@pifonline
PIF is the independent voice of health information. We promote access to trusted, evidence-based health information for all. We run the PIF TICK – the independent credibility mark for health information. www.pifonline.org.uk www.piftick.org.uk
We are looking for passionate individuals to join our Board of Trustees!🙏
If you think that might be you, find out more below and apply ⬇️⬇️
https://www.neuroblastoma.org.uk/news/we-are-looking-for-new-trustees
🌟 @selfcareforum.bsky.social is now PIF TICK re-certified.
This means its health information is:
- Evidence-based
- Up-to-date
- Easy to use and understand
The PIF TICK is the only independently assessed trust mark for health information.
See the full list here: piftick.org.uk/health-topics/
🌟 @britishlivertrust.bsky.social is now PIF TICK re-certified.
This means its health information is:
- Evidence-based
- Up-to-date
- Easy to use and understand
The PIF TICK is the only independently assessed trust mark for health information.
See the full list here: piftick.org.uk/health-topics/
🌟 @alzheimerssoc.bsky.social is now PIF TICK re-certified.
This means its health information is:
- Evidence-based
- Up-to-date
- Easy to use and understand
The PIF TICK is the only independently assessed trust mark for health information.
Get PIF TICK certified: pifonline.org.uk/pif-tick/how...
🌟 @skcuk.bsky.social is now PIF TICK re-certified.
This means its health information continues to be:
- Evidence-based
- Up-to-date
- Easy to use and understand
Get PIF TICK certified: lnkd.in/ek8kF_dS
#HealthInformation
#PIFTICK
Useful links:
www.youtube.com/@AskAwayHealth
www.bhf.org.uk/bsl
ovh.health/private-care...
www.bliss.org.uk/health-profe...
The videos share parent perspectives as well as videos from partners, the Relational Practice and Black Mothers Matter, to better help healthcare professionals understand the experience.
So it is vital that professionals understand more about their experiences.
The information that formed the basis of the videos was based on the findings of a listening exercise which highlighted the impact of a neonatal stay. This can be compounded by experiences of marginalisation.
Chelsie Letts, Healthcare Engagement Programme Lead from Bliss, is sharing details of their video series for neonatal healthcare professionals about the psychological impact of a neonatal stay.
Babies and families of minority ethnic backgrounds are more likely to have negative outcomes.
Tips include:
- Match your questions to specific needs
- Add a clinical review badge, with the medical expert's name
- Add a video helpfulness rating
- Link to author bio pages to boost authoritativeness
- Include transcripts to build trust signals by making the full content transparent for search
Even short digestible formats need to be credible and trustworthy. Search engines are looking for E-E-A-T:
Experience - grounded in real experience?
Expertise - does the creator have relevant knowledge?
Authoritative - is the creator a go-to source?
Trustworthiness - is the creator credible?
Samuel Beavan, Director, and Dr Puja Mehta, Medical Advisor and Content Manager, from One Vision Health (OVH) are discussing how to tackle declining trust in online information.
Credibility signals matter in health content more than ever as it's a high-risk area.
Videos will be longer. This means you need to break down the information, adds Megan Stansfield, Senior Health Editor @thebhf.bsky.social.
You will need to work with your translator to avoid using medical jargon when you are trying to keep the language plain.
The person signing should be the central part of your video, not just in the corner of your video. Using their hands means you should think carefully about the colours they are wearing for contrast.
BSL is a visual language so the sign for general anaesthetic depends on the way it is administered.
Learnings include:
Allow extra time to finalise the scripts in advance.
The scripts the BHF used needed edits, for example some words take longer to sign, including spelling out names of medicine.
And different groups of BSL users might use different signs - GP is seen as a more old-fashioned sign.
It was a project of collaboration.
4 BSL users and their translators meant a bigger space than usual was needed for filming.
Video editing was done by the British Deaf Association who were able to check the BSL being used. Colleagues who used BSL took the lead on the sign-off process.
@thebhf.bsky.social's Megan Stansfield is now speaking about creating British Sign Language (BSL) content.
The first step was speaking to experts like the British Deaf Association and colleagues who are BSL users.
Key topics were heart attack, high cholesterol and high blood pressure.
- Use generic social video imagery, not real posts or specific myths as you risk amplifying them.
- Stick to on clear decision or misconception per video.
- Turn advice into on-screen actions, with text steps or search bar examples. And avoid clickbait!
- Use numbers or questions - think of a startling statistic, and keep it simple.
- Plain language is vital. And just emphasise one idea at a time. Avoid jargon or long explanations.
- And make your content relatable; find a way to make it relevant. Family chats can be a great format for this.
Her tips include:
- How do we create something that is just as quick to look at and listen to as a lot of the less trustworthy content on social media?
- Script this as a social video from the start - it is not just translating a leaflet. What will stop the scroll?
Our webinar for members is now underway abut creating engaging health information videos.
Dr Sylvia Kama-Kieghe is sharing what inspired her to become a health educator as well as a GP as we launch our new video to tackle health inequalities.
1 in 10 adults in the UK have been affected by misinformation.
That rises to 2 in 10 for black and ethnic minority communities.
In our new video in partnership with
@england.nhs.uk, Dr Sylvia Kama-Kieghe talks about what you can do to find trusted health information.
youtube.com/shorts/A9b6O...
The PIF TICK is the only independently assessed quality mark in the UK. It exists to help people know they can trust the health information they are reading.
We will continue to call for Google to prioritise health information with the PIF TICK in its AI Overview results:
🌟 @teenagecancertrust.bsky.social is now PIF TICK re-certified.
This means its health information continues to be:
- Evidence-based
- Up-to-date
- Easy to use and understand
The PIF TICK is the only independently assessed trust mark for health information.
#HealthInformation
#PIFTICK
Congratulations to Moving On Asthma, part of @sheffieldchildrens.bsky.social, on becoming PIF TICK certified.
This means its health information is:
- Evidence-based
- Up-to-date
- Easy to use and understand
Get PIF TICK certified: pifonline.org.uk/pif-tick/how...
#HealthInformation
#PIFTICK
Find out more about AI overviews and how to stay safe when searching for health information online: piftick.org.uk/guide/can-i-...
The article quotes Tom Bishop from @anthonynolan.bsky.social who makes it clear that these disclaimers needs to be much more prominent.
Read the full article at www.theguardian.com/technology/2...
#Misinformation #AIOverviews #HealthMisinformation
1/2 - Do you think the health disclaimers under Google's AI Overviews are fit for purpose?
The Guardian says 'Google puts users at risk by downplaying health disclaimers under AI Overviews'.
We will continue to call for strong disclaimers making it clear AI content is not medical advice.
A mid-green background. At the top is a large green circle with the text: PIF training Evaluating the impact of health information 23 April 2026. Below it is a bright blue star with 10% off written in it. In the bottom right is an illustration of a woman leading a virtual event. In the bottom left text reads: Book by 9 April 2026 to claim early bird discount. Terms and conditions apply.
Evaluating the impact of health information is the topic of discussion at many of our member events.
This workshop shows you how to plan for measurement and includes introductions to logic models and qualitative and quantitative measurement.
Join us on 23 April: pifonline.org.uk/training-eve...
2/2 - "This gap is significant because it suggests that misinformation can easily exploit areas where people feel less equipped to judge credibility," says the report on new research from Opinium.
Read the full report on medical misinformation here: www.opinium.com/medical-misi...
#Misinformation
