Entrepreneurial accountants don’t all come from the same mold.
In this week’s M4AF episode, Jaimie Nichols shares why non-traditional paths and self-employment attract a very different kind of practitioner and why that alignment matters.
Watch or listen here: bio.site/mktgaf
AI won’t replace accountants—“garbage in, garbage out.” Mike Sylvester breaks down how firms can use AI smartly for a competitive edge while keeping human expertise at the core.
Watch or listen here: bio.site/mktgaf
Hate writing but want to stay top-of-mind with clients?
Isaac Smith shares a simple walk > dictate > refine AI workflow that helps firm owners publish better newsletters without spending hours writing.
Listen here: bio.site/mktgaf
Rebrands aren’t cheap or easy. Josh Streimer explains why defining your brand, positioning & messaging first is the only way to make it worth the time, money, and effort.
Watch or listen here: bio.site/mktgaf
After watching MN United vs FC Cin up close behind the goal yesterday, and now Arsenal v Chelsea today it’s amazing the amount of grappling in the premier league on corners in comparison.
There should be a mandatory, easily accessible “Clear all notifications” option on every single app.
I would rather delete an app than try to find the sneaky little dots and numbers behind different tabs and menus like a fucking Where’s Waldo book.
It’s a powerful episode.
Look, if Wall Street dudes and other rich people are using their wealth to abuse girls it’s OK because their stocks are WAY WAY UP.
I think Arsenal have been using their big squad the wrong way this season.
Lots of changes for ‘small’ matches (cups, weaker CL teams) and keep the absolute best 11 in for PL/big CL matches.
I think we can always handle any one big player missing (Saka today) if the rest of the first 11 remains.
I’m not sure what Hincapie gives us on the left. Seems like a lot of desperation and misplaced, mistimed passes.
Not really enjoying it.
#afc #coyg
Watching Arsenal at The Local in Minneapolis with our @twincitiesgooners.bsky.social and can’t help but notice how few immigrant supporters are here today.
I don’t blame you at all given what’s happening in our state, but my heart goes out to you.
Stay safe.
#coyg #afc
Another man was shot (and it looks like killed) minutes ago in Minneapolis.
I just saw a video on Facebook, clearly at a location I know and recognize. 6-7 men beating someone and then then executing him while he was on the ground.
It’s horrific.
Posting regularly improves how you think, speak, and advise.
In this week’s M4AF episode, Matt explains why content builds personal skillsets that strengthen trust and client conversations over time.
Watch or listen here: bio.site/mktgaf
This is the crowd in MN on the coldest day of the year so far. #iceout
#iceout
This is a gift article from the superb @racketmn.com
Listen to the voices of Minnesotans who are defeating fascism every day.
racketmn.com/voices-of-th...
Posting helps you develop your point of view and communicate more clearly.
Matt shares how showing up consistently builds advisory skills that support better conversations and stronger client trust.
Full episode: bio.site/mktgaf
My marketing agency (Benchmark Growth Marketing) is closed tomorrow
If you’re concerned about what’s happening here or elsewhere, I encourage you to contact your elected representatives and/or support organizations doing this work in Minnesota.
My goal isn’t to change your political views. I do worry that taking this stand will alienate some clients, but my conscience won’t allow me to stay silent.
Instead of working on Friday, I’ll be joining the ICE Out of Minnesota March in Minneapolis.
But here in Minnesota, this isn’t just something we’re seeing online or on the news. We’re seeing it in our communities and hearing directly from friends and neighbors.
As a marketing professional, I’m keenly aware of how algorithms shape what we see. People with different political beliefs are often shown entirely different narratives of the same events.
This disregard for the constitutional rights of citizens and non-citizens alike goes beyond being wrong. It is cruel and inhumane.
At the federal building where people are taken, lawyers and pastors are often denied access. Members of Congress have been barred from inspecting conditions.
Observers and protesters are held for hours without charges, then released without records of their detention.
Fed. enforcement actions are targeting people in ways that have led many non-white residents, including citizens, to avoid leaving their homes for basic errands.
People are being tackled, detained, tear-gassed, separated from family, and held without probable cause, regardless of citizenship status
I think most of us agree that people (including immigrants) who commit violent crimes should be arrested and held accountable, which may include deportation.
That is not primarily what is happening in Minnesota right now.
I believe people of good faith can disagree about immigration policy. You might believe deportation should be expanded. I believe pathways to documentation and citizenship should be expanded.
As a company, we don’t have a political affiliation. As an individual, I do have my own views. I hope I’m seen as someone who can engage in productive dialogue and respectfully agree to disagree.
In the 8 years we’ve been in business, we’ve worked with people and organizations across the political spectrum.
From police training orgs to vegan rescue farms, Christian schools, HIV prevention orgs, and many others.
I want to be clear about two things.
First: I am personally opposed to what is happening in Minnesota.
Second: I understand that not everyone who reads this will agree with me.
