Full data here seranking.com/blog/google-...
06.03.2026 11:54
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In what is one big giant circle-jerk, Google is citing itself 3X more than it used to in AI Mode.
17% of all citations are to Google itself. Way more than any other source.
Also, it's moved AWAY from just being GBP links (meaning this is NOT just a local thing)
It’s New 3/5: Google AI Mode recipe cards and links covered by @gregfinn.bsky.social , @mordyoberstein.bsky.social on AI Overview drop downs, @themarketinganu.bsky.social on build to order attributes and I wrap with JavaScript SEO accessibility www.youtube.com/watch?v=WS2A...
Enterprise(-ish) companies are going to want to know you will not sell their data.
It was thinking - What will be good for our brand as we move into stronger brand identity? It was taking the lump now for the long-term positioning.
Kudos to them, because how many companies do that?
They need to find a niche.
And that niche is "leaning enterprise." Not caving to the US government about data privacy wasn't (purely) an act of altruism. It was forward-thinking.
Anthropic isn't any better than OpenAI - they're just smarter.
Anthropic sees that Google is going to win this. Too big a beast. They see that generating revenue is going to be hard among "the masses". They see a lot of things that all point to one conclusion:
It’s New 3/4: ChatGPT gets stingy on links by @mordyoberstein.bsky.social new Google crawler doc says frequent crawling is good, @gregfinn.bsky.social on social posts in Google Discover and @themarketinganu.bsky.social Google Ads minimum budgets for Demand Gen www.youtube.com/watch?v=wVEs...
How much are you willing to pay him?
To hack LLMs or not hack LLMs with reverse engineering that will become obsolete in a year? That is the question!
Not new
It's just the question of quality vs quantity and the unavoidable fact that if you focus on quality, you will limit quantity - and that's not inherently a bad thing.
It’s New 2/25: Google Search serving bug, Anthropic crawlers documented @mordyoberstein.bsky.social on seeing more buttons and @themarketinganu.bsky.social on Google Ads grants shop visits and @gregfinn.bsky.social clarified ad pacing www.youtube.com/watch?v=vPgQ...
You know that feeling you get when the teacher doesn't show up?
Watch this.
Sorry @themarketinganu.bsky.social @gregfinn.bsky.social
& I destroyed your show @rustybrick.com
www.youtube.com/clip/UgkxlUV...
I get that what I did here was a bit tongue in cheek, but we keep talking about "how do you know the value of LLM visibility" or "what determines the value of LLM visibility..." and we don't appreciate how much agency we have here.
So my question is: Is the Discover algorithm actually separated out to the extent Google says it is, or, is the volatility sites are seeing just Google piggybacking different algorithm updates off the back of its Discover update?
[data from @seranking.bsky.social rank tracking toolset]
It made me wonder how isolated is the "Discover" update? What I noticed is that volatility seemed to follow a trend... something kicked off on February 5th and has been ongoing since then. The volatility trends are showing new trajectories, reversals, etc.
On February 5th, Google announced a core update impacting Google Discover (much needed)...
But it made me wonder because traditionally, the core algorithm and Discover overlapped. So when Google ran a core update, Discover was also impacted (much like AIOs now).
Something I've been wondering about, and I am sure there are lots of different takes on this depending on how you see the topic...
It’s New 2/23: Google cooling, page indexing report bug, @mordyoberstein.bsky.social likes the new Bing AI links, @gregfinn.bsky.social tries to make sense of Google Ads budget pacing and @themarketinganu.bsky.social covered a new Meridian tool www.youtube.com/watch?v=cBbg...
Holy crap, right?!
It’s New 2/19: Google Reviews being removed again, @themarketinganu.bsky.social covers the updated Google Ads PMax placements, and @mordyoberstein.bsky.social waits on new Google Search Console features www.youtube.com/watch?v=rEH_...
If you are trying to hack for LLM visibility, you are basically betting on LLMs NOT figuring out how to keep the speed while increasing quality.
I have never placed a bet in my life, but that seems like a stupid bet!
They will figure this out. Other LLMs will also figure out the balance between quality and speed as the tech evolves.
What's the upshot?
And it's so simple, and I feel like such a putz for not seeing this clearer sooner...
It's because they are prioritizing speed. (h/t @mattgsouthern.bsky.social & @seroundtable.bsky.social's coverage of Google's Jeff Dean's recent interview)
Google is so focused and has made so much progress on separating out quality content from low-quality content on the SERP, but its AI properties seem so far behind. Why don't they utilize those quality systems they already have more?!
Why do LLMs suck so much?
It's not because they are as stupid as you think.
It's because they are balancing quality with... speed.
It's been bothering me for such a long time:
Where are you @gregfinn.bsky.social?!
It’s New 2/12: @gregfinn.bsky.social deciphers Google AI Mode new ads formats, @mordyoberstein.bsky.social on UCP live in AI Mode, @themarketinganu.bsky.social covers OpenAI wanting to replace ad agencies & I talk about the WebMCP preview www.youtube.com/watch?v=3FcD...
It’s New 2/11: Bing AI Performance reports public by @gregfinn.bsky.social , Googlebot limits, @themarketinganu.bsky.social covers Google Ads AI Max tools and @mordyoberstein.bsky.social won’t give us his social security number www.youtube.com/watch?v=ZJjz...
It’s New 2/10: ChatGPT Ads now live as reported by @themarketinganu.bsky.social , we’re seeing more Google search volatility and Grokipedia is dropping and Google Ads PMax A/B testing going live and new AI Mode citation links as @gregfinn.bsky.social covered www.youtube.com/watch?v=2RtD...
It’s why they call me the big dumper
It’s New 2/4: Google slams self-serving listicles but @gregfinn.bsky.social loves some, more volatility as uncomfortably reported by @mordyoberstein.bsky.social - Googlebot got limits and @themarketinganu.bsky.social on Microsoft Publisher Content Marketplace www.youtube.com/watch?v=x_G0...