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Kris Achten

@krisachten

Human. Belgium-based. Marketing strategy for startups. International Marketing at KdG University of Applied Sciences. www.peoplelikeyou.be

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19.11.2024
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Latest posts by Kris Achten @krisachten

Yes.

01.01.2025 10:42 ๐Ÿ‘ 0 ๐Ÿ” 0 ๐Ÿ’ฌ 0 ๐Ÿ“Œ 0

A healthy person has a 1000 wishes. A sick person only has 1.

Wishing you all a 1000 wishes.

01.01.2025 10:12 ๐Ÿ‘ 1 ๐Ÿ” 0 ๐Ÿ’ฌ 1 ๐Ÿ“Œ 0

The Wikipedia page on tariffs:

"There is near unanimous consensus among economists that tariffs are self-defeating and have a negative effect on economic growth and economic welfare, while free trade and the reduction of trade barriers has a positive effect on economic growth."

"Near anonymous."

09.12.2024 11:26 ๐Ÿ‘ 2 ๐Ÿ” 0 ๐Ÿ’ฌ 0 ๐Ÿ“Œ 0

This! (Trust ages very well, attention doesn't.)

08.12.2024 18:40 ๐Ÿ‘ 0 ๐Ÿ” 0 ๐Ÿ’ฌ 0 ๐Ÿ“Œ 0
Preview
a man in a suit and tie is speaking into a microphone while smiling . ALT: a man in a suit and tie is speaking into a microphone while smiling .
05.12.2024 21:44 ๐Ÿ‘ 0 ๐Ÿ” 0 ๐Ÿ’ฌ 0 ๐Ÿ“Œ 0

One of them has candy on it. You MUST be in the sugar lobby then! ๐Ÿคฆ

05.12.2024 21:36 ๐Ÿ‘ 0 ๐Ÿ” 0 ๐Ÿ’ฌ 0 ๐Ÿ“Œ 0

I am coaching a new student recruiter in our universtity marketing team.

The one tip that helped her the most:
"Don't talk about study programmes.
Ask about the student's ambitions."

People LOVE talking about themselves.

Grant them that, and they practically recruit themselves.

05.12.2024 21:31 ๐Ÿ‘ 1 ๐Ÿ” 0 ๐Ÿ’ฌ 0 ๐Ÿ“Œ 0
Preview
a woman is sitting in a bathtub with the words `` let them eat cake '' written on the bottom . ALT: a woman is sitting in a bathtub with the words `` let them eat cake '' written on the bottom .
05.12.2024 21:27 ๐Ÿ‘ 0 ๐Ÿ” 0 ๐Ÿ’ฌ 0 ๐Ÿ“Œ 0

It may be his favorite word, but I'm not sure he fully grasps it. Or he does, and repackaged it nicely for his audience.

03.12.2024 16:11 ๐Ÿ‘ 9 ๐Ÿ” 0 ๐Ÿ’ฌ 1 ๐Ÿ“Œ 0

Currently at 50%... Getting read to jump.
And indeed, one hour a day, for one year, was enough to get here.

03.12.2024 15:57 ๐Ÿ‘ 0 ๐Ÿ” 0 ๐Ÿ’ฌ 0 ๐Ÿ“Œ 0

Starter packs are SUCH a great feature here on @bsky.app Thanks for including me in this starter pack @thestartupmarketer.bsky.social !

03.12.2024 15:54 ๐Ÿ‘ 1 ๐Ÿ” 0 ๐Ÿ’ฌ 0 ๐Ÿ“Œ 0

Almost all startups I help, make one crucial mistake in their marketing approach: their happy clients are invisible.

How to fix it:

- share testimonials
- show before and after
- help them create user generated content
(and engage with it, to boost it to people like them)

What would you add?

03.12.2024 15:52 ๐Ÿ‘ 0 ๐Ÿ” 0 ๐Ÿ’ฌ 0 ๐Ÿ“Œ 0
Preview
People Like You | Fractional CMO & Marketing Strategy | by Kris Achten People Like You helps startups and scale-ups towards better and sustainable marketing. Tailored to their needs, through coaching, workshops, consultancy or as a fractional CMO.

Www.peoplelikeyou.be, bu the way

03.12.2024 15:47 ๐Ÿ‘ 1 ๐Ÿ” 0 ๐Ÿ’ฌ 0 ๐Ÿ“Œ 0

Thanks so much!

03.12.2024 15:47 ๐Ÿ‘ 1 ๐Ÿ” 0 ๐Ÿ’ฌ 0 ๐Ÿ“Œ 0

Daring to embrace criticism is a critical life skill - for people, and businesses.

03.12.2024 09:52 ๐Ÿ‘ 0 ๐Ÿ” 0 ๐Ÿ’ฌ 0 ๐Ÿ“Œ 0

Yes, recognise both...

03.12.2024 09:52 ๐Ÿ‘ 1 ๐Ÿ” 0 ๐Ÿ’ฌ 0 ๐Ÿ“Œ 0

And investing in good shoes ! (ie. a solid strategy and a team to execute it)

03.12.2024 08:47 ๐Ÿ‘ 1 ๐Ÿ” 0 ๐Ÿ’ฌ 0 ๐Ÿ“Œ 0

I am considering starting a newsletter, on marketing / GTM strategy (for startups).

Any founders reading this - What's your biggest challenge with GTM / marketing right now?

03.12.2024 08:07 ๐Ÿ‘ 0 ๐Ÿ” 0 ๐Ÿ’ฌ 0 ๐Ÿ“Œ 0

Or a deep connection to the ICP you're building the product for?

02.12.2024 18:39 ๐Ÿ‘ 0 ๐Ÿ” 0 ๐Ÿ’ฌ 0 ๐Ÿ“Œ 0

Ads + AI sounds like a recipe for misinformation, at scale.

02.12.2024 18:38 ๐Ÿ‘ 1 ๐Ÿ” 0 ๐Ÿ’ฌ 1 ๐Ÿ“Œ 0

๐Ÿ—๏ธ Think of marketing like building a foundation:

It's not glamorous.
It's not instant.
But it's what supports everything else.

โ€ข Sustainable growth
โ€ข Attracts investors
โ€ข Brings customers back

Build for the long term - and let your footprint compound.
#marketing #businessadvice

02.12.2024 15:12 ๐Ÿ‘ 1 ๐Ÿ” 0 ๐Ÿ’ฌ 1 ๐Ÿ“Œ 0

What I learned from @justinwelsh.me

You don't need

- A massive marketing budget
- Complex automation
- To be everywhere at once

You need:

- A distinctive story
- A simple system
- The courage to be different

02.12.2024 13:58 ๐Ÿ‘ 2 ๐Ÿ” 0 ๐Ÿ’ฌ 2 ๐Ÿ“Œ 0

Great move, Justin. My two cents: make fun your top priority - and try to experience something new everyday. And don't hesitate to get on a train to Belgium / South of France / Alps. Enjoy your well-deserved sabbatical!

02.12.2024 07:10 ๐Ÿ‘ 0 ๐Ÿ” 0 ๐Ÿ’ฌ 0 ๐Ÿ“Œ 0

Marketing strategy lesson 1: fall in love with the problem, not the/your solution.

02.12.2024 06:55 ๐Ÿ‘ 0 ๐Ÿ” 0 ๐Ÿ’ฌ 0 ๐Ÿ“Œ 0

Love the list, thanks! marketing mentor for a string of early stage startups in Belgium here. (but don't want to call myself amazing)

02.12.2024 06:54 ๐Ÿ‘ 1 ๐Ÿ” 0 ๐Ÿ’ฌ 3 ๐Ÿ“Œ 0
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First visit to Utrecht, NL. It's what people hope Amsterdam is like.

29.11.2024 19:05 ๐Ÿ‘ 1 ๐Ÿ” 0 ๐Ÿ’ฌ 0 ๐Ÿ“Œ 0

Show me a picture on your phone that has your energy that isn't a selfie.

27.11.2024 17:30 ๐Ÿ‘ 0 ๐Ÿ” 0 ๐Ÿ’ฌ 0 ๐Ÿ“Œ 0
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27.11.2024 17:28 ๐Ÿ‘ 0 ๐Ÿ” 0 ๐Ÿ’ฌ 0 ๐Ÿ“Œ 0

Suing spotify for some made up thing and not because they pay artists like .00003 cents per stream is such a drake move

27.11.2024 00:45 ๐Ÿ‘ 20239 ๐Ÿ” 1279 ๐Ÿ’ฌ 147 ๐Ÿ“Œ 42

The single best gift I ever got: a cold plunge pod. So hard, so addictive, so beneficial. Try it.

26.11.2024 17:02 ๐Ÿ‘ 0 ๐Ÿ” 0 ๐Ÿ’ฌ 0 ๐Ÿ“Œ 0