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louisa

@louisasheringham

yet another bloody marketing video maker some tiktok marketing tips, some birds & some nonsense she/her | ENFJ | πŸ’–πŸ’œπŸ’™ (opinions are my own and probably stupid)

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09.09.2023
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Latest posts by louisa @louisasheringham

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STICKER/BALL is my new roguelike deckbuilder full of chaos, silliness and stickersπŸ”₯πŸŽ²πŸ”΄

- Throw balls at dice to earn points
- Unlock 100+ stickers to put on dice
- Spiders/poop/explosions.. all the normal ones..
- Trigger crazy combos
- Don't run out of balls

🎲DEMO OUT NOW🎲

03.02.2026 15:06 πŸ‘ 38 πŸ” 11 πŸ’¬ 1 πŸ“Œ 0

when people say RTO is only because companies wanna justify their high rent offices i just laugh. they actually just want to get rid of us

23.01.2026 11:08 πŸ‘ 0 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0

return to office disproportionally affects people who are:

disabled
parents (usually the mother)
care givers
neurodivergent
those who can’t afford to live in the city the office is in

and it’s not an accident that companies are doing this when it mostly affects the less privileged..

23.01.2026 11:06 πŸ‘ 1 πŸ” 0 πŸ’¬ 1 πŸ“Œ 0
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obsessed with this random man who’s left a comment on a game reel i posted (with hundreds of thousands of views) trying to tell me how get views and build a community πŸ˜‚

23.01.2026 09:35 πŸ‘ 2 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0

strange way to do a pub game announcement but ok πŸ’–

12.01.2026 18:09 πŸ‘ 0 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0
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happy weekend everyone! starting mine off right by watching a man eat 30 croissants on tiktok live πŸ₯°

08.01.2026 18:59 πŸ‘ 0 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0

results are mixed but i don’t think that’s related to suppression, just different audiences for different sites. our reposts aren’t watermarked which might help

reels might say they prioritise content made in app but watch time is still #1 so a good repost will still outperform a crap native vid

06.01.2026 21:09 πŸ‘ 1 πŸ” 0 πŸ’¬ 1 πŸ“Œ 0
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when you post a tiktok it automatically saves a version of it without a watermark to your phone (as long as you have the settings turned on!) so you can just directly upload it

we use a tool that does it automatically at FF (repurpose.io) to save time but it’s just as effective to post yourself

06.01.2026 20:56 πŸ‘ 1 πŸ” 0 πŸ’¬ 1 πŸ“Œ 0

only i could spend ages on a whole ass thread about the effects of social media on wishlists and then literally days later go even more viral with insane conversion that made all of the numbers immediately out of date lol

‼️repost your stuff‼️
this was a tiktok repost.
(15k on TT vs 1.3M reels)

06.01.2026 19:12 πŸ‘ 6 πŸ” 1 πŸ’¬ 3 πŸ“Œ 0
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🧡Social media vs Steam Next Fest for our indie game On-Together🧡

AKA why you shouldn’t delete twitter as a game dev even though you might want to a very lot ⬇️

29.12.2025 15:20 πŸ‘ 19 πŸ” 7 πŸ’¬ 1 πŸ“Œ 1
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On-Together: Virtual Co-Working on Steam A virtual co-working game to work, play games and hang out with your friends. Stay connected while you work, then use breaktimes to chat, chill, chew bubblegum and more!

and the big one:

✨Steam events can low key suck these days. Get shitposting!! πŸ”₯✨

if you got this far then give On-Together a wishlist. such a cute solution to the WFH loneliness πŸ₯Ή(plus i have a bird on my head)

it’s out next month!! ➑️
store.steampowered.com/app/3707400/...

29.12.2025 15:20 πŸ‘ 2 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0

Basically:

✨REPOST your content across different platforms
✨Especially if it’s successful. ✨Every platform!!!
✨Twitter sucks but don’t delete on the slight chance it works for you
✨Don’t forget about RedNote if your game might appeal to an Asian audience

29.12.2025 15:20 πŸ‘ 0 πŸ” 0 πŸ’¬ 1 πŸ“Œ 0
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Around this time our lovely devs also reposted some of the best performing TikToks over on RedNote (basically a Chinese TikTok)

2 of them went viral there too! 24% of our wishlist numbers are now from Asia πŸ’•

29.12.2025 15:20 πŸ‘ 0 πŸ” 0 πŸ’¬ 1 πŸ“Œ 0
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I can’t believe I’m saying this but.. Twitter converted 🫣

1mill+ impressions in less than a week:

✨New demo peaks
✨Discord numbers grew
✨Wishlists up

Twitter showing the posts to the perfect audience who want to actively be involved in a community? Unheard of in 2025 tbh

29.12.2025 15:20 πŸ‘ 0 πŸ” 0 πŸ’¬ 1 πŸ“Œ 0
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So I did what I always say to and ⭐️jumped on the hype⭐️

Over the next few days I made LOADS of tweets using the TikTok video format - some even just straight reposts of the videos

Lots of generic posts about what the game was for all the new people following

29.12.2025 15:20 πŸ‘ 0 πŸ” 0 πŸ’¬ 1 πŸ“Œ 0
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Wanted to shout about the PCGamer article too so did the same again to similar success on TikTok (nearly 100k views)

I also thought I’d try the same style for a video on Twitter for a laugh - and it took off too!

29.12.2025 15:20 πŸ‘ 0 πŸ” 0 πŸ’¬ 1 πŸ“Œ 0
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We got a nice shoutout in a NYT article so I tried out the sticker mode filming style with the article to show this off on tiktok (had the game open sitting at the bottom of my screen with the article up)

It did really well!

29.12.2025 15:20 πŸ‘ 0 πŸ” 0 πŸ’¬ 1 πŸ“Œ 0
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Ended up hitting super big with this video (currently sitting at over 750k)

Same style but I went outside to get a new background. Leaving your house pays off!

PCGamer emailed about doing an article a day after this one took off (coincidence?? 😏🀭)

29.12.2025 15:20 πŸ‘ 0 πŸ” 0 πŸ’¬ 1 πŸ“Œ 0
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Repeated the format (filming the screen with my phone and zooming in to show off the characters) and found it worked again and again

It’s important to ride the wave when you get some traction to take advantage of all the new viewers to your page!

29.12.2025 15:20 πŸ‘ 0 πŸ” 0 πŸ’¬ 1 πŸ“Œ 0
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We’d been posting on TikTok for a few months trying to find a style that resonated

That just so happened to line up with day 2 of SNF lol

People LOVE the transparent sticker mode where your characters sit on the bottom of your screen (or overlayed on streams)

29.12.2025 15:20 πŸ‘ 0 πŸ” 0 πŸ’¬ 1 πŸ“Œ 0
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You can see on the wishlist graph the direct effect of the different social posts/events/articles
πŸ’š = TikTok
πŸ’™= Twitter
πŸ’— = RedNote
❀️ = Steam event
πŸ’› = Article

Social posting surpasses the effect of any Steam event 🫣

29.12.2025 15:20 πŸ‘ 6 πŸ” 1 πŸ’¬ 1 πŸ“Œ 2
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We launched the demo for our coworking game On-Together just before October SNF

It exploded across socials:
✨40k wishlists & demo downloads
✨3+ million views across TikTok, Twitter & RedNote
✨Top 10 demos on SteamDB
✨Featuring in NYT, PCGamer & Patch Magazine (front cover!!)

29.12.2025 15:20 πŸ‘ 1 πŸ” 0 πŸ’¬ 1 πŸ“Œ 0
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🧡Social media vs Steam Next Fest for our indie game On-Together🧡

AKA why you shouldn’t delete twitter as a game dev even though you might want to a very lot ⬇️

29.12.2025 15:20 πŸ‘ 19 πŸ” 7 πŸ’¬ 1 πŸ“Œ 1
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driving 12hours home for christmas is
boring so i convinced my dad that i thought the A1 and the M1 were the same road to keep myself entertained πŸ₯°

25.12.2025 10:00 πŸ‘ 3 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0

monzo blocking my card for too many tiktok shop payments as if i wasn’t in the top 10% of spenders on there this year. like cmon it was obviously me

20.12.2025 09:45 πŸ‘ 0 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0

if i get one more tiktok growth guru appear on my feed im gonna start swinging

09.12.2025 12:06 πŸ‘ 1 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0

β€œTIKTOK IS PUSHING THIS NEW FEATURE/SOUND. USE IT NOW TO GET ON THE FYP”

no it’s not. people might be watching some vids using it because it’s funny/a good use but you can’t post crap content and expect it to go viral just because of a sound/trend

tiktok growth accounts are a scam!!!

09.12.2025 12:05 πŸ‘ 7 πŸ” 2 πŸ’¬ 1 πŸ“Œ 0

the tala black friday sale hates to see me coming later today 🫣

24.11.2025 06:44 πŸ‘ 0 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0
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first time father gimbir has been sitting and watching diamond feed their new baby to learn howπŸ₯Ή

09.11.2025 11:30 πŸ‘ 1 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0

if i find a specific piece of footage or certain words in the hook have worked and got views then best believe im gonna reuse it over and over

the hardest part of tiktok is grabbing that initial attention, if you find something that does then half the battle is won

08.11.2025 22:50 πŸ‘ 0 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0