agreed on it being tricky. Deliverability has been pretty stable which is nice.
Haven't run into any spam issues yet, fingers crossed, but I believe thats because its fairly low and steady volume.
Will see how it goes as we scale. I know these things are inevitable
Local Leads is legitimately becoming powerful now 💪
Set up a campaign and watch it naturally spread its lead finding efforts city by city. Also sends out emails for you!
We always run into the issue of waning outreach efforts when busy at Tactycs. Now it is officially solved #buildinpublic
Made the decision to pivot slightly on Local Leads to truly maximize its effectiveness.
The ability to find new companies is very cool but I don't like how region locked it is right now.
Focused on execution features. It now spreads city by city finding leads and sending emails. All automatically
Good questions!
For adding its: - is it useful internally (for Tactycs my marketing agency) - can we sell it (lots of bits here)
Effectiveness is tougher. Its really tool by tool. Ultimate metric is driving direct sales. But some tools its more traffic or exposure oriented. Hard to get specific
Changing up our software approach a bit this year ⬇️
Building what I am calling "The Engine" 🚂
Tools that we turn on internally, that help sell/grow other tools.
i.e Local Leads automated email helps sell BluePilot
Each added tool supports the others. Execution focused features only #buildinpublic
Local Leads is improving rapidly! Our internal use is really starting to ramp up and thats how I know it is genuinely useful.
New UI updates to show email campaign progress 📈 #buildinpublic
Look how simple it is to start an email campaign in Local Leads! #buildinpublic
Since im adding bulk emailing functionality to Local Leads I first needed to add a way to disqualify leads ->
#buildinpublic
The full tier of automation I am planning is for sure the most exciting.
Definitely considering analytics, but the execution parts are more important right now I think 💪
Good progress on more Local Leads features.
Tomorrow I will be launching the ability to connect and send emails right from Local Leads with just a click.
Pretty exciting! #buildinpublic
Appreciate it!
The core thing I'm working towards is a set-and-forget model. Ideally removing as much friction as possible to try Local Leads. Doesnt inherently increase stickiness but try and tip the value to effort ratio in my favor.
Lots of challenges around authenticity and spamminess
Tough pill to swallow... Local Leads isn't where I need it to be.
Getting quality leads is great. But its not enough to break the stickiness of people using more established tools.
Good news. I have a plan. Local Leads is going end to end. Sending emails automatically. Stay tuned! #buildinpublic
Local Leads now sends new company leads straight to your inbox!
Pretty important step of simplifying the workflow and making it super easy to use #buildinpublic
Local Leads improvements are chugging along nicely.
- Setting up new PSEO system
- Added another 1k+ New Business leads
- Testing Ad flows
- Team working on regular SEO
#buildinpublic
I have been grinding the last several weeks.
All for the re-launch of Local Leads!
This is the tool we used to grow our agency to over 50k MRR.
Would love if you check it out & get 3 free searches! #buildinpublic
local-leads.ai
All the coding was by me, but I have a business partner with a marketing focus
On pace to have Local Leads V2 release this week. Pretty exciting!
Have to:
- finish live search cycle
- update free to paid model
- revamp landing page
#buildinpublic
Took a few weeks off of morning meetings with the team around Christmas.
So it was a short lived thing, but very nice
Yea I had something similar for a while that tried to read my sleep rhythm and wake me up when I wasn't in a cycle. It worked well... but with my wife in the same bed I had to stop using it.
My goal for the next year or two is to be able to naturally wake up without alarms. way better that way!
It is one of my most hated things.
Same thing with me, waking up in awkward sleep phases and you just feel worse than you could have all day
Back to using an alarm clock 🥹
If I could tell my 4 year ago self after quitting my job, that I would be able to spend thousands on testing every idea and product we come up with
... I would have believed it haha, but still be incredibly thrilled!
So powerful to be able to run ads and all kinds of stuff when testing ideas
Definitely is. Don't want to oversell what I've been doing.
Just committing to a couple hours at most of dedicated focus knowing I wont be interrupted.
Still enjoying time off
Holidays are peaceful.
Its not that I stop building and working on stuff, its that I can grind away on what I want and can ignore socials and have way less interruptions (in a positive way) from customers.
Great time to just get stuff done! #buildinpublic
Good to know haha. He did like/relike the post like 10 times so figured it was some kind of bad automation after a while.
If I could tell my 4 year ago self after quitting my job, that I would be able to spend thousands on testing every idea and product we come up with
... I would have believed it haha, but still be incredibly thrilled!
So powerful to be able to run ads and all kinds of stuff when testing ideas
Its like im back at my corporate job.
Didnt get to do any development on Local Leads today, so doing it 'after-hours'
Thanks! Was planning it for one of my other tools already, but does it accept pre-launch things?
I only have a non-public prototype right now
Spun up a landing page for a new tool I am quickly developing.
Idea: reverse engineered how ai searches the web when you ask it things like 'best agency in location'. We leverage this to give concrete updates to your site to rank/show up in the ai queries #buildinpublic
tactycs.io/how-to-show-...
