyle influencing, conservatism is gaining clout. For this week's issue of @economist.com, I met the women giving MAGA a makeover www.economist.com/united-state...