Behind Sport

The Rise of Athlete-Led Fandom: How Individual Stars Are Reshaping Sports Business | Behind Sport The rise of athlete-led fandom is real, find out how individual stars are reshaping sports business and how the relationship is changing.

The Rise of Athlete-Led Fandom ✨

Mark Shannon, Head of Digital Products at the @dpworldtour.bsky.social explains how individual sports stars are reshaping sports business and changing the game for fans, teams, and leagues.

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Finley Sutherns | Graphic Designer at Surprise Shirts | Behind Sport Finley Sutherns is an 18-year-old graphic designer at the beginning of his career, currently working in a part-time role at Surprise Shirts.

From MS Paint to working with professional football clubs 🎨

We spoke to @finsuthernsdesign.com, a very talented 18-year-old about his journey so far in sports graphic design.

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