Rebranded? Your #BIMI setup needs an update too.
New logo = new VMC or CMC certificate.
That means updated trademark or prior use docs, a fresh SVG, and a new DNS record.
Here's exactly how to do it:
bimigroup.org/how-to-updat...
Pushed a patch to the New BIMI validation tools (v1.0.4).
Hoping it will resolve the Ajax error that was happening with v1.0.3.
Source: github.com/authindicato...
#BuildInPublic
Another new and refreshed tool to help build a proper #BIMI record has just been released: bimigroup.org/bimi-record-...
Now it's easier than ever to put your BIMI record together with all the proper tags.
#Authentication #Brands
Do your emails show your people or your brand?
That’s exactly what the #BIMI avp tag decides.
avp=personal → show a personal avatar if available, falls back to BIMI
avp=brand → always show the brand logo
This helps inboxes reflect the identity you want to show
bimigroup.org/understandin...
Soft launching our new BIMI Inspector tool: bimigroup.org/bimi-generat...
More tools to come shortly.
Thank you for all the messages, we are aware and working to fix the BIMI record checking tools. Bare with us while we figure out what broke in the tools.
Happy to announce that NTT Docomo has implemented #BIMI.
Updated the supporting MBPs to reflect this change: bimigroup.org/bimi-infogra...
The latest "Minimum Security Requirements for Issuance of Mark Certificates (V1.7)" has now been posted to the website. Published Jan 22, 2025.
You can find all the relevant files and documents here:
bimigroup.org/supporting-d...
#BIMI
Why should you implement #BIMI?
BIMI enables brands to have control over the logos displayed with their email.
It is important to know that BIMI is not a security solution, although it requires the use of strong email authentication solutions like #SPF, #DKIM, and #DMARC at enforcement.
Unsure where to get started with BIMI? We've put together an implementation guide for that: https://buff.ly/3ZqKEZ8.
Understand the steps for email authentication, building the right SVG image, acquiring a VMC/CMC, and publishing the proper DNS.
Learn about BIMI Certificate types, including Self-asserted logos, Common Mark Certificates (CMCs), and Verified Mark Certificates (VMCs). Understand their differences, validation processes, and how they strengthen email authentication and brand trust.
Frequently asked question:
Q: Do I need DMARC at enforcement on my Apex and Subdomains?
A: Yes, you need to ensure that all your domains will be supported with an enforcement policy if you would like BIMI to be eligible for display. Enforcement means a quarantine or reject policy is configured.
After testing and confirming it works we’ve added #Zoho Mail to the list of mailbox providers supporting #BIMI in their mail client.
More at bimigroup.org
How does #BIMI work?
This DNS record contains a URL to a logo and a VMC. A mailbox provider (MBP) will check the sending domain’s DMARC policy before completing the BIMI validation. The MBP may use the logo from the URL in the BIMI record to populate the image of the email sent from that domain.
What is #BIMI?
Brand Indicators for Message Identification (BIMI) is an emerging email specification designed to enhance email authentication and brand recognition within supporting email clients. BIMI leverages the existing DMARC protocol, before displaying brand-controlled logos.
bimigroup.org
Document update:
VMV Guidelines v1.6 have been released and posted the the document repository:
bimigroup.org/supporting-d...
#bimi #BrandIndicators
