@profpauwels
best marketing academic on the planet, ex-Amazon, IJRM editor-in-chief, runner, volunteer at Dreamfar High School Marathon, vice dean of research at DMSB. Helping people avoid bad choices and make best choices in AI, retail media and marketing.
We are not machines. Our lives are not data problems that can be quantitatively optimized. True attention lies at the heart of personhood: reason, judgment, memory, curiosity, responsibility. All of these require and activate our presence. www.nytimes.com/2026/01/10/o...
loved running for Children's Hospital at Dartmouth today! As a reminder, just 4 hours left to donate to my MDA fundraiser, and I will match your every dollar at mda.donordrive.com/participants...
only 6 days left - so please donate THIS WEEK to the Muscular Dystrophy Assocation to fund research for cures and help me reach this fundraising goal. thx!
mda.donordrive.com/participants...
Donate now to relieve MuscularDystrophy and pick your incentive:
(1) get access to my Koenbot, answering your business and life questions?
(2) pick my brain for 30 minutes about anything (legal)?
(3) put your logo on my legs for the duration of the NYC marathon
mda.donordrive.com/participants...
Intrigued by CEO Jassy’s comments on #meritocracy at #Amazon, I am updating my past take on how #promotions work there: what is likely to stay the same, what is likely to change, and what SHOULD change to further efficiency, fairness, and a return to Day1 culture? open.substack.com/pub/amazonda...
it said he killed them. If you are against the death penalty out of principle in ANY circumstance, as Europeans are, how is it relevant to go into detail about HOW he killed them? But of course in that case, how is it relevant to go into detail about how he was killed
The West must only do what history demands: stand firm, remain resolute, and finish what has been started. The failed Russian assault on Kyiv in 2022 must become the beginning of an offensive war that will push Russia into a permanent retreat. cemilk.substack.com/p/trumps-ame...
Im excited to take place in the economic blackout boycott tomorrow.
I hope you'll join me and millions of others.
fascinating POV that Democrats should simply lay low. What do you think? www.nytimes.com/2025/02/25/o...
loved my interview at CBS sharing that an effective #boycott needs to be (1) easy for people to participate in, (2) make specific demands, and (3) harness the power of #socialmedia. Now #facebook suspended all my accounts, can y'all please spread the word? www.cbsnews.com/boston/news/...
Explore this gift article from The New York Times. You can read it for free without a subscription. www.nytimes.com/2025/02/21/o...
Final four days, it all comes down to this, Folks! You decide on the winner of the #polarplunge DreamFar fundraiser: are you Team Koen or Team Anna ? Donate now at www.zeffy.com/en-US/peer-t...
#Tiktok stopped working shortly before the US ban today, despite the administration ensuring it wouldn't enforce the ban, and the video app being able to continue to work for existing users. Do you think Tiktok made the right decision?
Focus on finding movements you enjoy and building a regular habit, don't fixate on zone 2 and don't polar plunge; give $ to those who do! www.zeffy.com/en-US/peer-t...
today's DreamFar run saw us chased by the snow truck! Help our mentees and mentors brace the cold with your warm donation at lnkd.in/efS-kE23
Thanks to your #donations, I am now second - so let's try harder! Please give to #Dreamfar, who will MATCH your funds to see me take the #polarplunge this month. We need $200 to reach my $310 threshold, otherwise i don't have to :-) Throw me some to dunk me down! www.zeffy.com/en-US/peer-t...
Facebook’s moderation teams will be moved from California to Texas, in a move that would “help remove the concern that biased employees are overly censoring content" www.nytimes.com/live/2025/01...
#misinformation is powerful, not because it changes minds, but because it allows people to maintain their beliefs in light of growing evidence to the contrary. www.theatlantic.com/technology/a...
Wanna see me take the #polarplunge for #charity? Donate now at www.zeffy.com/en-US/peer-t...
What a year it was! Grateful for my family, friends and colleagues, achievements and challenges, work hard and play hard. Cheers to you and your loved ones, and best wishes for a wonderful 2025!
No, You Don’t Get an A for Effort. You get it for demonstrating mastery of the material: 'We’ve taught a generation of kids that their worth is defined primarily by their work ethic. We’ve failed to remind them that working hard doesn’t guarantee doing a good job (let alone being a good person)
Within marketing mix models, do you believe in estimating multiple models to give you advice (as MMM Labs does) or a single model (as Aryma Labs does)? Do you go Bayesian or frequentist? My takeaways from this debate with very practical consequences and advice open.substack.com/pub/amazonda...
how safe is your password?
what's the strategy now Omnicom is buying Interpublic Group in an #advertising world in turmoil? Will OMNIPG aim to be more like Publicis Groupe (media arbitrage), Accenture (financial arbitrage) or AppLovin, integrating 360 view data insights into client solutions? www.linkedin.com/pulse/omnico...
You can do it tomorrow. Take a long lunch. Have a hobby, not a side hustle. Stop and chat to your neighbor instead of rushing back to work. Your worth is not in what you produce. Some dreams are nicer as dreams. You’re fine as you are. www.irishtimes.com/life-style/p...
Orange is the new charity! Just ran 7 miles in -7 C at DreamFar High School Marathon. With your gift, you help high school students discover their potential, give them a place where they can feel safe, accepted, and connected Please donate at www.dreamfarhsm.org/donate
New publication (4+ years in the making): “The Diffusion and Reach of (Mis)Information on Facebook”. shorturl.at/VE2fU
We analyze the propagation of 1B+ posts across content moderation regimes, with @davidlazer.bsky.social @jatucker.bsky.social @taliastroud.bsky.social @annenbergpenn.bsky.social
would you buy your new car from #Amazon? you can, starting this week! my #takeaways read like a case study in #distribution: which tasks are best handled by the car dealer, and which not? How does this upend the power between consumer, dealer, car manufacturer and ....Amazon?
create, coauthor and communicate research that is rigorous, relevant and resonant: my takeaways from the Let's Talk About Service conference www.linkedin.com/pulse/3cs-ho...
disinformation played a large role in 2016 and 2020, as we show in this paper. you are right that the jury is stil out on 2024 www.sciencedirect.com/science/arti...