Black Unicorn PR

Agentic AI isn’t only for tech giants. Here is how SMEs can use it to get ahead ⋆ IT Logs This is a guest post by Vlad Zhovtenko, CEO and co-founder of RedTrack, the AI-powered automation and analytics platform for e-commerce media buyers.

🚀 Agentic AI isn’t just for Big Tech, SMEs can use it to scale smarter & grow 💪

In this IT logs guest post, Vlad Zhovtenko of @redtrack-io.bsky.social shares how their team made AI agents core to the biz.

Read here: bit.ly/3VQN0yX

Behind the Idea: Authologic | The Fintech Times Authologic co-founder Jarek Sygitowicz explains how the company’s eID hub is helping businesses prepare for digital identity.

🔐 Digital IDs are here... but businesses face big challenges.

In Behind the Idea with @thefintechtimes.bsky.social, Authologic Co-Founder & CSO Jarek Sygitowicz shares how their global eID hub bridges old KYC with new eIDs to make verification secure & seamless.

👉 Read: bit.ly/3KmGMnZ

Europe’s defence tech start-ups attract investment surge Russia’s war in Ukraine and fears over US security relationship drive wave of VC funding

💸 Defence tech is booming in Europe. Investment in the sector has surged to €2.4B since 2022

Origin was highlighted in the Financial Times as part of this new wave of defence innovators attracting global attention.

Read the full article here 👉 bit.ly/4gqaFQj

🚀 From the “tuna can period” to Europe’s hottest startups: Bloqit CEO Miha Jagodic on scaling parcel lockers for Vinted & eBay, cutting CO₂ & courier miles 🌍📦

His take on growth, fundraising, and focus on Tech Talks 🎧👇
bit.ly/4gs58c7

WeRoad partnership scheme aims for trade to comprise 25% of sales Solo adventure travel specialist offers agents ‘competitive earnings’

🌍 Our client @weroad.bsky.social launches a global B2B partnership programme, aiming for 20–25% of bookings via trade. Agents get 300+ itineraries, competitive commissions + rewards. Full story via SamanthaMayling @travelweeklyuk.bsky.social 👇

🔗 bit.ly/4n17txe

#516 Efficiency as an Unfair Advantage: Tomas Navickas on Scaling Digital Banking In this episode of The CTO Show with Mehmet , I sit down with Tomas Navickas , Co-Founder and CTO of myTU , a digital-first financial institution known for running …

In The CTO Show, myTU CTO Tomas Navickas shares how efficiency, AI & smart architecture are reshaping digital banking, from fraud prevention to B2B payments.

🎧 Listen: bit.ly/42sybGz

Estonian MedTech startup Better Medicine raises €1 million to expand AI model for kidney cancer detection | EU-Startups Tartu-based Better Medicine, a startup developing AI-powered diagnostic tools for radiology, has raised €1 million in a pre-Seed funding round to expand

🚀 Estonian #MedTech Better Medicine raises €1M to scale its CE-certified AI tool for kidney cancer detection across Europe + prep U.S. entry.

A great piece by David Cendon G for EU Startups👇
🔗 bit.ly/4oYnBkd

The many faces of PR in the post-click era | Startups Magazine AI has plunged us into the "post-click" era. Almost overnight SEO feels outdated, and people are flocking to Large Language Models (LLMs) for answers they once would have used a search engine to find....

📰 In Startups Magazine, our founders Julija Jegorova & @maurobattellini.bsky.social explore PR in the post-click era.

⚡ GEO is the new SEO
⚡ LLMs favour earned media
⚡ Human trust still wins in AI

Read more 👉 bit.ly/45SR6fV

The Proof is in the Pudding: The Secret Sauce Most Startups Miss in PR - Black Unicorn PR Check out our latest blog, where we turn your hidden research, case studies, and metrics into your PR secret sauce and media gold!

🚨Hot take: Bold opinions alone don’t get you media coverage. Proof does.

In our blog post, we break down why startups must back big visions with data, research and case studies if they want to cut through the noise and win real credibility.

bit.ly/4mKlY8x

European Startup Events 2025 - Black Unicorn PR The definitive list of startup events for European startups on their journey of storytelling and meeting partners, investors and clients.

🚀 Big month for startup events!

📆 Sept highlights:
14-16 Infobip Shift
24-26 Italian Tech Week
26-28 IT arena
29 Sept-1 Oct bits and pretzels

And in Oct we’re at Crossroads (Sofia), Startup Fair (Vilnius) & @sifted.eu Summit (London).

Let’s grab ☕️ bit.ly/3VABF5X

FinTech 2025: The Future of Money and Machines | Silicon UK Tech News AI is redefining finance, from lending to personalisation. By 2025, FinTech’s and banks will be hybrid tech-finance entities built on trust, oversight and data.

🤖💰AI is reshaping finance: from faster lending to hyper-personalisation.

Our client Michele Tucci, Co-Founder & CSO of credolab, tells Silicon UK how AI is moving lending from static scoring to dynamic decisioning.

bit.ly/45JCpvK

Working Class Lithuania Tech Weekly #236 Follow now on X and LinkedIn Want to subscribe? Sponsors and paid subscribers - add many of your friends here Others - welcome to three friends here Got this forwarded? Joi...

🎮 From Vilnius to the world 🌍

@nordcurrentlabs.bsky.social CEO Victoria Trofimova on how Cooking Fever’s studio grew into a €65M powerhouse with 320+ people + 800M+ downloads.

⚡ Beyond one-hit wonders
⚡ Gaming’s true audience
⚡ Growth through acquisitions

👉 bit.ly/4g7jQVN

Jarek Sygitowicz, Co-Founder and Chief Strategy Officer of Authologic Today we're meeting Jarek Sygitowicz, Co-Founder and Chief Strategy Officer at Authologic. They specialise in being the global eID Hub making it easy for businesses with KYC/AML requirements to bridge...

🔐 The future of identity is digital.
Authologic Co-Founder Jarek Sygitowicz shares insights into their global eID Hub with fintech profile

⚡ Interoperability is key
⚡ Seamless eID + KYC integration
⚡ Act now or risk falling behind

📖 Full piece: bit.ly/47c5yRf

How UGC Beats Ads: Proven Growth for Casual Games | Ada Mockute Jaime, CMO at Nordcurrent In this episode, I sit down with Ada Mockute Jaime, CMO at Nordcurrent (Cooking Fever, Airplane Chefs) to unpack what’s actually working in mobile game marketing in 2025. From UGC that turns into billion-view ads, to TikTok Lives that really convert to installs, Ada breaks down the tactics casual studios can copy tomorrow to scale faster and cheaper. We cover: - How to turn organic UGC into high-performing Spark Ads - Why TikTok Lives do drive installs (and how to track it) - What gameplay actually drives views: fast, chaotic clips that hook instantly - Why Discord isn’t always the right community hub - Smarter brand collabs: from Puma drops to QR “secret menus” Whether you’re a marketer, game developer, or just curious how mobile games reach millions of players, this episode breaks down the strategies shaping game marketing in 2025. Connect with Ada: LinkedIn: https://www.linkedin.com/in/adamockute/ Connect with Harry: LinkedIn: https://www.linkedin.com/in/hphokou/ YouTube: https://www.youtube.com/@hphokou Instagram: https://www.instagram.com/hphokou Get exclusive podcast recaps & industry insights: → Subscribe to the Gaming Rally Newsletter www.gamingrally.net 🎮 This September, I’m excited to be attending the @Live Service Gaming Summit, a must-attend event for anyone building, scaling, or evolving live service games. From content cadence and monetisation to backend resilience and community building, the summit dives deep into what it really takes to create games that last. Check out the latest event agenda here: https://www.iqpc.com/events-live-service-gaming-summit/agenda-mc/?utm_source=Harry%20Phokou&utm_medium=External%20Email&utm_campaign=49350.002_LSGSummit_Harry_Phokou_NL_Agenda&utm_term=&utm_content=&disc=&extTreatId=7621796 Register here: https://www.iqpc.com/events-live-service-gaming-summit/srspricing/?utm_source=Harry%20Phokou&utm_medium=External%20Email&utm_campaign=49350.002_LSGSummit_Harry_Phokou_NL_Register&utm_term=&utm_content=&disc=PHOKOU20&extTreatId=7621797 💸 Use code PHOKOU20 for 20% off your pass Let me know if you’re attending too, would love to connect! #LSGSummit #LiveServiceGames #GameDev #GamingIndustry #LiveOps #GameDesign #Monetisation #GamingEvents Chapters: 00:00 Introduction 01:01 Fresh Perspective on Gaming Marketing 03:35 Biggest Challenges Facing Game Developers in 2025 05:33 What's Actually Working: The Billion-View Strategy 07:31 The Power of User-Generated Content 09:34 Scaling UGC for Any Size Game 11:32 Doing Influencer Marketing Right 14:41 TikTok Live Gaming and Platform Strategy 18:23 Why People Watch Others Play Games 20:06 Mastering TikTok Trends and Timing 23:07 Tracking ROI from Viral Content 24:27 The Mystery of Viral Performance 27:53 Community Building Strategy by Game Type 29:35 Player-Created Communities vs Company-Owned 32:48 Expanding Beyond Mobile: Nordcurrent Labs 36:14 Global Community Management at Scale 37:51 The Brand Partnership Innovation Challenge 40:58 Reimagining Brand Partnerships 43:49 Practical Partnership Implementation 46:03 Breaking Through Corporate Gatekeepers 49:28 The First Success Strategy 51:35 Live Partnership Pitch: Calling Out Ryanair 53:50 Creating Player-Centric Brand Partnerships 56:18 Top 3 Marketing Advice for 2025 58:07 Authenticity in Professional Marketing 59:04 Ways to Connect & Wrap-up #MobileGameMarketing #TikTokAds #UGC #CasualGames #UserAcquisition

🎮✨ How do games scale to millions of players?

In The Gaming Playbook, Nordcurrent CMO Ada Mockutė Jaime shares why in 2025 UGC > ads.

💡 From billion-view UGC Spark Ads to TikTok Lives that convert installs: here’s what’s driving growth in mobile game marketing today.

🎧 Listen: bit.ly/47JpoU8

Defence tech mapped: 50+ European startups shaping the sector Sifted mapped the startups building everything from drones to satellites

🚀 Defence tech in Europe is scaling fast, and Origin Robotics is right at the heart of it.

Featured in @sifted.eu’s latest Defence Tech market map, Origin is building autonomous strike drones.

📖 Read more: bit.ly/4oMD2Mz

The FinTech Arms Race | Silicon UK Tech News Discover how FinTech startups and legacy banks are battling for dominance through speed, AI, and customer experience in the evolving financial services race.

💸 FinTech’s arms race is on!

As David Howell notes in Silicon AI-native players like our client @mindgard.ai prove security and trust will decide the winners.

📖 Full story: bit.ly/3JBQlyZ

🎮 From finance to pink soup virality!

On Perception Paradox, Ada Mockutė Jaime, CMO at @nordcurrentlabs.bsky.social, shares how data, culture & fearless testing fuel global gaming growth.

▶️ Watch: bit.ly/3HCDwE8

How to Take Fantastic PR Photos - Black Unicorn PR Want to know how to take some great startup photography? Learn how to take great photos for your startup's PR needs with these simple tips.

IT'S WORLD PHOTOGRAPHY DAY! 📸

In celebration, here are our golden rules (and some from fellow media and PR industry friends) for better photos, fewer sad PR people, and most importantly, no more disappointed journalists and readers:
www.blackunicornpr.com/how-to-take-...

Why media buyers are misusing conversion API – and losing performance

Still running ads with Pixel alone? You’re losing performance. 🚫

Vlad Zhovtenko of @redtrack-io.bsky.social explains why Conversion API isn’t optional, it’s the backbone of media buying in 2025. Use it with Pixel, feed it more data, get better results. 📈

🔗 bit.ly/4ovK8EK

In recruitment, an AI-on-AI war is rewriting the hiring playbook As jobseekers turn to AI to land roles, employers and recruiters are fighting back with new hiring tactics.

CVs are out, creativity is in☝️

In an era of AI-on-AI hiring battles, startups like @weroad.bsky.social are rewriting the recruitment rulebook. Forget cover letters. Think creative portfolios and in-person interviews.

📝 in @thenextweb.bsky.social: bit.ly/4fx9E8D

Estonian CleanTech Bisly raises €4.3 million to accelerate expansion of AI-powered building automation across Europe | EU-Startups Tallin-based Bisly, a provider of scalable, smart building automation solutions, has raised a €4.3 million funding round to expand its operations across

♻️ Estonian CleanTech Bisly raises €4.3M to scale AI-powered building automation across Europe, cutting energy use up to 6x more cost-effectively than transport electrification.

📝 in EU Startups by David Cendon: bit.ly/4lp5Lnr

Why Testing AI Models in Isolation Misses the Real Security Risk

🚨Testing the AI model isn’t enough - the real risks hide in the whole system.

@mindgard.ai CEO Dr. Garraghan explains why model-only benchmarks miss critical vulnerabilities.

Read the full piece on SC magazine 👉 bit.ly/4mtPqig

The identity verification sector is missing its iPhone moment | Biometric Update Companies are monetizing a fraction of user traffic and overlooking the opportunity present before any of those checks take place.

📱The identity verification sector is missing its iPhone moment.

In this must-read @biometricupdate.bsky.social piece, CredoLab's Michele Tucci argues that the industry is ignoring powerful behavioural signals - and it’s costing them millions.

Read more here 👉 bit.ly/3IQmiDF

From Vilnius to the world: led by Nordcurrent, Lithuania’s gaming ambitions grow With talent, low overheads, and breakout studios like Nordcurrent, the country is making its mark on the global stage.

🎮 From Vilnius to the world!
@nordcurrentlabs.bsky.social is leading Lithuania’s rise as a global gaming hub.
In this @tech.eu piece by Cate Lawrence, CEO Victoria Trofimova shares how the studio built mobile hits like Cooking Fever and Pocket Styler.

Read more: bit.ly/3IYFNd6

My Fintech Company Started in Southeast Asia Ten Years Ago. Now 50% of Our Revenue Comes from LATAM. Here’s Why the U.S. Is Losing the Fintech Innovation Race We launched our fintech company in Singapore in 2016. The plan was to establish our roots in Southeast Asia, and grow outwards throughout the next decade across the U.S. and Europe.

In this thought piece, CredoLab's Michele Tucci breaks down why U.S. fintech dreams are fading...while Latin America is booming.

50% of Credolab’s revenue now comes from LATAM. Here’s why:
🌎 Faster adoption
📱 Super-app loyalty
✅ Fintech-friendly regulation

bit.ly/4oi08do

AI, Testing and Red Teaming, with Peter Garraghan - Security Insights AI clearly offers benefits. But when it comes to security, it also brings its own risks. Artificial intelligence is often described as a “black box”. We can see what we put in, and what comes [...]

AI may be looking out for us - or maybe it's not.
Let's not test that theory, ey?😅

In this interview with Stephen Pritchard, @mindgard.ai CEO Dr. Garraghan discusses red teaming for AI and why traditional security methods just won’t cut it.

bit.ly/3IRDdpa

Tourism Innovation Summit is back for its... | Travolution Over 8,000 tech industry professionals will fly in to Seville for it

🌍 Innovation is in motion... and so is @weroad.bsky.social! 😉
Excited to see CEO Andrea d’Amico take the stage at #TIS2025 in Seville 🇪🇸

He’ll join 400+ experts to explore how tech is reshaping travel.
All aboard? 🚀

🎤 Full agenda: bit.ly/45forQS

To Secure AI, Start Thinking Like an Attacker The rapid development of AI has created new demands for cybersecurity that the industry is still working to meet.

🔥 Hot take: AI’s rise has created a security gap we can’t afford to ignore.

In this thought piece, @mindgard.ai CEO Peter Garraghan says it’s time to think like an attacker.

Old tools can’t stop prompt injection, jailbreaks, or memory leaks. We need a playbook built FOR AI, BY AI.

bit.ly/4miO1eE

MCV Develop 1002 April/May 2025

Fun isn’t childish. It’s essential. 🎮

Jaroslav Stacevic of @nordcurrentlabs.bsky.social calls out the bloat in modern game design (from spreadsheet skill trees to endless crafting loops) and makes a case for gameplay-first simplicity.

Smaller. Smarter. More fun.👇
bit.ly/4m5inAZ

MyTU enables global Visa and Mastercard payouts Digital banking platform myTU has integrated Visa Direct and Mastercard Cross-Border Services into its payment infrastructure.

🚀 Big news from MyTU!
The digital banking platform has officially integrated Visa Direct and Mastercard Cross-Border Services, enabling real-time international payouts to over 190 countries in more than 160 currencies. 🌍💸

📰 Read more via The Paypers: bit.ly/3TPSfxZ