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The Monopoly Report

@monopolyreport

Marketecture's in-depth coverage of Google and big tech's antitrust and regulatory woes and how that impacts the ads space. Newsletter at: https://monopoly.marketecture.tv/ Pod at: https://www.monopolyreportpod.com/

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11.12.2024
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Latest posts by The Monopoly Report @monopolyreport

Preview
Episode 49: Part 1 - Jon Leibowitz and the FTC's role during the early Google Era Host Alan Chapell is joined by Jon Leibowitz, former chair of the FTC to discuss the Commission's impact on the digital media landscape from 2004 until 2013. In par…

If you want to better understand WHY digital media is in this state, take a look at the period from 2004 to 2013 --- from Google's IPO to its acquisitions of DLCK, Admeld & Invite to the intitial antitrust investigation by the FTC that didn't bear fruit.

www.monopolyreportpod.com/episode-49-p...

01.10.2025 17:21 πŸ‘ 2 πŸ” 1 πŸ’¬ 0 πŸ“Œ 0
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Epispde 39: The Google Search Antitrust Remedies Megan Gray joins host Alan Chapell for a discussion of the various remedies being proposed in the Google Search Antitrust Trial with the DOJ as we head towards Judg…

One of my favorite guests, @megangray.bsky.social shares her take on the DOJ v Google remedies trial on this week's @monopolyreport.bsky.social podcast. This is an entertaining primer if you're looking to get up to speed before Judge Mehta's decision in the next few weeks. tinyurl.com/9p7xmebx

23.07.2025 11:17 πŸ‘ 1 πŸ” 1 πŸ’¬ 0 πŸ“Œ 0
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Is AI friend or foe to audience creation? OR is AI simply masking the underlying problems in the ads space?

ad tech has moved through several audience creation eras: (1) behavioral targeting, (2) onboarding / DMP, (3) data science.

As of today, MOST of the talk about the next era - AI audience creation - is just that.... talk.

I'd love it if someone could change my mind.

tinyurl.com/63xckv88

23.07.2025 11:32 πŸ‘ 1 πŸ” 1 πŸ’¬ 0 πŸ“Œ 0
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Episode 37: Rescuing Privacy and Consumer Protection w/ Samuel Levine Former Director of the Bureau of Consumer Protection at the FTC Samuel AA Levin joins Alan Chapell to discuss a recent law review article he co-authored, how privac…

This week's @monopolyreport.bsky.social podcast is a must-listen if you're trying to understand the ads regulatory space. Sam Levine and I go deep into the history of the FTC - and we make some predictions on how things will shake out.

www.monopolyreportpod.com/episode-37-r...

09.07.2025 14:30 πŸ‘ 0 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0
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2025 mid-year review Quick regulatory brain dump before heading off to the beach

Here are my favorite "under-covered" regulatory stories / trends as they apply to the ad space. What did I miss? Check out this week's @monopolyreport.bsky.social at monopoly-report.com/p/2025-mid-y...

09.07.2025 14:25 πŸ‘ 1 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0
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Google's Billion Dollar Texan Adventure Is this tussle with the TX AG a preview of the Texas-led state antitrust trial?

Google had a run-in with the Texas AG's office. It didn't end well. I share my take on the back story as I look for clues to how this might impact the separate state antitrust trial (led by Texas) later this summer.

monopoly-report.com/p/google-s-b...

14.05.2025 17:21 πŸ‘ 2 πŸ” 1 πŸ’¬ 0 πŸ“Œ 0
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Perplexity: Browsers as TrackWare Is COMET re-inventing the Internet Browser?

Did @perplexityai.bsky.social CEO Aravind Srinivas misspeak when he talked about his plans to monetize the COMET browser by vacuuming up browsing data? Or is Mr. Srinivas simply preaching the new normal in tech - privacy and IP be damned. monopoly-report.com/p/perplexity...

01.05.2025 11:41 πŸ‘ 1 πŸ” 1 πŸ’¬ 0 πŸ“Œ 0
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Remedies to Google's ad tech Monopoly Many of the solutions being suggested are unworkable - here's the least bad option

Google's Cookie announcement, implications for the remedies phase of G's adtech antitrust trial, and a Lance Armstrong metaphor. This week's @monopolyreport.bsky.social newsletter. monopoly-report.com/p/remedies-t...

23.04.2025 14:10 πŸ‘ 1 πŸ” 1 πŸ’¬ 0 πŸ“Œ 0
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Google to News Publishers: Drop Dead Google's latest experiment is mostly a negotiation tactic, but it underscores just how powerful Google has become.

Claiming that a building is now uninhabitable when you’re the one who set fire to it is certainly a choice. Google to publishers: Drop Dead. This week on the
@monopolyreport.bsky.social

monopoly-report.com/p/google-to-...

02.04.2025 12:31 πŸ‘ 1 πŸ” 2 πŸ’¬ 0 πŸ“Œ 0
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So they wanna reform the GDPR? Not since Martin Luther has Europe come up with such an intriguing yet polarizing set of ideas

On this week's @monopolyreport.bsky.social newsletter, I use a cartoon that nobody under 40 has heard of to draw an analogy about GDPR reform... and suggest a few reforms of my own. monopoly-report.com/p/so-they-wa...

19.03.2025 16:12 πŸ‘ 1 πŸ” 1 πŸ’¬ 0 πŸ“Œ 0
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WTF happened to measurement? New Rule: Every new ad platform going forward should allow for independent audits.

WTF happened to measurement?

"If you’re creating some new platform chock full of privacy enhancing tech that fixes all privacy or other societal ills...

In my view: if I can’t measure it - and can’t audit it so that I know what’s going on beneath the hood, it shouldn’t exist.

12.03.2025 13:28 πŸ‘ 4 πŸ” 2 πŸ’¬ 0 πŸ“Œ 0
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Big changes afoot at Mozilla Regulatory changes mean that browser monetization is no longer a walk in the park.

The Internet don't take kindly to broken promises. It’s not so much that @mozilla.org has broken a privacy promise. Rather, this change is a direct function of a drastic shift in both the regulatory and business environment. Check out this week's @monopolyreport.bsky.social at tinyurl.com/24e7z8y4

05.03.2025 14:16 πŸ‘ 2 πŸ” 1 πŸ’¬ 0 πŸ“Œ 0
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This week on @monopolyreport.bsky.social , I write about Europe's attempt to address the anti-competitive impact of Apple's App Tracking Transparency using the TV show "Horace and Pete" as a metaphor for any number of shady things taking place in the ads space. monopoly-report.com/p/apple-s-ho...

26.02.2025 13:56 πŸ‘ 1 πŸ” 1 πŸ’¬ 0 πŸ“Œ 0
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Glass houses & accountability in the ads space Solving problems means having honest discussions about root causes.

monopoly-report.com/p/glass-hous...

19.02.2025 13:49 πŸ‘ 1 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0
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On this week's @monopoly_report, I explain that the digital ads space could use a shift in our collective mindset if we want to reach the next level of maturity. We need to move away from "people in glass houses shouldn't throw stones" to "if you see something, say something".

19.02.2025 13:48 πŸ‘ 1 πŸ” 1 πŸ’¬ 1 πŸ“Œ 0
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Personal Data & Schrödinger's big red dog Expanding definitions of personal data ruin de-identification

Lot's of debate about the def of personal data around the world. This @monopolyreport.bsky.social article analyzes the impact of expanding that definition on data driven advertising. monopoly.marketecture.tv/p/personal-d...

12.02.2025 18:26 πŸ‘ 0 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0
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Google's Choice Screen Distraction Moving the discussion to choice prompts does not change the underlying competition concerns

Google Chrome choice prompts are merely a distraction and why the Competition and Markets Authority still needs to require that Google address the underlying competition concerns around TPC deprecation (albeit deprecation via choice prompt)

monopoly.marketecture.tv/p/google-s-c...

05.02.2025 13:27 πŸ‘ 1 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0
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UK ICO and Europe's mad affair with consent The latest cookie guidance from the United Kingdom

If the ICO had its way,
this practice called Consent or Pay,
Ethical: yay or nay…
Ask again another day.

@monopolyreport.bsky.social

monopoly.marketecture.tv/p/uk-ico-and...

29.01.2025 13:38 πŸ‘ 1 πŸ” 1 πŸ’¬ 0 πŸ“Œ 0
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The Fall and Rise of TikTok How the nouveau rule of law may impact the world of ads

@monopolyreport.bsky.social NL: (1) TikTok is James Bond (2) Oracle is either being really foolish or has received assurances that this will pay off bigly (Stargate?), (3) The "National Security Card" might be the big loser in all this (followed by EU to U.S. data transfers) tinyurl.com/52bzdc4a

22.01.2025 13:44 πŸ‘ 0 πŸ” 1 πŸ’¬ 0 πŸ“Œ 0
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I interrupt today's TikTok coverage with some music. Sometimes people get married very young - and to the wrong person. It kind of spoils them to the institution of marriage going forward. This is a song about someone who fell in love again after leaving a loveless marriage.... 1/3

18.01.2025 14:43 πŸ‘ 1 πŸ” 1 πŸ’¬ 1 πŸ“Œ 0
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Net Neutrality & Control of the Ads Business From a series of tubes to a series of false choices

My thoughts on Net Neutrality in the ads space: "If we’re going to have a debate about gatekeepers imposing theoretical tolls on the highway, it seems reasonable for the debate to include a discussion of the actual tolls we currently have to navigate."
monopoly.marketecture.tv/p/net-neutra...

15.01.2025 14:05 πŸ‘ 1 πŸ” 1 πŸ’¬ 0 πŸ“Œ 0
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Google's quiet CTV Play The policy shift on fingerprinting has less to do with privacy

"Announcing a policy that nobody else is allowed to do the very thing that you just got caught doing is peak Google." Here's @marketecture.tv's take on Google's recent change to its fingerprinting policy.

monopoly.marketecture.tv/p/google-s-q...

08.01.2025 15:51 πŸ‘ 1 πŸ” 0 πŸ’¬ 0 πŸ“Œ 0
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The Monopoly Report In-depth coverage of big tech's antitrust woes from Marketecture.tv. We are covering the Google search and ad tech trials and everything else happening. Subscribe …

Also, check out this week's TMR podcast where Alysa Hutnik and I do a deep dive on the CIPA and other wiretap laws are impacting the ads space. www.monopolyreportpod.com

18.12.2024 14:05 πŸ‘ 1 πŸ” 1 πŸ’¬ 0 πŸ“Œ 0
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Ads, Websites and Wiretaps How 1960's laws could eventually swallow ad tech

What does the data driven ads space have in common with J Edgar Hoover? Read this week's TMR newsletter to find out. tinyurl.com/227wd24r

18.12.2024 14:00 πŸ‘ 1 πŸ” 1 πŸ’¬ 1 πŸ“Œ 0
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The Paradox of a Forced Sale of Chrome Is a forced sale of Chrome by DOJ a remotely viable option?

This week's Monopoly Report analyzes the potential homes for Chrome browser in the event that the DOJ is able to force a sale. You should read to the bottom to see what the FTC is saying about data collected via RTB auctions. Lina Kahn has left a time bomb. monopoly.marketecture.tv/p/the-parado...

04.12.2024 13:22 πŸ‘ 5 πŸ” 1 πŸ’¬ 0 πŸ“Œ 0
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Episode 10: David LeDuc of the NAI The Monopoly Report Β· Episode

Genuinely one of the most thought provoking podcasts and a #MustListen as you look ahead for planning in 2025... Keep killin' it @achapell.bsky.social (cc @marketecture.tv ). πŸ”₯

open.spotify.com/episode/0dy1...

11.12.2024 14:29 πŸ‘ 2 πŸ” 2 πŸ’¬ 1 πŸ“Œ 0
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Post-cookie targeting & addressability What's left if/when the TPC goes away?

What will happen to the Lumascape if/when third-party cookies go away? This week on @marketecture.tv's Monopoly Report, I share thoughts on key targeting and addressability solutions in an attempt to capture the current state of play for a post TPC world. tinyurl.com/bdcp9dhz

11.12.2024 14:39 πŸ‘ 3 πŸ” 1 πŸ’¬ 0 πŸ“Œ 0

Who could actually afford Chrome in a spin-out? And
@dmarti.bsky.social gives perspective from his time at Mozilla on our latest podcast.

monopoly.marketecture.tv/p/the-parado...

04.12.2024 14:04 πŸ‘ 6 πŸ” 6 πŸ’¬ 0 πŸ“Œ 1
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The Google vs CMA war of attrition Did Google wear out the Competition & Markets Authority?

Pay less attention to what people SAY and more attention to what they DO. What people do is often a much more reliable indicator.

My latest for @marketecture.bsky.social

monopoly.marketecture.tv/p/the-google...

20.11.2024 13:21 πŸ‘ 2 πŸ” 2 πŸ’¬ 0 πŸ“Œ 0