Codeword

We’ve spent a long time looking for an Executive Creative Director who can handle the chaos of the marketing landscape without losing their creative soul. We found her.

We’re thrilled to have Kim Baffi joining Codeword as our new ECD. Read more about her vision here ➡️ www.prweek.com/article/1950...

*Tomorrow:* At the @digidaymedia.bsky.social AI Marketing Strategies conference, @kmonson.bsky.social is spilling the tips, tricks, and beliefs that guide Codeword’s use of AI. Reserve your spot to help us heckle him from the audience: digiday.com/events/ai-ma...

Agency leaders from LA and Chicago offer advice to Minneapolis peers amid ICE presence In cities that ICE has visited en masse, normal life has been disrupted.

For @campaignus.bsky.social, Stephanie Henry and @kmonson.bsky.social suggest what human decency (we know, radical concept) looks like for marketers: www.campaignlive.com/article/agen...

And, most importantly, take care of yourself and your community.

Others we recommend:

Immigrant Law Center of Minnesota: www.ilcm.org/donate/
@aclumn.bsky.social: action.aclu.org/give/support...
The Advocates for Human Rights: www.theadvocatesforhumanrights.org/donate

We encourage you to contribute to or volunteer with local "Know Your Rights" networks, legal resource centers, and community bond funds. Codeword is making a donation to @the-ilrc.bsky.social, but there are many other great orgs out there that need your help.

www.ilrc.org

It’s impossible to just “log on” and ignore this day after day. We all have immigrant friends. We all have immigrant peers here at Codeword. We are all human beings before we are workers.

When silence isn’t neutral - Codeword Lately, I, like so many of us, have been sitting with a lot of heaviness....

We're heartbroken and disgusted by the senseless murders of Keith Porter, Renee Good, Alex Pretti, and countless others by ICE since the start of 2026. We’re sickened as families are broken up, kidnapped, or detained.

More from our DEI Chair, Stephanie Henry: www.codewordagency.com/the-feed/whe...

Gen Z uses AI a lot — even though it freaks them out, a new study shows Many young professionals are uneasy about AI automation, but they're leaning into it anyway, new research suggests.

For @businessinsider.com, Lindsay Grippo shares how using AI helps her exercise senior-level thinking — and @kmonson.bsky.social explains why pre-AI days were Gen X creatives’ version of walking uphill both ways to school: www.businessinsider.com/ai-gen-z-job...

Learning that CMX nominated our partnership with Qualcomm Developer for a Customer Support Community award sent our dopamine levels into overclock.

If you love supporting authentic community spaces as much as we do, vote for the team by January 9: cmxhub.com/awards

We’re partnering with Unplugged Collective to bring blackjack to CES this year.

In Vegas, too? Don’t be a stranger — come say hi. Tomorrow night: luma.com/ces-2026

In 2026, Jordan Leschinsky believes brands that stop chasing the 5-second scroll are the ones who’ll actually nourish and grow communities: www.campaignlive.com/article/ques...

In 2026, @gabiekur.bsky.social thinks chasing the algorithm with outdated tools will be a losing game: www.prnewsonline.com/communicator...

In 2026, @katykelley.bsky.social thinks brands who color outside the lines will paint a more trustworthy picture: www.prnewsonline.com/communicator...

Learn why Gabie Kur thinks brands will have to go head-to-head with fake versions of themselves in 2026 for Campaign’s Question of the Week: www.campaignlive.com/article/ques...

AI Visibility is a *huge* opportunity for your brand. Jordan Leschinsky explains why it should be one of your biggest budget asks in 2026: www.codewordagency.com/the-feed/ai-...

“We’re living in an age where there are 1,000 pop culture flowers blooming” @kmonson.bsky.social said for @adweek.bsky.social. Learn how brands can build systems that move as fast as the world around them: www.adweek.com/brand-market...

📷: Renowned Photos

Thanksgiving media training techniques for navigating nosy relatives To confront the annual task of fielding unwanted questions at family gatherings, arm yourself with media training techniques, says Codeword’s Ella Cathey.

Brush up on PR pro @ellacathey.bsky.social's crash course in media training this Thanksgiving, so your biggest worry is whether or not someone’s about to take the last dinner roll: www.prweek.com/article/1897...

Vroom vroom baby

We’re teaming up with @adweek.bsky.social to bring together the boldest, fastest, and most forward thinking minds in marketing for some @f1tv.bsky.social-flavored fun. Register for ADWEEK House Las Vegas: event.adweek.com/awh-raceway-...

Marketers Need a New Scorecard for Zero-Click Search Search engines fueled by artificial intelligence, or zero-click search, are starting to eclipse traditional search. That's leading marketers to reevaluate their search engine optimization strategy fro...

Jordan Lechinsky spoke to @martyswant.bsky.social about the 3 C’s that drive AI visibility — content, comms, and community — and how brands need to speak up to show up: www.ana.net/magazines/sh...

We’re partnering with @adweek.bsky.social at ADWEEK House — an all-inclusive pitstop for marketing MVPs to meet, mingle, and make bold moves together during the F1 Grand Prix. Get your @f1tv.bsky.social on with us: event.adweek.com/awh-raceway-...

Huge thanks to everyone who revved things up with us at the Codeword Grand Prix last week. Want in on the next party? Get on the list: codewordagency.us9.list-manage.com/subscribe?u=...

The Codeword Grand Prix is this Thursday. We can’t wait to see you there: luma.com/q4zayjxc

Boost your brand’s creative horsepower with the fastest thinkers on the track at the Codeword Grand Prix. RSVP: luma.com/q4zayjxc 🏁

Gonna be at Money 20/20? Two of our biggest assets, Gabie Kur and Liv Allen, will be there and are ready to talk creative ideas that generate real equity.

Reach out to them on LinkedIn to meet up in Vegas.

You can't out-innovate the market and then use a boring agency.

Our three newest clients – Demandbase, Root Insurance, and Octave – are shaping the future with their tech. We’re thrilled to tell their stories.

Get to know them:

Lame parties are for lame agencies.

The Codeword Grand Prix will be a night of maximum high-speed fun and *zero* pitch decks.

Make sure your name’s on the list: luma.com/q4zayjxc

Don't mind us, we're just out here serving looks and getting awards. 💅

We’re honored to be among @prnewsonline.com 2026 Agency Elite Top 120 and can’t wait to keep innovating in 2026 and beyond. 🚀

Data breaches are on the rise, with cyber attacks occurring every 39 seconds. Here’s Liv Allen and Chelsey Korman with some tips on how to strengthen your crisis comms strategy
www.youtube.com/watch?v=4lKj...