Plastic “green” mugs at Starbucks
Be green. Use our plastic cups.
Small print on cup reads, “May not be recyclable in your country.”
11.03.2025 18:20
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Plastic “green” mugs at Starbucks
Be green. Use our plastic cups.
Small print on cup reads, “May not be recyclable in your country.”
An example of inline validation is correcting a user before they have finished typing.
Instant inline validation is a source of pressure and frustration for new users. Give them time before you pounce!
It's also a pet peeve :(
So, talking about your work does...work.
Yesterday, I announced on 3 platforms that I rarely engage with that I'd launched a newsletter. I've already had several people subscribe 😀
In case you missed it:
Interested? Follow the link and let’s make onboarding work for your SaaS.
https://buff.ly/3Qi7Wwk
They say better late than never—so here we are! I’m launching a newsletter for SaaS founders about the dark art of Onboarding and the critical first few minutes of a new user’s journey.
Practical advice and zero design jargon—just clear, actionable insights you can use. Link below...
When it comes to portfolio/studio websites, do you prefer photographic headshots to graphics?
My avatar is used throughout my website except for the About page. What do you prefer to see when potentially hiring a service provider?
Whenever I look back at Feature Flux, I get a little sad. I think there was something in that idea. But I guess I wasn't able to articulate its value. 😞
Yet, if we look at other areas of SaaS, such as marketing or even good old generic "UX," there's an ocean of titles to sort through.
So, what gives?
Why are there so few books about User Onboarding? Isn't it make or break for any SaaS product?
There seem to be 3 main options:
Product-Led Onboarding by Wes Bush and Ramli John
The Elements of User Onboarding by Samuel Hulick
Onboarding Matters by Donna Weber
An interesting take on the imminent death of SaaS as we know it, from Diego Menchaca.
How will founders build a moat around their product? Can they?
More spending ≠ better results if you're not aligned with what your customers need.
This means user onboarding is critical. Your SaaS is just one part of the bigger picture. Listen to your users. Understand what success looks like and make your product an essential part of that success.
In case you're still on the fence about the importance of User Onboarding:
60% of US enterprise software companies have a Customer Success team (up from 40% four years ago). However, 75% of those companies have seen their net revenue retention (NRR) rates drop since 2022...
Ever heard of the ‘Interaction and Feedback loop?’
It’s about what users expect vs what actually happens during interactions.
Inconsistent loops? A fast way to lose user trust. Getting them right boosts retention and revenue.
What was the last app you signed up for that left you thinking, "What now? What do I have to do?" You don't need to tag them, but I'd love to hear about it.
Series of dollar signs, increasing in size.
So, I haven't put my prices up since forever, and let's face it, life has gotten expensive. On January 1st, I'll be increasing prices across the board.
When was the last time you increased your rates? How did it go?
Old isn’t always good… although usually it is better 😅
I'm writing a post on Interaction and Feedback loops in SaaS. I'd like to recommend some solid design systems that are as future-proof as possible. Any suggestions?
Of course, you are...as you should ;)
If it's background noise I'm looking for, I'll put Netflix on. If I actively want to watch something, it's usually YouTube.
It happens with everything I write. Second guessing is a tiny dot in the rearview mirror... It's why I’m the furthest thing from being a prolific writer.
When I launched Nusii (pre- @michaelkoper.com), I was adamant that the app and website be in Spanish. I wanted to give back to Spain. My Spanish designer friends told me I was crazy... I think it took a whole two weeks before I also caved and flipped to English 😂
If you could watch an Onboarding Review/teardown of any SaaS, which would it be and why?
I remember hearing about your snowboard store back in the day. You really are a slave to the grind in that type of business. Glad I came to my senses 😅
SaaS founders battle with the concept of white space. I think there's a tendency to think of it as wasted real estate.
Does anyone have examples of good and/or poor use of whitespace in SaaS design?
👉 Here are my musings on the subject:
I recently considered opening an English-language bookstore in Madrid. It would be a creative space with expos, etc., but then it hit me: I don't want to work store hours!
It feels weird and at the same time, refreshing, to be on a social media platform (this one), where no one is trying to sell their services. At least, not yet.
Haha. Not even a thought here, Adam. What’s your preferred nav system for SaaS?
example of good hierarchy design in a printed newspaper
Your SaaS could probably learn a thing or two from newspapers. Strong hierarchy— clear fonts, consistent spacing, and smart layouts—can make all the difference.
Is your app guiding users or leaving them wondering what to do next? 🤔
#UXdesign #SaaSFounders
https://buff.ly/414jWIg
app that shows how hierarchy affects how we see content
Does your SaaS feel like a cluttered desk? Poor hierarchy could well be to blame.
Just as newspapers mastered the art of guiding readers’ eyes, your app needs to do the same. Typefaces, fonts, spacing, color, and structure all play a role. Founders, how does your app stack up?
I just realized today was Black Friday. I guess not checking my email today was a good thing!