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Barbara Burger

@barbaburg

SEO & SEA nerd in Switzerland. I love nature, good friends, family and people that care. Happy to connect.

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26.10.2023
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Latest posts by Barbara Burger @barbaburg

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China is becoming a green superpower as Trump retreats from climate goals - BBC News How the world's biggest carbon emitter is now at the helm of a renewables revolution.

China fills the gap that Trump vacates as he flees from the world stage.

18.02.2026 22:32 👍 275 🔁 95 💬 17 📌 3
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Bing Webmaster Tools jetzt separaten Daten zur KI-Leistung In den Bing Webmaster Tools sieht man jetzt separate Daten zur Leistung der KI-Performance. Damit ist Microsoft Google einen wichtigen Schritt voraus.

In den Bing Webmaster Tools sieht man jetzt separate Daten zur Leistung der KI-Performance. Damit ist Microsoft Google einen wichtigen Schritt voraus.
www.seo-suedwest.de/10648-bing-w...

11.02.2026 08:38 👍 0 🔁 1 💬 0 📌 0
Die nächste Generation an Desinformation

Die nächste Generation an Desinformation.

Bald schon könnten neue „KI-Schwärme“ einen öffentlichen Konsens vortäuschen und die Demokratie im Stillen verzerren, warnen Forschende von der Uni Konstanz
www.uni-konstanz.de/universitaet...

08.02.2026 08:51 👍 0 🔁 0 💬 0 📌 0
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Google AI Overviews cite YouTube more than any medical site for health queries, study suggests Exclusive: German research into responses to health queries raises fresh questions about summaries seen by 2bn people a month • How the ‘confident authority’ of AI Overviews is putting public health at risk Google’s search feature AI Overviews cites YouTube more than any medical website when answering queries about health conditions, according to research that raises fresh questions about a tool seen by 2 billion people each month. The company has said its AI summaries, which appear at the top of search results and use generative AI to answer questions from users, are “reliable” and cite reputable medical sources such as the Centers for Disease Control and Prevention and the Mayo Clinic. Continue reading...

Google AI Overviews cite YouTube more than any medical site for health queries, study suggests

24.01.2026 17:21 👍 52 🔁 25 💬 7 📌 8
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«No Kings» steht in Feuerschrift im Davoser Nachthimmel – das steckt dahinter «No Kings» steht in Feuerschrift im Davoser Nachthimmel – das steckt dahinter

Davos #wef Message #nokings

24.01.2026 10:00 👍 0 🔁 0 💬 0 📌 0

Well done Stan #AO merci!

24.01.2026 09:43 👍 0 🔁 0 💬 0 📌 0
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Armed forces minister slams Trump’s false Nato comments as ‘utterly ridiculous’ Armed forces minister slams Trump’s false Nato comments as ‘utterly ridiculous’

Armed forces minister slams Trump’s false Nato comments as ‘utterly ridiculous’

23.01.2026 11:32 👍 39 🔁 16 💬 0 📌 2
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Is 2026 the Year of the agent-facing Web? For most of the web’s history, the assumption was simple: humans browse, websites respond. Search engines mediated discovery, but the interaction itself was human-to-site.Agents aren't just answering…

For most of the web’s history, humans browsed, and websites responded. That assumption is starting to break.

Agents now compare options, check availability, monitor prices, and filter constraints for users. In many cases, they don’t need pages at all. They just need reliable information.

🧵 1/5

21.01.2026 20:30 👍 2 🔁 1 💬 2 📌 0
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Some interesting nuggets there. Also, check out the chart of urls Google knows of versus indexed. Yep, that's crazy and why OpenAI, Perplexity, and other AI companies would love to leverage Google's search results. :)

www.seroundtable.com/google-searc...

21.01.2026 17:54 👍 4 🔁 3 💬 0 📌 0
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Last year, we made the decision to step away from X.

The Royal Irish Academy is committed to creating, convening, and sharing knowledge for the public good and as an organisation we value Independence; Integrity; Curiosity; Openness and Rigour.

In our view, X no longer aligns with these values

17.01.2026 11:11 👍 6339 🔁 924 💬 109 📌 77

Ist mir auch schleierhaft. Frage mich dies nicht nur beim Bundesrat sondern bei allen europäischen Politiker*innen.

18.01.2026 21:47 👍 0 🔁 0 💬 0 📌 0
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Why Google Will Win the AI Search War (And ChatGPT Will Have to Be Content With Silver) - Interesting analysis from @gfiorelli1.bsky.social going through data.

Read: www.advancedwebranking.com/blog/google-...

15.01.2026 20:54 👍 7 🔁 4 💬 1 📌 0
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Google Ads Performance Max A/B Testing Assets (Beta) Google Ads has a new experiment feature for Performance Max campaigns that lets you A/B-test assets. This allows you to compare the performance of 2 different sets of assets within the same asset grou...

Google Ads Performance Max A/B testing assets beta is out www.seroundtable.com/google-ads-p...

12.01.2026 12:31 👍 6 🔁 1 💬 1 📌 0

👇👍

11.01.2026 10:05 👍 8 🔁 5 💬 0 📌 0
Blatt verdorrt im Schnee

Blatt verdorrt im Schnee

Heute gedenken wir der Opfer von Crans Montana

09.01.2026 07:53 👍 0 🔁 0 💬 0 📌 0

"“They let you do it” ist Trumps Lebenserfahrung, und ich glaube, sie ist auch sein Leitprinzip.

Er wird tun, was man ihn tun lässt, konsequent weitere Grenzen überschreiten, bis man ihn nicht mehr lässt. Bisher haben ihn fast immer alle gelassen."

03.01.2026 22:18 👍 250 🔁 49 💬 3 📌 4
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Microsoft Copilot im Parlament: Gefahr für Schweizer Daten? Microsoft Copilot im Parlament: Gefahr für Schweizer Daten?

Im Alleingang hat @microsoft.com über die Einführung von #KI im Schweizer Parlament entschieden. Damit schafft er ein Sicherheits- und Souveränitätsrisiko für die Schweiz. Nicht alle Politiker stört das.

Meine Analyse in der heutigen @nzz.ch am Sonntag: (Geschenklink)

www.nzz.ch/schweiz/vert...

04.01.2026 07:48 👍 33 🔁 20 💬 1 📌 2
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Another step closer to AI Mode (or some version of it) become the default. I expect more Gemini-like features to enter Search. Now you can upload files and jump right to AI Mode -> Google Search Bar Adds Upload Image/File That Goes To AI Mode

www.seroundtable.com/google-searc...

04.12.2025 14:04 👍 1 🔁 2 💬 1 📌 0
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Providing reviews content & comparing products? Heads-up based on Google's recent announcement. Using AI Mode to compare products is live and it provides a ton of information. And since Google leverages its Shopping Graph, you can find a lot of info, videos, reviews, and more.

14.11.2025 14:03 👍 4 🔁 1 💬 0 📌 0
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Let AI do the hard parts of your holiday shopping Learn more about new AI Google Shopping tools, including agentic checkout.

And so it begins. This is the foundation of paid ads in AI Mode. I wouldn't be surprised if AI Mode was the default search mode in Google within six months.
blog.google/products/sho...

15.11.2025 14:14 👍 0 🔁 1 💬 0 📌 0
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Google Negative Review Extortion Scams Works A month ago, we reported Google added a new form to report negative review extortion scams on your Google Business Profiles and local listings. Google also listed some tips on how to handle these exto...

The Google negative review extortion scam form does seem to work www.seroundtable.com/google-negat...

11.11.2025 12:41 👍 1 🔁 1 💬 0 📌 0

Well done! Thank you.

11.11.2025 10:14 👍 2 🔁 0 💬 0 📌 0
GEO, AEO, LLMO: Separating Fact from Fiction & How to Win in AI Search - Lily Ray at MozCon 2025
GEO, AEO, LLMO: Separating Fact from Fiction & How to Win in AI Search - Lily Ray at MozCon 2025 YouTube video by Lily Ray

I am excited to share a virtual recording of my talk from #MozCon last week titled:

GEO, AEO, LLMO: Separating Fact from Fiction & How to Win in AI Search

Check it out!

www.youtube.com/watch?v=2nJk...

10.11.2025 22:23 👍 24 🔁 8 💬 6 📌 2

ChatGPT Atlas - der Open AI Browser ist da. Aktuell erst für macOS verfügbar und nur für Plus und Pro User.

21.10.2025 22:10 👍 1 🔁 0 💬 0 📌 0
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Microsoft Ad Blog Posts On How To Optimize For AI Search Answers The Microsoft Advertising blog posted about how to optimize for AI Search Answers. I thought it was weird to see this on the Microsoft Advertising blog and not on the Bing Search blog, because (a) it ...

Don't let the location of this post fool you (Microsoft Advertising blog), it's written by Krishna Madhavan who is a PhD that's part of Bing's team (not ad team). He covers a number of important topics for improving visibility in AI Search

10.10.2025 13:05 👍 4 🔁 3 💬 1 📌 0
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Google Quietly Signals NotebookLM Ignores Robots.txt Google quietly updates NotebookLM documentation to makes it clear that it ignores robot.txt. This is how to block it anyway. via @martinibuster.bsky.social #seonews #Google

Google quietly updates NotebookLM documentation to makes it clear that it ignores robot.txt. This is how to block it anyway. via @martinibuster.bsky.social

#seonews #Google

10.10.2025 22:17 👍 2 🔁 1 💬 0 📌 0
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How to Track and Report on Traffic from AI Tools in GA4 - Analytics Playbook Wondering how much traffic AI tools like ChatGPT or Claude bring to your website? Learn how to create a custom channel in GA4 to highlight AI-driven traffic and uncover hidden insights in your data.

Track AI Traffic in GA4 : Updated AI list July 2025
kpplaybook.com/resources/ho...

10.09.2025 10:13 👍 3 🔁 0 💬 0 📌 0
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Apertus: ein neues Sprachmodell für die Schweiz

Kollege @rvgt.ch hat alles Wissenswerte rund um das Schweizer LLM auf den Punkt top zusammengefasst:

www.maz.ch/news/apertus...

02.09.2025 11:13 👍 29 🔁 13 💬 1 📌 0
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Apertus: a fully open, transparent, multilingual language model EPFL, ETH Zurich and the Swiss National Supercomputing Centre (CSCS) released Apertus today, Switzerland’s first large-scale, open, multilingual language model — a milestone in generative AI for trans...

EPFL, ETH Zurich, and CSCS today released Apertus, Switzerland's first large-scale, multilingual language model (LLM). As a fully open LLM, it serves as a building block for developers and organizations to create their own applications.
ethz.ch/en/news-and-...

02.09.2025 09:07 👍 29 🔁 19 💬 1 📌 2
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Google Says You Don’t Need AEO Or GEO To Rank In AI Overviews Google’s Gary Illyes confirmed that AEO or GEO is not necessary. Standard SEO is all you need to rank in AI Search.

Google Says You Don’t Need AEO Or GEO To Rank In AI Overviews https://www.searchenginejournal.com/google-says-you-dont-need-aeo-or-geo-to-rank-in-ai-overviews/551939/

19.08.2025 12:19 👍 0 🔁 1 💬 0 📌 0